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What Business Metrics Are and How to Use Them to Develop the Company

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Business metrics - investors king

Business analytics is a tool that helps efficiently allocate financial and team resources. It’s based on the collection and analysis of statistical data obtained manually or with the help of online services. These data are measured and described by special numerical indicators – business metrics.

Business Analytics Separates Conjecture From Fact and Saves Company Resources

Business intelligence is the collection, processing and analysis of company data. Its purpose is to provide valuable insights that help businesses make informed decisions, reduce costs and implement more efficient processes.

Of course, it’s possible to make management decisions intuitively, but in conditions of increased risk, multitasking and information overload it is more reliable to rely on figures. Especially now there are tools and technologies that allow you to collect the most detailed statistics.

Here are the benefits that business intelligence gives a company.

Reduces the Time Required to React to the Behavior of the Market or Customer

Time is the most valuable resource in a highly competitive market, especially in times of crisis. This is most true for problems that are important to find and solve quickly:

  • Site stops opening in Safari browsers – Security certificate license has expired → trial subscriptions or applications will drop dramatically.
  • New app releases cause bugs on Android or iOS → there will be a surge of negative feedback on social networks or app stores.
  • The online payment system doesn’t send a verification SMS to the customer → card payments will stop working.

Similar problems can lead to serious consequences for business, so it’s important to detect and fix them as soon as possible.

Adapts to Sector, Industry, and Segment

There are a large number of useful and working analytics tools on the market, so it’s important to consider the industry, the business and the needs of the company itself.

A startup selling solar panels to another business doesn’t need 24/7 social media monitoring as much as a Facebook page about betting Uganda that needs to be in touch with a customer 24/7.

Saves Human Resources

Business intelligence tools can automate some operations, such as collecting data or creating reports. This is especially relevant for growing companies with a large number of users. If you automate routine operations, labor productivity will increase and the need for personnel, on the contrary, will decrease.

Shows the Effectiveness of Processes and Decisions in Real Time

If the company changed tariffs on its website: it made three payment plans instead of two, analytics will help you understand whether that decision was correct or not. It will show if the revenue increased or vice versa: the interface became more complicated, the time to choose increased, and the customers signed up less.

Metrics as Business Intelligence Tools

To measure and describe a company’s performance at different stages, analysts use special numerical indicators – business metrics. The right metrics help make effective management decisions.

It’s impossible to grow all metrics at once: neither internal nor external resources are enough for that. So, it’s important to focus on the short term, determine the period and make a list of hypotheses: what actions can affect a particular metric. After that, depending on the goal and the hypothesis, marketing tactics can be selected.

Let’s say we have a hypothesis: customers don’t buy a product because they don’t know the brand well. To verify this, we need to measure awareness with a sociological survey.

If the answers of the target audience confirm the hypothesis, then you need to work on recognition: write articles in the media, seek partnerships with more well-known brands, and take part in industry awards. If the hypothesis isn’t confirmed, the next hypothesis in the list is checked.

It’s necessary to correlate the indicators of different metrics and analyze the data comprehensively. You can’t make decisions based on numbers alone.

Sales may increase due to the introduction of a bonus program, or they may increase due to seasonality or the appearance of a new product item. To find out, you need to compare data from different sources.

It’s also important to communicate with other departments and discuss the results of analytics together. Sometimes the source of a problem is known to one employee, but others don’t even know about it.

It’s important to have a response team. When something happens: a new law comes out, a new technology emerges, or there is a problem with raw materials, a team of key employees takes immediate action and creates a plan of action.

Knowing the Key Metrics and Seeing the Target Is the Main Task in Working With Metrics

Collecting and analyzing data is an integral part of any business. Analytics helps make strategic decisions, choose tactics in difficult situations and allocate resources.

Business metrics are used to describe key indicators. Growth metrics, activity metrics and monetization metrics are considered critical for a company – they show whether the business is growing or not, whether the product is paying off.

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

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Sell Bitcoins in Nigeria Instantly: Discover the Fastest and Most Secure Platform

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Tired of waiting hours to sell your Bitcoin in Nigeria? If you’ve ever tried selling your Bitcoin and felt frustrated by the long transaction times or the lack of reliable platforms, you’re not alone. The good news? There’s a faster and more secure way to do it!

In this blog, we’ll walk you through the best platform to sell your Bitcoin instantly in Nigeria. With the right platform, you can wave goodbye to delays, get your money fast, and rest easy knowing your assets are safe. Let’s dive in and discover how to sell Bitcoins in Nigeria in minutes.

