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A Double Win by P+ Measurement Services at The Industry Award

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P+ Measurement Services, Nigeria’s foremost Independent Public Relations measurement and evaluation agency have attained double laurels at this year’s Industry Awards where it clinched the Leader in PR Measurement & Industry Influencer Awards (Public Relations), for its quality offerings that surpass clients’ expectations and leading position in the sector.

The awards come on the heels of the company’s rebranding business strategy with a new logo, website, and office to deepen penetration and maintain its dominant position in the industry it operates, with over 47 brands and 17 Public Relations agencies in Africa’s largest economy.

Speaking on the feats and the company’s ground-breaking services, the Chief Insights Officer, Philip Odiakose, said the achievements depict the organisation’s bespoke solutions to clients across diverse business verticals which has led to optimum productivity and progression as intended, a situation that has made P+ Measurement Services the most sought after in the industry.

He affirmed that the awards are dedicated to the amazing personnel of P+ Measurement Services and the Nigeria Media Monitoring and Measurement community, pointing out that he is very much excited to see that the company’s works are getting the right recognition, after such a short time of its inception. “This is truly a call to do more,” he avowed.

According to him, the award-winning and innovative organisation, with cutting-edge solutions has dictated the pace of the Public Relations measurement and evaluation services with its distinctive approach to ensuring that clients’ objectives are achieved.

Odiakose put forward the point that P+ is strongly positioned to effectively deliver on its offerings, with state-of-the-art structure, process, and highly skilled media analysts in an exceptional and value-driven business model in line with global best practices.

With over six years of operation and as the only AMEC Member in Nigeria, P+ has an exclusive partnership with the Nigerian Institute of Public Relations (NIPR) and Reel analytics, the biggest media monitoring agency in the East African region, covering more than five countries.

Its measurement and evaluation report are in-depth, robust, and flexible to accommodate valid metrics that brands desire to see reflected in their customised reports, and also based on the AMEC Standard by the Barcelona Principle 3.0.

P+ understands the value of valid PR metrics to its clients’ media performance audit reports and has been able to provide media monitoring, measurement, evaluation, and performance audit services for brands, agencies, and government bodies that operate in various industries and organisations ranging from Banking, Telecom, Insurance, Airlines, Tourism, Government, Non-Governmental Organisations (NGOs), Pensions, Health Management Organisations (HMOs), Tobacco and Lifestyle.

Also, as part of its efficient services, the measurement and evaluation company introduced “Get-Reports,” a novel product that allows the purchase of PR performance audit reports in key sectors including the 22 Commercial Nigerian Banks PR Performance Audit Report, Top Nigerian Insurance PR Performance Audit Report, Top Nigerian Digital Banks PR Performance Audit Report, and Top Online Streaming Services PR Performance Audit Report.

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

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Daughter of NNPCL CEO, Mele Kyari, Dies

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Mele Kyari - Investors King

Mele Kyari, the Group Chief Executive Officer of the Nigerian National Petroleum Company Ltd (NNPCL), has lost his 25-year-old daughter.

As at the time Investors King was filing this report, details of her death were sketchy.

The deceased, identified as Fatima Kyari passed away on Friday.

Vice-President Kashim Shettima has condoled with the CEO over the tragic incident.

Shettima, who prayed for the peaceful repose of the deceased, asked God to grant the family members the strength to bear the painful exit of their daughter, who was in her prime.

The Vice-President led other mourners at the funeral prayer, held at the Annur Mosque in Abuja.

 

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Brazil Shuts Down Over 2,000 Betting Sites, Bans Minors 

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Online Sports Events Tickets to Hit $22.1B in Revenue, a 131% Jump in a Year - Investors King

Brazilian authorities have started shutting down more than 2,000 betting sites, including those that sponsor popular football team Corinthians and other first-division clubs, as part of a push to regulate online gambling.

The country has also banned minors from participating in betting in its new rules meant to sanitize the booming sector.

Latin America’s biggest economy is struggling with what Finance Minister Fernando Haddad has called a betting “pandemic,” prompting the government to tighten the screws on the sector.

Since 2018, when Brazil legalised sports betting sites, online gambling has operated in a regulatory free-for-all, subject to virtually no rules or taxes.

Some of the most popular sites take bets on sporting fixtures, but Brazilians have also become hooked on gambling games like Aviator, where players gamble on the flight of a virtual airplane, or the online casino game Fortune Tiger.

President Luiz Inacio Lula da Silva’s government has called time on sites that failed to sign up to new regulations due to take effect in January.

The new rules seek to combat fraud and money laundering and protect users, by for example banning minors from betting.

According to the nation, anyone who is not regularized, or in the process of being regularized, is being taken off the air.

The finance ministry disclosed it had identified 2,040 “suspicious domains” which it had asked the telecoms regulatory agency Anatel to block.

On the blacklist is Esportes da Sorte, which sponsors Corinthians, one of Brazil’s most popular football clubs, as well as Athletico Paranaense, Bahia and Gremio de Porto Alegre.

The ministry said the betting sites would be banned from advertising, “which includes, for example, sponsoring football clubs.”

More than 200 other sites will be allowed to continue to operate after agreeing to the new rules.

Brazil’s central bank estimates that 24 million out of Brazil’s 212 million inhabitants, roughly one in nine people, gamble online.

Lula warned recently that betting was causing many low-income Brazilians to get into debt.

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Swiss Govt Donates €1.2 million in Aid for Flood Victims in Borno

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Flooding in Lagos

The Borno State government has secured a donation of 1.2 million Euros from the Swiss Federation to support victims of the recent floods in the state.

The donation, handed to the Borno State Flood Disaster Relief Fund, was announced by the Swiss Ambassador to Nigeria, Nicolas Lang, who headed a delegation from the Swiss Embassy on a condolence visit to the government house in Maiduguri, the Borno State capital.

Ambassador Lang, who was accompanied by Senior Humanitarian Advisor Nicolas Martin-Achard and Senior Political Advisor Florent Geel, noted that an earlier donation received by the Swiss government was successfully used for its intended purpose which was to aid the Borno Model and help mitigate the ongoing humanitarian crisis in the region.

He emphasized that the donations indicate Switzerland’s continued support to the Borno State government, particularly residents affected by the crisis.

He said, “The earlier contribution was successfully deployed for its intended purpose, supporting the Borno Model and helping to mitigate the ongoing humanitarian crisis in the region.”

“These donations in 2023 and 2024 demonstrate Switzerland’s continued support and solidarity with the Borno State Government and the people of Borno affected by the crises.”

Meanwhile, Governor Babagana Zulum, on behalf of the people of Borno State, thanked the Swiss government for their support describing it as generous, especially in this difficult time.

He thanked the ambassador for his visit and solidarity.

Zulu said, “On behalf of the government and the people of Borno, I extend our heartfelt gratitude to the Swiss government for their generous support during this difficult time. We also appreciate Ambassador Lang and his delegation for their visit and expressions of solidarity.”

He noted that the donation would play a crucial role in bringing the needed relief to the affected victims and pledged that the funds would be transparently and efficiently utilised.

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