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Popular Tech Startups in Nigeria

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Digital Start Ups - Investors King

As the world improves, there is an increasing need for companies that can use technology to proffer solutions to normal life problems. They are known as tech startups. 

It is a very common saying that the world is becoming a global village, due to the advent of technology and the improvements and inventions which are being made every day. Technology is fast becoming a key component of every sphere of life, including health, religion, finance, etc.

The need to keep up with technological advancements around the world has seen various countries establish companies that make strong use of technology to provide normal everyday solutions. The world has started to see startups that provide banking options without having to leave the comfort of one’s home, as well as others that link people up with medical professionals from their mobile phones or laptops.

Nigeria may be argued by some to be technologically behind some of its international counterparts, but that has not stopped various technology startup companies from erupting all around the country (by citizens of the country), providing different services to customers.

Some of the tech startups in Nigeria – the popular and unpopular – that exist in Nigeria will be examined in this article.

CowryWise

CowryWise is a financial technology (called FinTech) company that digitizes the management of investments for Africans and also allows secure access to investment and savings products. It automates the process of saving and investing money, as users can sign up for an investment plan and have a specified amount of money saved from their savings account to their CowryWise account every month. It also boasts of double the interest offered by any bank.

The company was founded in 2017 by Edward Popoola and Razaq Ahmed. In June 2018, the company received seed funding from Microtraction (an investment institute based in Lagos, Nigeria) and was accepted into the Y Combinator Summer 2018 Batch July 2018. In December of the same year, Kairos – an early stage investment fund in the United States of America – listed CowryWise as one of the 50 World-Changing Startups to watch. In June 2021, the startup received a license to operate as a Fund/Portfolio Manager from Nigeria’s Securities and Exchange Commission.

Flutterwave

Flutterwave is a payment technology and infrastructure company. It enables global digital payments processing for sellers, placing its primary focus on African markets. The company provides an API (Application Program Interface) that enables merchants to process card and mobile transactions. The company provides the technology, services and infrastructure needed to build custom payments and enable smooth transactions. It has facilitated more than $8 billion in transactions since its inception in 2016.

The company was founded by Iyinoluwa Aboyeji and Olugbenga Ayoola back in 2016. The company was inspired by the payment challenges that Aboyeji faced in payments at Andela, a talent accelerator company of which he was a co-founder. The company then brought in experts from both the technology and banking sectors, for proper operation.

Helium Health

Helium Health was formerly known as OneMedical, and is a private healthcare technology company that provides software as a service for medical practices across Africa. The company provides a range of products and services for electronic health record (EHR) management, medical practice management software, medical billing services and software which help medical personnel interact with their patients. As at December 2018, the company had reported over 5,000 medical professionals and over 500,000 patients using its technology in West Africa.

The company was founded by Adegoke Olubusi, Dimeji Sofowora and Tito Ovia in 2016. It started with the development of its minimum viable product as well as market research before it went on to launch its first hospital in 2016. The company was given the Etisalat Prize for Innovation in 2016, and was recognized by the Nigerian Presidency on the Aso Villa Demo Day, after which it received a World Bank GEM grant. It was also nominated for the Future Africa Awards Prize for Technology in 2018.

Paystack

The company is another payment processing Startup Company. It makes payment faster and easier for both companies and individuals that make use of the platform. It gives room for its customers to accept payments through credit card, debit card, USSD, money transfer and mobile money. It has its custom Application Program Interface (API) that allows businesses to design their own payment portals. Businesses that use the API also have a dashboard where they can obtain reports and analyze customer data.

The company was founded by Nigerian software developers Shola Akinlade and Ezra Olubi in 2015, with its headquarters in Lagos, Nigeria. In 2016, the company raised over $1 million of seed funding from Tencent, Singularity Investments, SPARK.ng, Olumide Soyombo, and other investors. In October 2020, the company was acquired by American payment company Stripe in a deal that was reported to be worth over $200 million, in a bid to extend Stripe’s services into Africa. Prior to its acquisition by Stripe, Paystack was said to be used by more than 60,000 businesses in Nigeria and Ghana for the collection of online payments.

