Fans of popular Nigerian hip hop artiste, David Adeleke, popularly known as ‘Davido’ will get to enjoy the musician’s live ‘O2 Arena’ concert in London on Saturday, March 5, 2022.
However, this is exclusive to MTN subscribers as the company has secured exclusive global rights to stream the concert live through its partnership with the subscription-based music store and streaming service platform, uduX.
Investors King gathered that the concert is part of an elaborate prelude to the megastar’s upcoming album ‘We Rise By Lifting Others’ – a celebration of a decade-long run in the music industry, from the early days of ‘Dami Duro’ in Lagos to the recent release of ‘Champion Sound’ globally.
MTN’s Chief Marketing Officer, Adia Sowho who commented on the partnership, noted that the company is proud to be partnering with UduX and Davido, “two stellar Nigerian brands that have become global ambassadors promoting Nigerian culture and music”.
While reiterating the company’s commitment to continue to lead the delivery of a bold, new digital world”, Sowho recalled that MTN had previously delivered a successful all-inclusive live experience in November 2021 to its customers in Nigeria.
Customers of the telecoms provider will get to watch behind-the-scenes footage, dressing room banter, and rehearsal sessions as they occur in real-time at the O2 Arena in London.
Recall that Davido had earlier released a promo video for the ‘We Rise By Lifting Others’ album with legendary American actor, Morgan Freeman as the voice-over.
“We rise by lifting others. This is part of his legacy. This music is a way of not just inspiring people but lifting them”, he had said in the promo video.
Davido is a Nigerian-American singer, songwriter, and record producer. He won Best African Act at the 2017 MOBO Awards. In January 2019, Davido sold out The O2 Arena in London, becoming the first solo African artist to do so after Wizkid headlined a concert there in 2018.
He was introduced on stage by Idris Elba and performed several of his hit singles with the backing band The Compozers.