Why Speed Matters When Selling Bitcoin

1. Instant Access to Funds

In a rapidly changing market like crypto, time is money. Whether you’re cashing out for personal expenses or reinvesting, having instant access to your funds is crucial. You don’t want to wait for hours or even days for your Bitcoin to convert into Naira. The faster you can sell, the quicker you can put that money to work!

2. Avoiding Market Fluctuations

The cryptocurrency market can be unpredictable. One minute, Bitcoin’s value is up, and the next, it’s down. When selling your Bitcoin, speed helps you avoid losses caused by market dips. Selling instantly ensures you get the expected value without the risk of price fluctuations eating into your profits.

3. Security Risks with Delayed Transactions

The longer your transaction is pending, the more exposed you are to security risks. Slow platforms can leave you vulnerable to hacking attempts or fraud. A fast, secure platform not only protects your funds but also gives you peace of mind that your transaction is safe from start to finish.

Top Features of the Best Bitcoin Selling Platforms

When selling Bitcoin, you want a platform that doesn’t just promise speed but also delivers on security and user experience. Here are the top features to look out for:

1. Instant Payouts

Selling Bitcoin and waiting for your money to hit your bank account can be stressful. Platforms offering instant payouts ensure you get your Naira in minutes, reducing the stress of delayed transactions.

2. High-Level Security

Security should always be a top priority. Look for platforms that offer two-factor authentication (2FA), data encryption, and secure withdrawal methods. This guarantees that your Bitcoin and personal information are safe from hackers and scammers.

3. User-Friendly Interface

A platform should make selling Bitcoin simple, even for beginners. The best platforms have easy-to-use interfaces that let you navigate, sell, and withdraw your funds quickly and without hassle.

4. Low Fees

High transaction fees can eat into your profits. Opt for platforms with low fees to ensure you’re maximising the value of your Bitcoin when converting it to Naira.

Introducing the Fastest and Most Secure Platform in Nigeria: The Breet App

If you’re looking for a fast and secure way to sell Bitcoin in Nigeria, look no further than Breet. This platform stands out for its simplicity, speed, and robust security features.

Breet is designed for both beginner and expert crypto users who want to sell their Bitcoin and get paid in Naira instantly. It eliminates the waiting game, offering real-time transactions with top-tier security.

Why should you choose the Breet App?

  1. Speed of Transaction: With Breet, you can sell your Bitcoin and receive Naira directly into your bank account within minutes. No delays, no stress—just instant payouts to meet your financial needs.
  2. Security Measures: Breet takes security seriously. It employs two-factor authentication (2FA) and encryption to safeguard your account. Plus, its secure withdrawal processes ensure your funds are protected at every transaction stage.
  3. No Transaction Fees: Breet doesn’t charge a transaction fee when processing your crypto sale, helping you maximise your profits when converting Bitcoin to Naira. This makes it an ideal choice for traders who want to keep more of their hard-earned money.

Step-by-Step Guide: How to Sell Bitcoin Instantly on The Breet App

Selling Bitcoin on Breet is quick and easy. Here’s how to do it in just a few steps:

Step 1: Create an Account

First, download the Breet app and sign up. The registration process is straightforward—just enter your details and verify your identity.

Step 2:Choose Naira as Payout Method

Select Naira as your payout currency and add your local bank account. This step ensures that when you sell your Bitcoin, the equivalent amount in Naira will be sent to your bank account.

Step 3: Deposit Bitcoin

Once your account is set up, you can deposit Bitcoin by transferring it from your wallet to your Breet account. Breet provides a wallet address to make the transfer smooth and seamless.

Step 4: Instant Payout

With everything set, Breet will automatically process your transaction and sell your Bitcoin. So sit back and watch as your Naira quickly hits your bank account.

Conclusion

Ready to sell your Bitcoin instantly and securely in Nigeria? Sell 1btc to naira.  Try the Breet app today! With its fast transactions, high-level security, and low fees, it’s the perfect platform for anyone looking to cash out their Bitcoin without the usual delays.

Say goodbye to slow transactions and hello to a seamless experience. Ready to stop waiting and start selling your Bitcoin instantly? Download the Breet app now and take control of your crypto journey!

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Fed Rates Cut Was Highly Anticipated by Many: How Will it Affect Your Personal Finance Plan?

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The Federal Reserve’s decision to lower interest rates by 0.5 percentage points, bringing the federal funds target range to 4.75% to 5%, was widely expected by economists and market observers.

The September 18 Federal Open Market Committee (FOMC) statement cited signs of steady economic activity but noted that inflation remained somewhat elevated despite progressing toward the Fed’s 2% target.

