P+ Measurement Services, Nigeria’s foremost Independent Public Relations measurement and evaluation agency have attained double laurels at this year’s Industry Awards where it clinched the Leader in PR Measurement & Industry Influencer Awards (Public Relations), for its quality offerings that surpass clients’ expectations and leading position in the sector.
The awards come on the heels of the company’s rebranding business strategy with a new logo, website, and office to deepen penetration and maintain its dominant position in the industry it operates, with over 47 brands and 17 Public Relations agencies in Africa’s largest economy.
Speaking on the feats and the company’s ground-breaking services, the Chief Insights Officer, Philip Odiakose, said the achievements depict the organisation’s bespoke solutions to clients across diverse business verticals which has led to optimum productivity and progression as intended, a situation that has made P+ Measurement Services the most sought after in the industry.
He affirmed that the awards are dedicated to the amazing personnel of P+ Measurement Services and the Nigeria Media Monitoring and Measurement community, pointing out that he is very much excited to see that the company’s works are getting the right recognition, after such a short time of its inception. “This is truly a call to do more,” he avowed.
According to him, the award-winning and innovative organisation, with cutting-edge solutions has dictated the pace of the Public Relations measurement and evaluation services with its distinctive approach to ensuring that clients’ objectives are achieved.
Odiakose put forward the point that P+ is strongly positioned to effectively deliver on its offerings, with state-of-the-art structure, process, and highly skilled media analysts in an exceptional and value-driven business model in line with global best practices.
With over six years of operation and as the only AMEC Member in Nigeria, P+ has an exclusive partnership with the Nigerian Institute of Public Relations (NIPR) and Reel analytics, the biggest media monitoring agency in the East African region, covering more than five countries.
Its measurement and evaluation report are in-depth, robust, and flexible to accommodate valid metrics that brands desire to see reflected in their customised reports, and also based on the AMEC Standard by the Barcelona Principle 3.0.
P+ understands the value of valid PR metrics to its clients’ media performance audit reports and has been able to provide media monitoring, measurement, evaluation, and performance audit services for brands, agencies, and government bodies that operate in various industries and organisations ranging from Banking, Telecom, Insurance, Airlines, Tourism, Government, Non-Governmental Organisations (NGOs), Pensions, Health Management Organisations (HMOs), Tobacco and Lifestyle.
Also, as part of its efficient services, the measurement and evaluation company introduced “Get-Reports,” a novel product that allows the purchase of PR performance audit reports in key sectors including the 22 Commercial Nigerian Banks PR Performance Audit Report, Top Nigerian Insurance PR Performance Audit Report, Top Nigerian Digital Banks PR Performance Audit Report, and Top Online Streaming Services PR Performance Audit Report.
Brain Drain is Really Brain Gain in Greece
By Dimitris Tsingos, Founder, Starttech Ventures
The tech talent shortage in Greece is often blamed on the so-called “brain drain”. But I see nothing wrong with software engineers from Greece moving to other countries and exploring opportunities there.
It is a necessary step for progress, development, and modernization, writes Dimitris Tsingos, Founder of Starttech Ventures, a Greek network of start-up companies.
The so-called brain drain has been observed in many countries, not just in countries in the Middle East and Africa but also in my country Greece. Hundreds of thousands of highly skilled young professionals have migrated after the financial crisis in search of better prospects in more developed economies.
The real problem lies in the unidirectional nature of the flow; many skilled workers leave, and fewer are coming to our countries to work in them.
Traditionally “brain drain” has been considered quite a significant problem. To put it simply, it is thought to be wrong. What if we looked at it from another perspective? Could this phenomenon bring something good? Could we talk about “brain gain” instead of “brain drain”?
Countries that have continuously experienced high economic growth, such as China and India, demonstrate that the mobility of a high-skilled workforce can play a decisive role in improving the home country’s economy. And on top of that, modernizing its society.
You see, many of them will finally return home. Others will stay there and act as ambassadors and ‘bridges’ between the home and the host nation. Also, many send money home to their families (called remittances). As the world bank states: “there is strong and unambiguous evidence that supports the argument that remittances alleviate poverty in developing countries.”
Many studies also show that diversity in the form of people from different walks of life, with different experiences and networks from other countries, helps companies grow faster and find new opportunities. Many of our companies witness that the diversity in their teams contributes immensely to the company’s creative output.
It is just a different point of view: The mobility of people is in many ways good for the world! When mobility increases, new opportunities will present themselves while old ones disappear.
At Starttech Ventures, we recognized the power of “brain gain” long ago. In our portfolio companies in Athens, we already employ individuals of more than twelve nationalities who, for various reasons, decided to move and work here. And we encourage people to see opportunities in other parts of the world. So, we would be happy for people from Greece to find work in start-ups in different countries and vice versa. That would make us learn more from each other and strengthen ties between our countries, helping both economies grow.
I firmly believe that there’s no reason for our countries not to be able to attract skilled workers that want to live and work in them. There are many fabulous places worldwide with a booming tech scene, and we should help more people worldwide know about the opportunities we provide. And we could work together to do that.
Thus, we are proud to announce the Work-in-Greece initiative, which aims to support the relocation of innovative Software Engineers that want to work in Greece. And, with that, build stronger ties and collaborations between companies in both countries to mutually benefit all societies!
