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Regulate Alcohol Marketing, Advertising and Sponsorship – Says WHO

World Health Organisation decries the use of ‘sophisticated online marketing techniques for alcohol marketing and called for regulation

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Alcohol

In its new publication released on Tuesday, World Health Organisation decries the use of ‘sophisticated online marketing techniques for alcohol marketing and called for regulation.

The new way of marketing alcohol is today being done “across national borders – often by digital means. And in many cases regardless of the social, economic or cultural environment in receiving countries.”

Worldwide, 3 million people die each year as a result of harmful use of alcohol – one every 10 seconds – representing about 5 percent of all deaths.

A disproportionate number of these alcohol-related deaths occur among younger people, with 13.5 percent of all deaths among those who are 20–39 years of age being alcohol-related.

Director-General, WHO, Dr. Tedros Adhanom Ghebreyesus, said  “Alcohol robs young people, their families and societies of their lives and potential. Yet despite the clear health risks, controls on the marketing of alcohol are much weaker than for other psychoactive products.

“Better, well enforced and more consistent regulation of alcohol marketing would both save and improve young lives across the world,” he asserted.

A digital revolution in marketing and promotion

In the report: One of the biggest changes in recent years to alcohol marketing is the use of sophisticated online marketing.

“Specific social media adverts are especially effective at using such data, with their impact strengthened by social influencers and sharing of posts between social media users,” the report read.

“The rising importance of digital media means that alcohol marketing has become increasingly cross-border, said Dag Rekve of the Alcohol, Drugs and Addictive Behaviours Unit at the World Health Organization.

Sponsorship of sporting events

According to the report, “sponsorship of major sporting events at global, regional and national levels is another key strategy used by transnational alcohol companies (which are gaining increasing dominance in the production and branding of alcohol beverages).

“Such sponsorship can significantly increase awareness of their brands to new audiences. In addition, alcohol producers engage in partnership with sports leagues and clubs to reach viewers and potential consumers in different parts of the world,” it concluded.

The high rate of the e-sports market has become another opportunity for companies to sponsor events and in turn, increase international sales.

According to an analysis of the 100 highest-grossing box office, U.S. branded alcohol was shown in almost half of the movies shown between 1996 and 2015,

Highlights of the report:

  • The lack of regulation to address cross-border marketing of alcohol is of concern for children and adolescents, women, and heavy drinkers.
  • A focus on marketing to specific audiences – Heavy and dependent drinkers are another target for marketing efforts since in many countries just 20 per cent of current drinkers drink well over half of all alcohol consumed. Alcohol-dependent people frequently report a stronger urge to drink alcohol when confronted with alcohol-related cues, yet they rarely have an effective way to avoid exposure to the content of the advertising or promotion.
  • Call for Partnership
  • Dag Rekve called for a partnership to make it easy for countries to be able to regulate alcohol marketing and control their jurisdiction.
  • The WHO report concludes that national governments need to integrate comprehensive restrictions or bans on alcohol marketing, including its cross-border aspects, into public health strategies.

Data by Statista shows that in Nigeria:

  • Revenue in the Alcoholic Drinks market amounts to US$31.76bn in 2022 and is expected to grow annually by 11.95 per cent.
  • Per person revenue of US$146.50 is generated in 2022.
  • By 2025, 1 per cent of spending and 1 per cent of volume consumption in the Alcoholic Drinks market will be attributable to out-of-home consumption, for instance, in bars and restaurants).
  • In the Alcoholic Drinks market, volume is expected to amount to 19,537.6mltr by 2025. The market for Alcoholic Drinks market is expected to show a volume growth of 1.0% in 2023.
  • The average volume per person in the Alcoholic Drinks market is expected to amount to 88.09ltr in 2022.

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First Bank of Nigeria Appoints Olusegun Alebiosu as Acting CEO Following Resignation of Dr. Adesola Adeduntan

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Olusegun Alebiosu

First Bank of Nigeria Limited, a subsidiary of FBN Holdings PLC, has announced the appointment of Mr. Olusegun Alebiosu as its Acting Chief Executive Officer (CEO).

This decision comes in the wake of the resignation of Dr. Adesola Adeduntan, who has led the bank for the past nine years.

The appointment, which takes immediate effect, is subject to the approval of the Central Bank of Nigeria (CBN), reflecting the bank’s commitment to regulatory compliance and governance standards.

Mr. Alebiosu, a seasoned banking professional with over three decades of experience, is well-prepared to take on the responsibilities of leading First Bank Nigeria during this transition period.

Having served as the Executive Director and Chief Risk Officer, he played a pivotal role in the transformation and growth of the institution over the past eight years.

His extensive experience spans various aspects of the banking and financial services industry, including credit risk management, financial planning, corporate and commercial banking, and project financing.

Before joining First Bank Nigeria in 2016, Mr. Alebiosu held key positions in renowned financial institutions such as Coronation Merchant Bank Limited and the African Development Bank Group.

Expressing gratitude for Dr. Adeduntan’s exemplary leadership, the Board of Directors acknowledged his significant contributions to the bank’s growth and success during his tenure.

Dr. Adeduntan’s departure marks the end of an era characterized by remarkable achievements and milestones for First Bank Nigeria.

