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Adidas Halts Partnership With Russian Football Federation

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Adidas

German multinational corporation, Adidas is the latest establishment to react to Russia’s invasion of neighbouring country, Ukraine.

The Vladimir Putin-led country has been listed for a number of sanctions since it invaded Ukrain in what the president describes as a ‘special military action’ on Ukraine. The sanctions range from trading relationships to other diplomatic relationships. However, other private establishments have joined in punitive reaction to Russia’s attack.

Recent updates reveal that the German multinational corporation has suspended its 14-year partnership with the Russian Football Federation. This is coming only briefly after the world football body, Federation Internationale de Football Association (FIFA), reacted by suspending the Russian football body.

Adidas has joined other establishments like Visa, Maersk, YouTube, Twitter, Facebook, BP, Etsy, Airbnb, Shell, Netflix, Mastercard among others.

The number of organisations taking action against Russia is growing and this is in reaction to the growing war between Russia and Ukraine. According to Forbes Middle East, the International Olympics Committee had on Monday, 28th February, requested that sports organisations around the world ban Russian and Belarusian athletes from competing in any competition both regionally and globally.

On Friday, 25th February, the Eurovision song contest banned Russia from competing in this year’s competition, disclosing that it was not in support of the country’s move to invade Ukraine. And Formula 1 also cancelled the Russian Grand Prix for 2022.

This is also coming up as the U.S. and other Western allies voted to remove some Russian banks from SWIFT over the weekend, and performed a number of sanctions on Russian financial institutions. President Vladimir Putin has also been directly served sanction with the United State of America freezing his personal assets and those of Foreign Minister Sergei Lavrov and other wealthy Russian oligarchs.

Adidas’s suspension of its partnership with the Russian Football Federation is coming after the two entities had only renewed partnership in 2018. It is also notable that this is coming when preparations for the 2022 World Cup in Qatar are already on the way.

The football associations of England, Scotland, Wales and Ireland have also said that they will refuse to play against Russia in any competition.

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Sport Business

Eni Aluko Breaks Barriers: First Black Female Football Club Owner in Italy

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Eni Aluko

Eni Aluko, former sports director for Aston Villa and Angel City, has shattered the glass ceiling by becoming the first black female football club owner in Italy.

Aluko’s journey from the pitch to the boardroom marks a monumental shift in the traditionally male-dominated realm of football ownership.

Aluko’s foray into ownership comes through her involvement with the Mercury 13 group, a consortium dedicated to revolutionizing women’s football.

This $100 million investment group, named after the 13 female pilots who passed the same rigorous testing as NASA’s original Mercury 7 astronauts, aims to elevate the status of women’s football teams across Latin America and Europe.

Their recent acquisition of a majority stake in FC Como Women, situated in northern Italy, underscores their commitment to this vision.

For Aluko, this milestone isn’t just about personal achievement; it’s about paving the way for future generations of black sports investors and female football enthusiasts.

“Representation matters,” Aluko emphasized in a recent interview. “As the first, I understand the significance of this moment. But more importantly, I see it as an opportunity to inspire others and to promote diversity and inclusivity in the beautiful game.”

Aluko’s transition from player to owner is a testament to her unwavering dedication to football.

Having retired from professional play, she has seamlessly transitioned into roles in sports broadcasting and now ownership, leveraging her extensive experience and expertise to drive meaningful change within the industry.

The significance of Aluko’s ownership stake extends far beyond the confines of FC Como Women. It serves as a beacon of hope and inspiration for marginalized communities within football, signaling that barriers can be broken and dreams can be realized regardless of race or gender.

The Mercury 13 group’s investment in FC Como Women is poised to catalyze a new era for the club and women’s football in Italy as a whole.

With Aluko at the helm, there is an undeniable sense of optimism and momentum surrounding the future of the team and the broader movement for equality within the sport.

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Joshua Dominates Ngannou with Second-Round Knockout in Saudi Arabia Showdown

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Nigerian British boxer Anthony Joshua showcased his prowess by delivering a second-round knockout against UFC heavyweight champion Francis Ngannou.

The thrilling encounter unfolded with Joshua demonstrating his technical skill and power, overwhelming Ngannou with his calculated strikes.

From the outset, Joshua asserted his dominance, landing a formidable right hand in the opening round that set the tone for the match.

Despite Ngannou’s resilience, Joshua continued to press forward, maintaining control of the bout.

As the second round commenced, Joshua unleashed another powerful right hand that visibly rocked Ngannou.

Despite his efforts, Ngannou found himself on the canvas once more, unable to withstand Joshua’s onslaught.

The referee swiftly called an end to the contest, declaring Joshua the victor by knockout.

The electrifying showdown left fans in awe as Joshua’s precision and strength proved too much for Ngannou to handle.

Although Ngannou required medical attention post-fight, Joshua’s display of sportsmanship and skill highlighted his status as a formidable force in the world of boxing.

The victory solidifies Joshua’s position as a top heavyweight contender and sets the stage for future thrilling matchups in the world of combat sports.

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South Africa Clinches Africa Cup of Nations Bronze in Penalty Drama Against DR Congo

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In a riveting encounter at the Africa Cup of Nations (AFCON) third-place playoff, South Africa emerged victorious against the Democratic Republic of Congo (DR Congo) in a nail-biting penalty shootout to secure the bronze medal in the prestigious tournament.

The match, which ended in a goalless draw after regulation time, saw South African goalkeeper Ronwen Williams once again emerge as the hero, making crucial saves during the penalty shootout to propel his team to victory.

The DR Congo team displayed commendable resilience throughout the match, creating numerous goal-scoring opportunities and maintaining an attacking threat against the South African defense.

Ultimately, it was South Africa’s Siyanda Xulu who converted the decisive penalty kick, securing the win for Bafana Bafana.

The victory marked South Africa’s perfect record in third-place playoffs, having clinched a similar victory 24 years prior against Tunisia.

The bronze medal victory serves as a testament to South Africa’s resilience and determination in the face of formidable opposition.

As the tournament concludes, the thrilling encounter between South Africa and DR Congo will be remembered as a highlight of the 2024 AFCON edition, showcasing the passion and skill of African football on a grand stage.

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