Just six months after celebrating a one million customer base, Nigeria’s leading Neobank, Kuda Microfinance Bank announced it has attained a 2 million customer milestone, even with the numerous reports that customers between 18 and 30 years of age are moving their savings to other banks because of Kuda Bank’s adherence to CBN’s cryptocurrency policy.
Founded by Babs Ogundeyi, Co-Founder & CEO, and Musty Mustapha, Co-Founder & CTO, Kuda has been on a consistent growth trajectory since 2020. Largely due to its aggressive marketing and improved overall offerings.
Speaking on the milestone, Bradley Want, Head of Growth & Analytics at Kuda said: “Nigerians seem to be more open to skipping the queues and the hassles that come with being at a physical bank. Everyone knows that it can be quite uncomfortable. We’re taking advantage of this positive change in perception by being where people are all the time and offering them the value they can’t ignore.”
He added that the digital-led bank was also recently in the news for winning the coveted ‘Neobank of the Year’ award at the 2021 BusinessDay BAFI (Banking and Financial Institutions) Awards.
According to him “Kuda picked up that prize just weeks after winning the ‘In-House Legal Team of the Year’ award at the 2021 ESQ Nigerian Legal Awards. The bank’s Head of Legal, Dolapo Akinola, also received an individual ‘40 Under 40’ honour at the same event.
On the back of these successes, Kuda has rolled out its independent Visa debit cards, both physical and virtual, with free delivery nationwide.”
