Moments after Tesla and SpaceX CEO, Elon Musk tweeted that Dogecoin can be used to purchase Tesla’s merchandise, the digital currency’s value surged by 20 percent.
Musk, in a tweet, stated that the Electric Vehicle (EV) company Tesla from today, will accept the popular token as payment for some of its merchandise, such as belt buckles, chargers, and other merchandise.
Tesla merch buyable with Dogecoin
— Elon Musk (@elonmusk) January 14, 2022
Tesla’s online store displayed the prices for some of the merch in US dollars and Doge. The items include a whistle inspired by its highly anticipated Cybertruck model (300 DOGE), an electric quad bike for children ($12,020) and a belt buckle ($835).
After making the announcement, the token, which began originally as a joke from a meme, rose in value by 20 percent. CoinDesk data puts it that Dogecoin topped $0.20 a coin.
This isn’t the first time Elon Musk’s tweets have incredibly influenced the fall and rise of popular assets within the financial markets, especially cryptocurrencies. Last year, Dogecoin went from being just an ordinary altcoin originating from the Shibu dog meme to one of the world’s most valuable cryptocurrencies after Musk had tweeted that he was investing in the asset. In May 2021, after Musk’s statement, the token’s price peaked at nearly 70 cents. Its market capitalization also grew to a peak of approximately $90 billion.
According to CoinGecko, Dogecoin is currently the 11th most valuable token and has a market capitalization of over $26 billion.
It should be recalled that the EV maker in 2021 briefly accepted bitcoin, the world’s most valuable cryptocurrency by market cap, as payment for its electric vehicles. However, after citing concerns over Bitcoin’s high energy usage, Tesla noted that it would no longer accept the token as payment.
The Bitcoin network, through a process called mining, uses large amounts of energy. The announcement also impacted Bitcoin, plummeting its value.
As Dogecoin uses significantly less energy, Musk in December, last year mentioned that he would work with dogecoin developers to improve the efficiency of transactions. He had also revealed that plans to accept Dogecoin as payment had been in the works for a while.
The SpaceX Founder in December had tweeted that “Tesla will make some merch buyable with Doge & see how it goes.” The announcement also surged the price of the token by 20 percent last month.
The Media Hasn’t Been Entirely Fair to Bukele’s Bitcoin Gambit
Most members of the media have considered the negative components of President Nayib Bukele’s Bitcoin Gambit in El Salvador. It is true that the value of Bitcoin has tumbled since the president first bet big on the cryptocurrency. It is true that the IMF and lenders look at the country’s economic policy with extreme distrust, and agencies have dropped the country’s credit rating. It is true that the country has over a billion dollars in debt payments due over the next twelve months. If you look at how things have played out this far, you could say that it hasn’t quite gone as Bukele has hoped. In fact, many have said that.
But, let’s be pragmatic. Estimates show that the country has spent $374 on the Bitcoin gambit, in totality. A $50 million unrealized loss on Bitcoin holdings, in a country with a $29 billion economy, is less than a half percent of the national budget. But that unrealized loss is unrealized for a reason. President Bukele is doubling down on Bitcoin. He’s even bought the dip. He understands that this drawback is due to macroeconomic conditions, not the least of which being staggering inflation due to massive pandemic-related spending packages. Then, there’s an unpredictable war in Eastern Europe, not to mention the ongoing supply chain issues, still lingering from Covid shutdowns.
Those things have rained hellfire onto the digital assets space, but so, too, have they affected the traditional markets. The Dow Jones lost 1100 points in a single day of trading last month. Bukele knows that Bitcoin will bounce back. His investment in Bitcoin is one which is long-term. That said, he’s up for re-election in 2024 and continues to boast high approval ratings, thanks, in part, to his tough-on-crime stances.
The truth is that the economy in El Salvador has long been plagued by unfavorable conditions. The country has long paid a premium for its debt. In the country’s most recent credit downgrade, Fitch maligned the country’s “uncertain access to multilateral funding and external market financing given high borrowing costs,” in addition to its “limited scope for additional local market financing.”
But, let’s consider that. El Salvador has long had precious few major opportunities. Through the Bukele’s Bitcoin Gambit, the country has re-emerged on the global scene. While the move to Bitcoin was aimed at bringing the majority unbanked population into the modern financial scene, that takes time and consumer education. What the country has seen, immediately, is external interest. That, in and of itself, is significant, considering that, not long ago, El Salvador was more dangerous than Afghanistan.
