Africa fintech unicorn and leading payments company, Flutterwave has partnered with Afrosport TV on the sponsorship of the Africa Cup of Nations (AFCON) 2021 broadcast, this is to ensure that millions of Africans have unrestricted access to watch AFCON 2021 on free-to-air TVs in Africa.
AfroSport TV is sub-Sahara Africa’s first 24-hour free continent-wide sports channel with the exclusive right to broadcast the 2021 African Cup of Nation on Free TV and on Digital Terrestrial Television in Nigeria and across Africa.
Confirming the sponsorship deal, the Co-Founder of Flutterwave, Olugbenga Agboola through the company’s blog said, “uniting Africa via sports is just as important as the work we do in uniting Africa via payments and commerce. This is why we are partnering with Africa’s first continental Free To Air (FTA) sports channel, Afrosport TV, to ensure that millions of fans are able to enjoy AFCON 2021 in their homes for free.
“We like to think of ourselves as an Africa-first global company, so it’s important that we invest in African technology, entertainment, and now sports. With our coverage of Africa on Flutterwave for Business, Send, and Barter, it’s fair to say that for AFCON 2021, we’re ‘Africa’s National Team’.”
AFCON 2021 kicks off on Sunday, 9th of January 2022, it has been tagged as the biggest continental football extravaganza and with sponsorship from Flutterwaves and other partners. It’s been reported that all AFCON 52 matches will be transmitted on a tripod of Free-to-air TV networks like the NTA Network Service; selected Broadcasting Organization of Nigeria’s (BON) TV Stations and Afrosport TV Channel 730 on the National Broadcasting Commission’s (NBC) digital platform – Free TV.
Talking about the sponsorship, Mr. Olugbenga Agboola said, “The idea of making quality sports content available and accessible to every Nigerian and the rest of the continent for free resonates with the idea of making life easy, which is the one thing Flutterwave was established for.
“What we are all about at Flutterwave is making life easy and that is why we have provided the easiest and most reliable payments solutions for businesses anywhere in the world. If getting free access to sports, which represents our passion as Africans and fosters our unity is what makes life easy, we will surely be standing tall”.
The Co-Founder of Afrosport TV, Mr. Andy Howes said “Flutterwave is seeking to be an enabler at the heart of African commerce and community life, and their support as a Broadcast Sponsor is further evidence of the genuineness of their commitment. Sponsorship is the life-blood of FTA TV, and it is only by the support of companies such as Flutterwave that millions of fans are able to participate in the enjoyment of an event like the African Nations Cup through their TV sets”.