LifeBank

LifeBank is a medical technology startup that looks to address the issue of blood shortage across Nigeria. The startup has an app that connects with hospitals and clinics. The startup supplies blood from the blood banks, alongside other medical supplies like oxygen, drugs and medicines to people who are in need of medical care. To date, LifeBank has worked with well over 600 hospitals, delivering 28,000 important medical supplies and helping to save over 10,400.

The company was established by Temie Giwa-Tubosun back in 2016. In July 2015, Giwa-Tubosun founded an NGO known as the “One Percent Project” which sought to increase voluntary blood donation across the country. As at December 2015, it had transformed to LifeBank which is a more commercial endeavor. It delivers an average of 300 imperial pints of blood to over 170 hospitals across Lagos in a month.

PiggyVest

PiggyVest is another fintech startup that allows individuals to save and invest money easily. It gives room for debit cardholders to automate the saving process. Users will choose a plan, and a little amount of money is automatically saved monthly, weekly or even daily. The users will be able to withdraw this money only on a fixed date. The platform has been useful to over one million people in achieving their saving goals.

PiggyVest was created by Ayo Akinola, Joshua Chibueze, Nonso Eagle, Odunayo Eweniyi and Somto Ifezue in 2016. However, it was initially known as “Piggybank.ng” as a savings-only platform. The savings-only service continued for 3 years, until April 2019 when the company rebranded to PiggyVest and started offering investment opportunities alongside the savings service.

Opay

OPay is an Africa-focused financial startup company that builds products that make payments and also focus in transport, grocery and food delivery, etc. Although the company has millions of users, it boasts about having the lowest fees across the entire African continent.

Opay was founded by Yahui Zhou back in 2018, and has an address in Ikeja, Lagos, Nigeria.

Hotels

Hotels.ng is an online travel booking agency in Nigeria that specializes in hotel bookings. Customers can use it to book hotels online, make payments, view reviews and also write recommendations. The company’s aim is to ensure that every Nigerian enjoys a comfortable hotel experience and has to date partnered up with over 7,000 hotels from about 320 hotels in the country. It was founded by Mark Essien, a Nigerian from Akwa Ibom state in 2012 but launched in 2013.

Paga

Paga is another startup that was created to make money transfer easier through a safe platform. It is a mobile app that provides digital money transfer services to over 16 million customers and almost 17,000 agents. The company functions in a similar space to Square (which has recently become Block) and Paypal, as they try to eliminate the use of cash for transactions and access to other financial services. It was founded by Tayo Oviosu early in 2009.

Slatecube

The company provides a cloud-based solution for e-learning as well as workforce development. They have a SaaS platform that makes use of the power of Artificial Intelligence. They offer learning solutions to businesses, government organizations, and recruiters to close the gap between education and skills. Schools can also use it for lectures and to conduct examinations. It was founded by Chris Kwekowe and Emerald Kwekowe back in 2018.

Thrive Agric

It is an agri-tech startup that seeks to improve food security across the African continent by empowering local farmers. The startup has established a crowdfunding platform, where local farmers are listed. Subscribers can fund these farmers, and then get live updates of what is happening on the farm when harvest is due while also receiving profits. The company was founded by Uka Eje in 2016.

Vbank

It is a completely digital bank that provides a wide range of financial products to people across all sectors. On the app, you can set up and track your budgets, order your debit cards, access USSD banking service and pay bills. The app also offers free account maintenance, quick and safe transfers, withdrawals, and monthly interest on savings. The company was founded in 2019.

Sparkle

It is a lifestyle and finance app; a digital ecosystem that provides financial, lifestyle and business support services to Nigerians all over the world. The company has been licensed by the Central Bank of Nigeria, and its application has over 100,000 downloads on the Play Store.