Gambit — a term that many may only be familiar with from the recent Netflix hit, The Queen’s Gambit. But the definition, in part, says: an “opening remark, typically one entailing a degree of risk, that is calculated to gain an advantage.” Bukele put his country on the map again. Sure, there are real risks. Significant risks. It may well be the final nail in the country’s bid for a billion-plus dollar loan from the IMF. However, he has propelled El Salvador into the spotlight, creating a culture of innovation which is tech friendly and forward focused. Unfortunately, Bukele’s gambit launched right before a massive downturn in the markets, driven by investor fear. However, the cause doesn’t matter. Whether Bukele will be regarded as a forward-thinking leader is entirely dependent on Bitcoin’s turnaround.
There’s little doubt that Bitcoin will, indeed, turn around. But, timing is everything. Until then, there’s much to be said for the tourism boost that the tiny Central American country has received. Tourism is up 30% since Bitcoin became legal tender. The administration has planned a Bitcoin City, complete with mining powered by a volcano. Granted, the project is on hold due to market conditions, but El Salvador has a number of irons in the fire that they didn’t have three years ago.
In their cryptocurrency wallet rollout, only 20% of users continued to use the wallet after they spent their $30 in Bitcoin given to them by the government, but many argue that was due in large part to a poor user experience within the wallet. There’s a great deal that the country must work on, even within the master Bitcoin plan. Beyond it, it must find a way to begin to balance their budgets and continue to lower crime rates. However, if Bitcoin bounces back, and if the country can bring in significant external investments, many may look back at this gambit in a positive light. There are many opportunities to exploit, once the market begins to correct. In addition to the tourism angle and the mining apparatus, if the country continues to work on its economic fundamentals and infrastructure, it could see interest as a jurisdiction which is friendly to fintech and other cutting-edge innovations.
Sure, there’s a lot of risk here. And President Bukele has suffered the consequences of pretty poor timing. However, the gambit isn’t over until his political shelf-life wears out. And, right now, it doesn’t appear that will be in the near-term.
Binance Partners TikTok Content Creator Khaby Lame to Drive Web3 Adoption
Binance has partnered with Khaby Lame, the most-followed creator on TikTok, to increase awareness of Web3. The influencer will act as a global brand ambassador for the exchange, by debunking myths surrounding the crypto and blockchain space.
The Italian Senegalese creator, Lame rose to fame on TikTok, gaining over 142 million followers with his videos calling out do-it-yourself content creators who make things too complicated. He provides comical life hacks that make things much simpler while doing his signature move where he puts both his palms up.
Lame with his signature style will create content that clears up misconceptions around Web3.
James Rothwell, Binance Global Vice President of Marketing said, “Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption.”
“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.” He added.
According to Lame, the partnership with Binance “aligns perfectly” with what he usually does, which is making complicated things easier and more fun. He said, “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them, I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”
The TikTok star will also create an exclusive nonfungible token (NFT) collection with Binance, with the goal of enhancing engagement with his fans.
The onboarding of Lame into Binance follows the firm’s efforts to work with big celebrities. Last week, the exchange partnered with football star Cristiano Ronaldo to introduce his fans into the Web3 space through NFTs.
80,000 Bitcoin Owners Lost Millionaire Status In 2022 Crypto Crash
Data from BitInfoCharts revealed that a total of 108,886 Bitcoin (BTC) addresses owned over $1 million worth of bitcoin during its all-time high of $68,789.63 on November 10, 2021. However, following the bearish market trend in the crypto space over 80,000 BTC addresses have lost their millionaire status with bitcoin hovering around $19,000.
The report revealed that only 26,284 BTC addresses hold over $1 million worth of bitcoin, this implies that the downward trend in the crypto market has significantly reduced the number of bitcoin millionaires by more than 75 percent in the last nine months.
The crypto bearish trend also saw the number of whales with more than $10 million worth of bitcoin decline from 10,587 BTC Addresses to 4,342 BTC Addresses.
Despite the decline in the net worth of former BTC millionaires, the bear market has seen more than 13,000 new “wholecoiners” — a wallet that contains one or more BTC — added to the market, bringing the total number of wholecoiners to just over 860,000. This significant spike in the number of whole coiners would suggest that retail investors are accumulating large amounts of BTC while prices tank.
Adding further credibility to the retail accumulation narrative, more than 250,000 addresses have added 0.1 BTC, or $2,000 or more to their holdings over the past 20 days, according to data from Glassnode.
Bitcoin and the rest of the digital asset market have been negatively impacted by a number of different issues, including increased regulatory scrutiny, sustained geopolitical unrest, rising inflation and interest rate hikes.
Due to the increasing uncertainty around the stability of global markets, commentators seem to agree that the price of risk assets like Bitcoin could continue to suffer over a longer time frame.
At the time of writing, Bitcoin is trading at $19,143.45 down 4.74 percent in the last 24 trading hours.
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