In a sequel to the 2021 announcement that it was shutting down operations, Alexa.com has finally shut down its business operations on May 1, 2022.
In the company’s end of service notice published on its website, the Amazon.com, Inc. owned firm declared it has finally halted services after over two decades of helping businesses find, reach and convert audiences.
“We retired Alexa.com on May 1, 2022, after more than two decades of helping you find, reach, and convert your digital audience. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.
“Though Alexa.com has been retired, your browser extension will continue serving Alexa Traffic Ranks until December 2022,” the data-driven company declared.
It should be recalled that in December 2021, Investors King had reported that Alexa.com, the world’s leading website ranking firm used by millions of websites to track keywords, keyword gaps, keyword ranking, and overall performance of a website has concluded plans to shut down business operations.
A quick breakdown of Alexa.com’s operating methodology, Alexa.com tracked website popularity through a series of software installed on web browsers or the ones installed by the website owners themselves. This software collected data from each website and analysed their weaknesses, strengths and overall performances through the aid of an advanced data analytics program integrated into Alexa.com.
In return, website owners and digital marketers paid a subscription fee to access this data in an effort to improve their websites or client websites’ on-page and off-page Search Engine Optimization (SEO). Since Amazon.com purchased Alexa.com in 2013, the highly data-driven company has helped millions of business owners outrank competitors, built multinational companies and in most cases cross borders as we’ve seen in recent years.
However, with the advent of more advanced website performance tracking tools like Google Analytics, Semrush, etc, Alexa.com has struggled to maintain its market share or even halt the continuous drop in revenue in recent years. Also, the various laws enacted to put an end to data mining following a series of data breaches by hackers made it hard for the company to continue to access website data the way it used to.