Job gains had also slowed, and unemployment edged up but remained low. These developments, combined with risks on both sides of the Fed’s dual mandate – maintaining stable inflation and maximizing employment – led to the decision to cut rates to balance economic growth with inflation control.

This rate cut marks a significant shift in the Fed’s monetary policy as it responds to uncertain economic conditions. Lowering the federal funds rate is designed to encourage borrowing and investment by making loans cheaper, but it also has wide-reaching effects on individual financial strategies. Understanding the nuances of rate changes is crucial for those wondering how the Fed’s rate cut will affect their finances.

Understanding the Fed Rate Cut

The Federal Reserve controls the federal funds rate, the interest rate banks lend to each other overnight. A rate cut means it becomes cheaper for banks to borrow money, which usually lowers interest rates on consumer loans such as credit cards, mortgages, and personal loans. By lowering borrowing costs, the Fed aims to stimulate economic activity – encouraging businesses to expand and consumers to spend more.

Historically, rate cuts have been a tool to mitigate economic slowdowns or foster recovery during uncertain periods. In 2020, during the COVID-19 pandemic, the Fed slashed rates to near zero to keep the economy afloat. This current rate cut is an effort to maintain economic growth while keeping inflation under control, and it has significant implications for various aspects of personal finance, from borrowing to saving.

Impact on Borrowing Costs

One of the most immediate effects of the Fed rate cut is its influence on borrowing costs. Interest rates on credit cards, personal loans, and auto loans will likely decrease, allowing consumers to borrow more favorably. If you’re carrying high-interest credit card debt, this could be an ideal time to look for balance transfer offers or debt consolidation options to lower your interest payments.

Savings and Investments

While the rate cut offers potential benefits for borrowers, it comes at a cost for savers. Interest rates on savings accounts, certificates of deposit (CDs), and other fixed-income investments will likely decrease. This means lower returns for those with money in savings accounts or bonds. If you rely on these investments for growth, the reduced interest rates can significantly impact your long-term savings plans

To manage this, consider diversifying your portfolio by moving some of your funds into higher-yielding assets, such as stocks or exchange-traded funds (ETFs), though this comes with increased risk.

Alternatively, investing in short-term bonds might offer slightly better returns while maintaining relatively low risk. Savers should also consider looking into high-yield online savings accounts, which may provide competitive rates, albeit lower than previously, despite the Fed cut.

Mortgage Rates and the Housing Market

The Fed’s rate cut also has important implications for the housing market. Mortgage rates often track closely with movements in the federal funds rate, meaning homebuyers and homeowners could benefit from lower interest rates on home loans. For those with a mortgage, this could be an excellent time to refinance, potentially locking in a lower rate and reducing monthly payments. Lower mortgage rates can also make homeownership more accessible, driving more demand in the housing market.

If you’re in the market for a new home, this rate cut could help you afford a larger mortgage or reduce the total interest you’ll pay over the life of the loan. However, it’s important to note that while lower rates can spur demand in the housing market, they may also push home prices as more buyers compete for a limited supply of properties. Homeowners should weigh the benefits of lower rates against potential inflationary pressures in the housing market.

Inflation and Cost of Living

Although the Fed rate cut aims to stimulate economic growth, it carries potential risks, particularly concerning inflation. While inflation has been trending closer to the Fed’s target of 2%, it remains elevated. A rate cut could stoke inflationary pressures if it stimulates demand to the point where supply cannot keep up. This could result in higher prices for everyday goods and services, increasing the overall cost of living.

If inflation rises, consumers may pay more for groceries, gasoline, and other essentials, even if they save on borrowing costs. Personal finance plans should, therefore, include considerations for rising costs, with budgets adjusted accordingly. While the immediate impact of the rate cut may not lead to runaway inflation, it’s something to monitor over the coming months, especially in sectors like housing, where price increases are often more pronounced.

In the event that the cost of living affects your finances and seeps into your emergency funds, you may need a backup plan for access to cash during emergencies. For instance, if you have to pay an unexpected medical or home repair bill and are short on cash, you could opt for emergency loans through platforms like CreditFresh for quick access to cash.

Actionable Steps for Your Personal Finance Plan

With these changes on the horizon, now is the time to revisit your personal finance plan and make any necessary adjustments.

Consider Refinancing Debt

With lower borrowing costs, this is an excellent opportunity to refinance high-interest debt, whether it’s mortgage, student loan, or credit card. Refinancing could lower your monthly payments and reduce the total amount of interest paid over time.

