Fans of popular Nigerian hip hop artiste, David Adeleke, popularly known as ‘Davido’ will get to enjoy the musician’s live ‘O2 Arena’ concert in London on Saturday, March 5, 2022.
However, this is exclusive to MTN subscribers as the company has secured exclusive global rights to stream the concert live through its partnership with the subscription-based music store and streaming service platform, uduX.
Investors King gathered that the concert is part of an elaborate prelude to the megastar’s upcoming album ‘We Rise By Lifting Others’ – a celebration of a decade-long run in the music industry, from the early days of ‘Dami Duro’ in Lagos to the recent release of ‘Champion Sound’ globally.
MTN’s Chief Marketing Officer, Adia Sowho who commented on the partnership, noted that the company is proud to be partnering with UduX and Davido, “two stellar Nigerian brands that have become global ambassadors promoting Nigerian culture and music”.
While reiterating the company’s commitment to continue to lead the delivery of a bold, new digital world”, Sowho recalled that MTN had previously delivered a successful all-inclusive live experience in November 2021 to its customers in Nigeria.
Customers of the telecoms provider will get to watch behind-the-scenes footage, dressing room banter, and rehearsal sessions as they occur in real-time at the O2 Arena in London.
Recall that Davido had earlier released a promo video for the ‘We Rise By Lifting Others’ album with legendary American actor, Morgan Freeman as the voice-over.
“We rise by lifting others. This is part of his legacy. This music is a way of not just inspiring people but lifting them”, he had said in the promo video.
Davido is a Nigerian-American singer, songwriter, and record producer. He won Best African Act at the 2017 MOBO Awards. In January 2019, Davido sold out The O2 Arena in London, becoming the first solo African artist to do so after Wizkid headlined a concert there in 2018.
He was introduced on stage by Idris Elba and performed several of his hit singles with the backing band The Compozers.
Fidelity Bank Set to Host 2 Days of Family Entertainment
In the spirit of the Yuletide, leading financial institution, Fidelity Bank Plc, has announced plans to host the maiden edition of the Fidelity Family Weekend.
Scheduled to hold on Saturday, 16 and Sunday, 17 December 2023 at the Fidelity Grounds, Oniru, Victoria Island, Lagos, the event is designed to create a fun and relaxed atmosphere for children to play, parents to relax and young adults to unwind during the festive season.
“The Yuletide season is all about coming together and spending quality time with loved ones especially as we wind down the year in anticipation of a new year. As a bank committed to providing memorable experiences for its clients, we pioneered the Fidelity Family Weekend to
fete host our customers and clients to two fun filled days of family entertainment. We believe this is one more way of thanking our customers for a successful year,” noted the Divisional Head, Brand & Communications, Fidelity Bank Plc, Meksley Nwagboh, Ph.D. in a chat with journalists.
The Fidelity Family Weekend would run from 10am to 10pm daily and would feature dedicated fun activities for children including dancing competitions, bouncing castles, train rides, Santa’s Grotto, balloon games, amongst others.
Similarly, the programme for the adults’ section would feature exciting activities like karaoke competitions, games arcades, couple games, musical performances and so many more fun games that are geared towards providing a memorable experience for guests.
Entry into the event is free but guests are required to pre-register at www.fidelitybank.ng/family-weekend before 12 December 2023.
Commenting further, Dr Nwagboh said, “As a bank dedicated to helping individuals grow, businesses thrive and economies to prosper, we boast of an array of products and services for our diverse client base. These include the Fidelity SWEETA account for young children below the age of 17 years, Fidelity Flex for teenagers and undergraduates; and even the Fidelity Vintage Account for senior citizens; all tailor-made to meet our customers specific needs. The Fidelity Family Weekend is therefore another demonstration of this devotion to provide platforms for our customers to fulfill their lifestyle requirements”.
Ranked as one of the best banks in Nigeria, Fidelity Bank is a full-fledged customer commercial bank with over 8 million customers serviced across its 251 business offices in Nigeria and the United Kingdom as well as on digital banking channels.
The bank has won multiple local and international awards including the Export Finance Bank of the Year at the 2023 BusinessDay Banks and Other Financial Institutions (BAFI) Awards, the Best Payment Solution Provider Nigeria 2023 and Best SME Bank Nigeria 2022 by the Global Banking and Finance Awards; Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence 2023; and Best Domestic Private Bank in Nigeria by the Euromoney Global Private Banking Awards 2023.
Egypt Eyes Tourism Boom Despite Regional Tensions
Despite the recent Israel-Hamas conflict, Egypt’s tourism sector remains optimistic about meeting its target of 15 million arrivals in 2023 with expectations of further growth in 2024.
The North African nation is gearing up for a hotel-building initiative to address the pressing need for additional capacity, aiming to add at least 25,000 rooms in 2024 and 40,000 the following year.
Tourism Minister Ahmed Issa emphasized that the scarcity of hotel rooms is the primary challenge, prompting the government to consider incentives such as tax breaks to expedite construction.
“The No. 1 challenge that Egypt faces today is the number of hotel rooms. We need at least 25,000 additional rooms in 2024 and 40,000 the year after,” said Issa.
Tourism, a crucial component of Egypt’s economy, is gaining increased significance amid the country’s fiscal challenges.
Despite concerns raised by the Israel-Hamas conflict impacting nearby countries, including Egypt, the relative containment of the conflict and the favorable exchange rates due to currency devaluations have made Egypt an attractive destination.
In the past financial year, tourism revenue in Egypt reached a record $13.6 billion, with a focus on attracting higher-spending tourists and solid visitor numbers from countries like Germany and Russia.
The government is also looking to tap into the vast potential of Chinese tourists, aiming for 1 million Chinese visitors between now and 2028. While Red Sea cities like Sharm El-Sheikh and Hurghada continue to be popular, efforts are underway to promote tourism in the northwestern Mediterranean coast.
To encourage further development, the tourism and finance ministries are proposing incentives for hotel builders, including rebates for funding costs and potential tax holidays on capital expenditure.
Issa stated, “We’re going to seek the approval of the cabinet over the coming couple of weeks” and expects to announce the incentives “before the end of December.”
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