Startups

Nigerian Autotech Startup, Fixit45, Secures $1.9 Million for East Africa Expansion

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Fixit45

Nigerian autotech startup Fixit45 has successfully secured $1.9 million in equity and working capital to fuel its ambitious expansion plans into East Africa.

The funding round, spearheaded by Launch Africa Ventures, witnessed significant participation from notable investors, including Soumobroto Ganguly and Dave Delucia, alongside a diverse group of angel investors.

In a press release issued on Wednesday, Fixit45 underscored the significance of this capital infusion as a substantial stride towards broadening its footprint and influence within Africa’s thriving automotive aftermarket industry.

The company revealed that these funds have been earmarked to fuel its strategic expansion initiatives, with a particular emphasis on fortifying its automotive repair business.

Fixit45 also shared its unwavering commitment to enhancing its spare parts distribution capabilities through its online-to-offline platform, xparts.africa. With a keen eye on the East African market, Fixit45 has set its sights on Kenya and Uganda.

Co-founded by visionaries Chioma Ahueze-Okochukwu, Goodluck Ikporo, and Pankaj Bohhra, Fixit45 offers a unique platform that empowers car owners to seamlessly connect and engage with a vast network of aftermarket stakeholders.

This extensive network encompasses automobile service providers, specialized technical teams, spare parts suppliers, and end-consumers.

Pankaj Bohhra, one of the co-founders of Fixit45, expressed his enthusiasm, stating, “This funding represents a pivotal moment for Fixit45. We are profoundly grateful to our investors for their faith in our vision and our unwavering commitment to revolutionizing the African automotive aftermarket sector. With this capital infusion, we are well-positioned to advance towards our expansion objectives.”

Fixit45’s strategic move into East Africa holds the promise of ushering in transformative developments in the automotive industry across the region.

As the company intensifies its efforts, the future of automotive repair and spare parts distribution in East Africa appears poised for a remarkable evolution. Stay tuned for more exciting updates as Fixit45 continues to make waves in the autotech sector.

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Payday’s $3 Million Seed Round: From Hope to Headaches

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PAYDAY-Africa-Investors King

Six months after securing $3 million in a seed round led by Moniepoint, Nigerian fintech startup Payday finds itself embroiled in controversy and uncertain about its future.

Founder and CEO, Favour Ori, confirmed that the company is actively engaged in discussions with potential buyers.

In March, reports surfaced that Moniepoint was in talks to acquire Payday, with an expected deal closure within three months. However, the deal fell through, reportedly due to Moniepoint’s board’s lack of enthusiasm. Despite this setback, negotiations to sell the company continue.

Payday faced a wave of negative publicity in August after suspending access to customer accounts following fraudulent activities that resulted in customer losses. The company was accused of misappropriating customer funds before acknowledging the account restrictions.

Internal issues further marred the company’s reputation, especially after Payday implemented contentious salary reductions for some Nigerian staff in July and failed to issue promised stock options to affected employees.

This led to dissatisfaction and several employee departures.

Payday’s COO, Ogechi Obike, also departed, citing goal misalignment and clashes with Favour Ori.

Accusations arose that Favour marginalized Obike in crucial meetings and decision-making processes.

Favour Ori’s management style came under scrutiny, with allegations of impulsiveness and a lack of transparency.

Employees claimed that he hired top talent but stifled their input, resulting in customer disruptions, including difficulties creating virtual cards and accessing accounts.

Amid these controversies, Favour Ori has reduced his involvement in the company, focusing on external work with GitHub while the co-founder, Elijah Kingson, is employed at Revolut.

Payday’s future remains uncertain, with the potential sale of the company and the need to regain customer trust and employee satisfaction hanging in the balance.

The company faces the challenge of restoring its reputation and stability while navigating a tumultuous period in its young history.