Manage Your Savings

Given the likely reduction in interest rates on savings accounts, consider shopping around for the best rates or moving a portion of your savings into higher-yielding investments.

Reevaluate Your Investment Strategy

Lower interest rates can mean lower returns on bonds and other fixed-income investments. Diversifying your portfolio into stocks or other growth-oriented investments can help offset this, though be mindful of the associated risks.

Keep an Eye on Inflation

Rising inflation could erode the purchasing power of your money. Consider incorporating inflation-protected assets, such as Treasury Inflation-Protected Securities (TIPS), into your portfolio to hedge against inflationary risks.

 

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The Top Forex Brokers With The Best Trading Tools and Features

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In the world of forex trading, which gets more dynamic by day, the brokerage choice becomes rather important. The top few factors to consider are the kind of tools and features provided by the broker because they will determine an awful lot about the ease of trading, risk management, and profitability.

Here, we look at some of the best forex brokers reputed for advanced trading tools and formidable features.

HFM

Over the years HFM has carved a niche for itself among the leading names concerning forex trading. Advanced tools introduced by HFM make it equally popular among beginner and professional traders. The firm’s proprietary trading platform, in addition to state-of-the-art MT4 and MT5 platforms, permits traders to reach technical indicators and advanced charting along with market analysis in real time.

Its prominent features include the HFcopy Account, intended for copy trading, and the PAMM Accounts, intended for money managers dealing with multiple portfolios. HFM offers zero-spread accounts, bringing options that are even swap-free, ensuring flexibility in different kinds of trading styles. Advanced tools include market analysis reports, VPS services, and access to Trading Central, live data insight, and trade signals for traders.

IG Group

IG Group is one of the oldest and most well-known forex brokers in the world. It offers an extremely sophisticated trading platform, along with an enormous offering of trading tools. IG’s proprietary Web-based platform supplements access to MT4, allowing traders to tailor their setup with advanced charting capabilities, indicators and automated trading strategies.

The broker offers a Powerful ProRealTime charting package with over 100 indicators, real-time news feeds, and economic calendars integrated with the platform. Probably one of the strong points of IG is its extensive educational resources: webinars, tutorials, and comprehensive market research. Additionally, IG offers professional risk management tools that include guaranteed stop-loss orders, adding an enhanced level of protection in unprecedented market conditions.

Saxo Bank

Saxo Bank is highly regarded for its professional-grade trading tools and market-leading trading platforms, SaxoTraderGO, and SaxoTraderPRO. As a broker that offers more than 40,000 instruments, including forex, Saxo Bank should please clients who prefer more diversified market exposure.

The Saxo Bank platform is intended for professional traders, providing the ability to perform automated trading, access to real-time market data, and a lot of indicators, along with charting tools. Deep liquidity from this broker means well-functioning execution of trades. Its integrated Saxo Academy provides traders with educational resources to perfect their skills and strategies.

CMC Markets

CMC Markets is innovative and has always been one of the most acclaimed brokers due to its ease of use, combined with advanced trading tools. Its Next Generation trading platform really stands out, boasting extensive choices of technical analysis tools, with more than 80 chart patterns and more than 100 technical indicators. It also offers pattern recognition software that helps traders identify key market movements and price projection tools that help in predicting future moves in the market. CMC Markets has an extremely customizable platform that is tailored based on trader preference. In addition, CMC Markets offers several risk management features, including guaranteed stop-loss orders and negative balance protection.

MetaTrader 4 & MetaTrader 5 (MT4/MT5) Brokers

Most of the top brokers, like XM, Exness, and FXTM, provide the most popular MT4 and MT5 platforms. These platforms are extremely well-known for algorithmic trading via Expert Advisors; they are also popular for copy trading capabilities. By advanced charting, a lot of indicators, and options for interface customization, MetaTrader remains one of the favorites amongst forex traders all around the world. MT4 and MT5 also allow for smooth integration with third-party plugins that offer advanced market analysis, trading signals, and risk management tools. From the very basic to the most advanced, MT platforms let one have access to trading on various markets other than forex alone, such as commodities, indices, and cryptocurrencies. 

Conclusion

The fast-paced forex market requires the right selection of a forex broker who has the ample set of tools and features that ensure success. HFM, IG, Saxo Bank, CMC Markets, MT4/MT5 brokers have different sets of platforms, tools, and features to accommodate varied trading styles and experience. Whether it is deep market analytics, advanced means of risk management, or algorithmic trading capabilities, the brokers listed herein provide some of the best features to support your effective orientation in forex.

 

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