FirstBank, Others Partner With Junior Achievement on Africa’s Largest High School Entrepreneurship Competition
FirstBank has partnered with JA Africa on Company of the Year (COY) Competition, Africa’s largest high school entrepreneurship competition scheduled to take place in Lagos, Nigeria from 7th to 9th December under the theme, “Fueling Changemakers.”
The JA Africa Company of the Year (COY) Competition which returns for the 12th year in a row and the first in-person meeting post-COVID, after two successful virtual competitions is JA Africa’s annual celebration of winning teams from the JA Company Program, a program which equips senior secondary school level students with the entrepreneurial skillset and mindset to solve problems in their communities by launching a business venture and unleashing their entrepreneurial spirit.
The young entrepreneurs who compete at JA Africa’s COY go through qualifying competitions at national and sub-national levels, competing against thousands of youth startups to qualify for the regional competition. This program transitions them into employment and transforms them into employers. Having emerged as national winners, they will represent their countries on the continental stage where they have the arduous task to impress a panel of international business professionals who serve as judges.
FirstBank’s sponsored winners of the 2022 Junior Achievement Nigeria (JAN) National Company of the Year (NCOY) Competition – Green Apex from the International School, University of Lagos – will represent Nigeria in the JA Africa Company of the Year (COY) Competition.”
“Given the increasingly complex set of global challenges facing young people around the world from unemployment to climate change and food shortage, we focus on equipping our students to be solution providers who bring about positive change within their communities while developing businesses that generate wealth,” said Simi Nwogugu, JA Africa’s CEO. “Our students have demonstrated great resilience and innovation in grappling with these challenges and I am extremely proud of all of them. I am also deeply grateful to all our sponsors who stayed with us throughout the pandemic period and contributed greatly towards making this a live event again.”
Also speaking on the forthcoming Africa Company of The Year Competition, Folake Ani-Mumuney, Group Head, Marketing & Corporate Communications, FirstBank said; “the 2022 Junior Achievement Company of The Year competition remains another viable opportunity to promote the entrepreneurship skills, spirit and talent innate in school children, across Africa. We commend Junior Achievement Africa on the COY initiative as it serves as an avenue to expose participants to inter-cultural values and traditions that will foster the unity of the continent.
We wish all participants, particularly the Nigerian representatives – Green Apex from the International School, University of Lagos – the best as learnings from every initiative could solve critical problems facing mankind as we collectively make the world a better place.
This year, nine student startups representing Eswatini, Kenya, Ghana, Nigeria, South Africa, Tanzania, Uganda, Zambia and Zimbabwe will put their business acumen to the test as they present the achievements of their businesses in numerous formats to win the prestigious title of JA Company of the Year and other amazing prizes from the sponsors. The highest among the prizes at stake will be the opportunity to represent the African region at the Ralph de la Vega Global Entrepreneurship Competition which will bring together COY winners from the six regions where JA Worldwide operates to compete for awards, $15,000, educational opportunities, and more.
The 2022 JA Africa COY Competition is made possible by the generous support of Headline sponsors FedEx, Citi Foundation and PMIEF; Platinum sponsors: Bloomberg, Johnson & Johnson, Delta Air Lines and First Bank of Nigeria Limited; Gold sponsors: Tomorrow Foundation, Nascon, GB Foods and Rise, who by supporting this competition are demonstrating their commitment to job creation and youth empowerment on the African continent.
For more information, visit: www.ja-africa.org/coy2022
ASUU Strike: FG Moves to End Incessant University Strikes, to Review University Autonomy
The Federal Government has decided to review the laws that established public universities to prevent a re-recurrence.
The Federal Government on Monday announced it was working on reviewing the autonomy presently being enjoyed by public universities in Nigeria to put an end to intermittent strikes by tertiary institutions.
Speaking on Monday at an event organized by the National University Commission (NUC) in Abuja, the Vice President, Prof.Yemi Osinabajo stated that one of the major challenges affecting university education in Nigeria is the incessant strike actions by various unions in public universities.
Osinbajo, who was represented by the Secretary to the Government of the Federation (SGF), Boss Mustapha, noted that the recent strike which lasted for more than eight months did a big blow to the university system.
He added that the Federal Government has decided to review the laws that established public universities to prevent a re-recurrence.
He said,” The most recent strike actions by the university-based unions have necessitated a revisit on the issues and scope of university autonomy by the government”.
“This will lead to a review of the university autonomy laws to appropriately address funding, including staff remuneration, institutional governance, and administration, as well as issues relating to internally generated revenue,” he added.
Investors King could recall that earlier this year, specifically on February 14, 2022, the Academic Staff Union of Universities (ASUU) embarked on an industrial strike to press for certain demands which include better salaries and improved funding for the university education system.
The academic union lamented that the federal government failed to implement an agreement that it entered with the union in 2009.
Speaking further, the SGF noted that the university system has cumulatively lost over 50 months from 1999 to date as a result of strike actions by ASUU. A development he acknowledged to be worrisome.
“I doubt if there is any country that has lost such amount of time to strikes in its university system. From the first strike in 1978 to date, all the issues have remained the same. The agitations have been primarily on funding, university autonomy, and remunerations.
“I need to stress here that government alone cannot fund education in the country. It is therefore imperative that a sustainable model of funding university education must be developed,” he said.
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