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Nigerian-American Nurse Turned Millionaire Entrepreneur: The Inspiring Journey of Courtney Adeleye

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Courtney Adeleye

In the world of entrepreneurship, there are tales of rags to riches, and then there’s the remarkable journey of Courtney Adeleye, a Nigerian-American nurse who transformed herself into a millionaire entrepreneur. Her story is one of determination, innovation, and a relentless belief in herself.

From Nursing Scrubs to Business Suits

Rewind to 2013, and you’d find Courtney Adeleye in the role of a dedicated registered nurse, tirelessly caring for patients. But she had a different passion simmering beneath the surface. Courtney was on a quest to find the perfect product for treating natural hair, and her search proved to be a turning point in her life.

“I realized there were not many brands that used natural ingredients and specialized in healthy hair growth at the same time,” Adeleye recalls. Undeterred by the lack of suitable options in the market, she took matters into her own hands. Armed with a vision and just $500 to her name, she began mixing her own hair care products at home, infusing them with vitamins, nutrients, and healthy ingredients.

From YouTube to Entrepreneurship

Courtney’s journey took an unexpected turn when she decided to document her homemade hair care routine on YouTube. What started as a personal project soon attracted a devoted following of individuals eager to discover her secret for beautiful, natural hair. Not only did they seek knowledge, but they also wanted to purchase her products directly.

This grassroots movement led to the birth of “The Mane Choice,” Courtney Adeleye’s hair care solution for healthy locks. Her formulas were distinct, boasting ingredients that were free from mineral oil, petrolatum, parabens, sulfates, and formaldehyde, setting her brand apart in a crowded market.

Million-Dollar Success

The Mane Choice quickly gained momentum, and within the first three years of business, Adeleye sold a staggering $10 million worth of products from her own home. But she was far from finished. In just two more years, she had partnered with over 60,000 retailers across the United States, achieving the remarkable milestone of $100 million in sales and even launching an IPO in 2019.

However, Courtney Adeleye’s entrepreneurial spirit knew no bounds. In a testament to her commitment to health and wellness, she launched Olbali, a health-focused direct-selling company. Under this umbrella, she housed her private brands, including The Mane Choice, Cool Coffee Clique, Foolproof Body, and more, expanding her entrepreneurial empire even further.

Breaking Stereotypes and Inspiring Diversity

Courtney Adeleye’s journey hasn’t been without its challenges. Like many Black entrepreneurs, she faced the limiting perception that her products were exclusively for Black women, despite her extensive and diverse marketing efforts. This stereotype is a pervasive issue, as highlighted by research from McKinsey & Company.

Adeleye’s response to this challenge is simple yet profound: “My goal has always been to be diverse and inclusive.” She strives to be intentional about displaying diversity across her brands, aiming to realize her business’s full growth potential on a mass scale.

10 Secrets to Success

Courtney Adeleye has distilled her entrepreneurial wisdom into 10 key guidelines for those ready to take their businesses to new heights:

  1. Be authentic.
  2. Don’t meet your customer expectations…exceed them.
  3. If you don’t think you have a great product, try again before releasing it.
  4. Informal content can be more powerful than formal content.
  5. Be a walking billboard for your brand.
  6. Engage with your customers on all platforms.
  7. Show up consistently on social media.
  8. Bring your brand to life through grassroots events and activations.
  9. Invest more in your customers and micro-influencers versus macro-influencers.
  10. Fix the brand before you start spending money on marketing. Great branding can exceed great marketing.

Belief in Oneself

Throughout her remarkable journey, Courtney Adeleye holds one piece of advice above all others: “You have to believe in yourself before anyone else will.” Her unwavering self-belief has been the driving force behind her accomplishments, proving that with determination, innovation, and an unshakeable belief in one’s abilities, even the loftiest dreams can become reality.

As we celebrate the accomplishments of entrepreneurs during National Black Business Month, Courtney Adeleye’s story serves as an inspiring reminder that success knows no boundaries when passion, hard work, and self-belief lead the way.

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