As Acting CEO, Mr. Alebiosu is poised to build upon the bank’s legacy and steer it towards continued growth and profitability. With a strong focus on strategic objectives, he aims to uphold First Bank Nigeria’s reputation as a leading financial institution in Nigeria and beyond.

In his new role, Mr. Alebiosu will work closely with the Board of Directors and management team to ensure seamless operations and uphold the bank’s commitment to delivering exceptional services to its customers.

As the banking industry undergoes rapid transformation and evolving regulatory landscape, First Bank Nigeria remains committed to maintaining its position as a trusted financial partner for individuals and businesses across the country.

With Mr. Alebiosu at the helm, the bank looks forward to a new chapter of innovation, resilience, and sustainable growth.

The appointment of Mr. Olusegun Alebiosu underscores First Bank Nigeria’s commitment to continuity and stability amidst leadership changes, signaling confidence in his ability to lead the bank through its next phase of growth and development.

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Transcorp Hotels to Launch 5,000-capacity Event Centre, Eyes Pan-African Presence

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Transcorp hotel

Transcorp Hotels is gearing up to launch a massive 5,000-capacity event centre and further its ambitious expansion plans both across Nigeria and Africa.

Dupe Olusola, the Managing Director/Chief Executive Officer of Transcorp Hotels, unveiled this plan during an investor call on Friday.

This announcement follows the recent divestment of its 100% stake in Transcorp Hotels Calabar Limited to Eco Travels and Tours, an indigenous hospitality firm, as revealed in a corporate filing on the Nigerian Exchange Limited.

Olusola outlined the company’s vision for expansion, emphasizing its commitment to establishing a stronger presence not only in Abuja but also across Nigeria and eventually transitioning to the African continent.

She expressed excitement about the upcoming launch of the event centre, slated for the third quarter of this year, which is expected to accommodate thousands of guests.

“We are very confident that this would encourage and attract further business that goes outside of Nigeria to us,” remarked Olusola, highlighting the potential of the event centre to attract international clientele.

Olusola also disclosed plans for the development of a new five-star hotel in Ikoyi, Lagos, underscoring the company’s strategic focus on growth and diversification.

The key drivers of Transcorp Hotels’ performance were also outlined during the investor call. Olusola emphasized the importance of leveraging digital platforms, such as Aura, to revolutionize bookings, engage with guests, and drive revenue.

Also, the company aims to upgrade its technology and enhance guest experiences while optimizing operational costs without compromising quality.

Despite regulatory constraints delaying the Ikoyi project, Olusola assured investors that progress is being made, with the acquisition of additional land and ongoing negotiations with vendors for construction and fundraising.

Meanwhile, Oluwatobiloba Ojerinde, the Chief Financial Officer of Transcorp Hotels, provided insights into the firm’s financial performance for 2023.

Ojerinde highlighted a remarkable 72% growth in gross profit and attributed the increase in operating expenses to improved operational activities.

Despite challenges posed by inflation and currency devaluation, Transcorp Hotels demonstrated resilience by maintaining an income-to-cost ratio of 85%, reflecting the company’s commitment to operational efficiency and cost-saving strategies.

With its strategic expansion initiatives and robust financial performance, Transcorp Hotels is poised to strengthen its foothold in the hospitality sector, both domestically and across the African continent, positioning itself as a formidable player in the global hospitality landscape.

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Computer Village Traders Demand Refunds as Lagos State Cancels Katangowa Project

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Traders at the renowned Computer Village in Lagos find themselves in a state of uncertainty following the abrupt termination of the multibillion-naira Katangowa project by the Lagos State Government.

The project, which was aimed at relocating the bustling tech market from its current site in Ikeja to the Agbado/Oke-Odo area of the state, has left traders in a state of limbo.

Despite the cancellation of the project reportedly occurring two years ago, traders claim they were not informed by either the government or the developers, Bridgeways Limited.

This lack of communication has left them in a precarious position, particularly concerning the substantial upfront payments made by some traders to the developers.

Chairman of the Computer Village Market Board, Chief Adebowale Soyebo, expressed dismay at the lack of communication from the authorities regarding the project’s termination.

He explained that neither the government nor the contractors had officially informed them of the decision, leaving traders in the dark about the fate of their investments.

Traders who had made payments to Bridgeways Limited now seek clarity on the refund process. The absence of official communication has compounded their concerns, with many uncertain about the fate of their investments.

While acknowledging the payments made by traders, Lagos State Governor’s Adviser on e-GIS and Urban Development, Dr. Olajide Babatunde, assured that the government would facilitate refunds.

He, however, said there is a need for proper identification and verification to ensure that affected traders receive their refunds accordingly.

The termination of the Katangowa project has reignited debates about the relocation of Computer Village.

Traders assert that the issue of relocation should not be raised until the new site is at least 70% completed, as per their agreement with the government.

The cancellation of the Katangowa project underscores the challenges associated with large-scale urban development projects and the importance of transparent communication between stakeholders to avoid such situations in the future.

As traders await further directives from the government, they remain hopeful for a resolution that safeguards their interests and ensures the continuity of one of Nigeria’s most prominent tech markets.

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