Financial Inclusion: ZirooPay Targets Deeper Mobile POS Penetration in Nigeria

In a bid to boost market share while driving financial inclusion by penetrating the underbanked market through its proprietary mobile POS technology, Nigeria’s retail Point-of-Sale solution provider, ZirooPay has embarked on an aggressive drive to deepen the penetration of its unique mobile POS assets.

Over the next months, ZirooPay hopes to grow its network of mobile POS around Nigeria by adding no fewer than 20,000 mobile POS, on the heels of a successful funding round, which has positioned it to tap into the growing opportunities in Africa’s retail sector.

Recall that ZirooPay is reputed for a patent of a unique and efficient mobile POS technology that enables small businesses to process card payments in real-time, even when there is no internet/data connection, strategically positioning it to drive financial inclusion in a country that has achieved only 63 per cent financial inclusion and 33.6 per cent of broadband penetration.

ZirooPay’s payments solution is fast, simple and reliable, delivering a 95 per cent transaction success rate for POS transactions compared to the industry’s average of 25 – 50 per cent.  The solution leverages its unique and patented internet-free technology, to enable SMEs (across the retail, agency banking, hospitality and services sectors) to process in-person payments, track their sales, and manage their businesses from their mobile devices.

Beyond payments, ZirooPay also provides merchants with automated sales history, sales analytics, and inventory tracking to help them monitor and manage their businesses more efficiently. ZirooPay’s superior transaction success rate and the integrated nature of its service stand it out from the competition.

The payment provider, which started operations in Nigeria in 2019, has organically grown to 15,000 merchants processing over $500m in 10m transactions and looks to replicate this success across Africa.

Speaking recently, the Chief Executive Officer, CEO of ZirooPay, Omoniyi Olawale said this is part of several initiatives aimed at empowering more SMEs to take effective control of their businesses, adding that the firm is committed to deepening access to ZirooPay’s invaluable payment services for all sizes of retail business both in rural and urban centres in Africa.

He explained that innovative payment solutions such as ZirooPay will remain an imperative as wholesale and retail sectors continue to dominate Africa’s contribution to its GDP, even as population growth and rapid urbanisation continue to drive consumption across the continent.

He said, “ZirooPay has set out to build an operating system for retail in Africa by providing solutions that not only drive financial inclusion but also support the payment infrastructure needed for retail to thrive on the continent. Lack of reliable payment technology for the continent remains one of the major challenges that has hindered trade tremendously and ZirooPay Mobile POS solution will address this challenge.”

According to Omoniyi, while it is still early days for payments in Africa, ZirooPay understands the peculiarities of the continent’s infrastructure challenges and would continue to advance similar innovative solutions that will address the payment challenge on the continent on a sustainable basis.