Hollandia Lactose Free Milk Raises Awareness on Lactose Intolerance
Since its introduction into the Nigerian market, Hollandia Lactose Free Milk has been at the forefront of educating consumers on the challenges of lactose sensitivity, striking at the heart of the leading cause of dairy wariness – Lactose Intolerance.
With the aim of creating a community of consumers making conscious decisions on lactose sensitivity, Hollandia Lactose Free Milk is driving conversations across multiple engagement platforms in a creative, simple and relatable manner, delivering key messages of a wholesome healthy experience.
The brand is creating awareness with advertisement on Out of Home platforms, as well as activities in the digital space educating consumers on the challenges of lactose intolerance, the benefits of milk and proffering solutions.
Only recently, the issue of Lactose Intolerance was one of the focal points of discussion during the Hollandia Dairy Day Conference in May.
A nutrition consultant and Speaker at the conference, Mrs. Amaka Nwaora stated that lactose intolerance is an impaired ability to digest lactose, a sugar found in milk and other dairy products.
She noted that while lactose intolerance is not dangerous, its symptoms like abdominal pain, bloating, flatulence, nausea, and diarrhea can be distressing.
Nwaora encouraged lactose sensitive consumers not to avoid milk because of its numerous health benefits but to explore lactose free milk like Hollandia Lactose Free Milk to eliminate this discomfort.
CHI Limited Marketing Director, Mrs. Toyin Nnodi, stated that the brand will continue to explore platforms to create awareness on lactose sensitivity and engage consumers with interest to take action.
“With a high number of lactose sensitive consumers, it is unusual that there are so few lactose free milk products to choose from, further highlighting the importance of Hollandia’s offering.Hollandia Lactose Free Milk, the only Ready-to-Drink (RTD) lactose free milk in Nigeria, is a 100% lactose free easy-to-digest milk which contains Calcium and essential Vitamin D for strong bones and teeth development.
“It is also a rich source of Vitamin A, B-Vitamins, Vitamin E, and Protein, which support a healthier immune system. Hollandia Lactose Free Milk is a great tasting milk that is ideal for direct consumption, or use with beverages and milk-complementary meals.Many people avoid dairy because of lactose intolerance concerns. Our message is simple, Hollandia Lactose Free Milk offers a wholesome healthy experience without discomfort. You can safely choose Hollandia Lactose Free Milk and still enjoy all the taste and nutritious goodness of milk to meet your body’s need, ”she stated.
Kate Henshaw Becomes Brand Influencer for Technogym Nigeria
Award winning Nigerian actress and fitness enthusiast, Kate Henshaw recently became the brand influencer for Technogym Nigeria.
Kate broke the news to her more than 2.9M million Instagram followers on March 8, 2023.
As a brand influencer, Kate will help drive more knowledge about Technogym, the world leader in premium fitness and wellness equipment.
Kate will also help sensitize Nigerians on the need to live a healthier lifestyle.
Kate will join Ekemini Ekerette, AKA ‘Kemen’, who is the brand ambassador of Technogym Nigeria and the first international master trainer in Nigeria to drive Technogym’s message ‘Let’s Move for a better World’.
Announcing the partnership, Kate said ‘’Say hello to my new family BlackPelicanLimited and look forward to me continuing to advocate for good health & wellness using their equipment, which is top notch and of the highest quality. Fasten your seat belts because it’s going to be an invigorating ride’’.
Black Pelican Limited is the sole distributor of Technogym products and services in Nigeria.
Multichoice Partners Comcast NBC Universal, Sky, to Create Quality Streaming Service in Africa
South Africa-based pay TV multichoice has partnered with Comcast NBC Universal and Sky to create top-notch content and technology for streaming customers across multichoice markets.
These companies will form a new Showmax group, powered by Peacock’s leading globally scaled technology, which will see Multichoice own 70 percent and NBC own 30 percent. It will build on Showmax’s success to date and aim to create a leading streaming service in Africa.
The partnership will bring about a combination of MultiChoice’s eccentric local content with a unique pipeline of award-winning and critically acclaimed international content licensed from NBCUniversal and Sky, third-party content from HBO, Warner Brothers International, Sony, and others, as well as live English Premier League (EPL) football.
Speaking on Multichoice’s partnership with other streaming services, Chief Executive Officer of Multichoice Calvo Mawela said,
“We launched Showmax as the first African streaming service in 2015 and are extremely proud of its success to date. This agreement represents a great opportunity for our Showmax team to scale even greater heights by working with a leading global player in Comcast and its subsidiaries.
“The new business venture deepens an already strong relationship and builds on the Sky Glass technology partnership that we announced in September last year. We believe we are extremely well positioned to create a winning platform going forward.”
Also, the CEO of Sky, a British media and telecommunications conglomerate, believes that the company’s partnership with Multichoice and other streaming services will help to innovate Showmax streaming service, offering consumers diverse quality content.
Showmax streaming service offers consumers a wide variety of award-winning TV shows, kids’ shows, movies, documentaries, Showmax Originals, sports, and more. Users can watch as much as they want, whenever they want without a single advert.
Investors King understands that the partnership of Multichoice, Sky, and Comcast NBC Universal, will deepen content on the platform, offering subscribers access to an extensive premium content portfolio, bringing African audiences the best of local and international programs.
Mercedes Benz Unveils 2024 E-Class Interior with Built-In TikTok and Zoom Apps
German luxury and commercial vehicle brand Mercedes Benz recently revealed the interior of its 2024 E-class, which boasts an array of exciting features such as built-in apps like TikTok, Zoom, Angry Birds, and more.
The latest version of the brand’s best-selling model comes equipped with software that allows for the installation of these apps without an in-car intermediary such as Android Auto or Apple CarPlay. Instead, more apps can be installed directly into the vehicle through over-the-air software updates.
To facilitate third-party app integration into the infotainment system, Mercedes developed a new software architecture and introduced a new app store, accessible via the Mercedes me app.
The 2024 model will also feature an updated version of the MBUX infotainment system, which serves as a precursor to Mercedes’s custom-built operating system, the MB. OS, slated for launch in the automaker’s next-generation vehicles, expected to debut in late 2024.
A web browser will also be available for download. While some car models, including Tesla’s and some other Mercedes models, already have built-in web browsers, this one will be accessible to the front passenger and available as an optional feature with a dedicated touchscreen.
According to Mercedes CEO Ola Källenius, the choice of different apps was based on a survey conducted across various regions to determine which app was most commonly used. For example, the installation of TikTok was targeted for the Asian market.
Investors King understands that one of the major upgrades in the 2024 E-Class is the Super Screen, which combines the standard central touchscreen with a second display in front of the passenger. However, unlike the EQS’s Hyper screen, the digital gauge cluster remains a standalone display.
It is worth noting that the new E-Class will be one of Mercedes’ last gas-powered cars, as the brand is poised to transition to an all-electric vehicle lineup by 2030.
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