Positioned as a torchbearer for inclusive digitization, Africa’s leading payment cards & token business, Verve has thrown its support behind the Federal Government’s efforts to create a robust digitization framework for comprehensive identity management for Nigerians.
The Nigerian government ramped up its digital identity management campaign to ensure a proper and foolproof identification system, as obtained in most countries across the globe.
In 2019, the Federal Government of Nigeria, through the National Identity Management Commission (NIMC) joined the coalition calling for the recognition of September 16 as International Identity Day to further consolidate its target of a comprehensive digital identity management system.
Verve, on its part as a leading card & digital payment scheme in Africa and a champion of digitized identity management solutions, has lent its support to this national undertaking of strategic importance.
According to the NIMC, the digital identity ecosystem includes players in both the private and public sectors to improve the commission’s reach across the nation. Players in the sectors include qualified private vendors who will provide data collection services and issue National Identification Number (NIN) under the National Identity Management System (NIMS) programme.
The commission seeks to enroll all Nigerians and legal residents in a centralized identity database, with the aim of creating an authentication channel that would foster seamless and safe local and foreign transactions.
Verve, as a provider of safe and seamless payment solutions, through its technology framework possesses the expertise and capacity to provide contemporary digitized identification solutions. This positions Verve as a suitable partner in the ongoing public identity digitization drive, providing structures that will advance the goals of the NIMC.
Marking this year’s National Identity Day at the Presidential Villa in Abuja, the Divisional Chief Executive Officer (DCEO) for Payment Cards and Digital Tokens, Interswitch Group, Vincent Ogbunude, restated the firm’s commitment towards supporting a digital ecosystem in tandem with the aims of the Federal Ministry of Communication and Digital Economy.
Ogbunude said, “Verve is proud to be supporting the federal government on this project. This partnership underpins our commitment and investment to grow the digital identity management system in Nigeria. At Interswitch we understand the critical place for identity, indeed we believe that a person’s identity is a fundamental human right that should not be trifled with.”
Emphasizing the importance of having an identity management database for Nigeria, Africa’s most populous country and the 7th most populous nation in the world, the Minister of Communication and Digital Economy, Isa Pantami, said that a comprehensive identity database was important in identifying the total number of residents in the country.
He also noted that a digitized identity management system would aid the government in crafting a proper national budget to better cater to the needs of Nigerians.
The minister pointed out that the digital national identification exercise would serve as a convenient substitute for frequent census exercises, “if the database is updated”.
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Fintech Company, Grey, Unveils New Look to Support its Global Expansion Strategy
Grey, a leading cross-border fintech company, has embarked on a significant global brand rebranding initiative, revealing a fresh logo and website design.
This strategic move aligns with the company’s dynamic plans to expand its footprint in the global market.
The company’s transformation was unveiled on its social media platforms on Monday, November 27, 2023. Grey aims to leverage this fresh identity to reach a broader audience and solidify its international presence. The updated brand assets visually represent Grey’s commitment to innovation, excellence, and global connectivity.
The rebranding initiative follows closely on the heels of Grey celebrating a milestone achievement of surpassing 500,000 users. The company’s rapid growth and expanding user base have spurred this bold step towards rebranding, symbolizing success and underlining its dedication to remaining at the forefront of global fintech innovation. Furthermore, the previous logo was not usable in some foreign markets due to trademark conflicts with another company.
Idee Obong, The CEO and founder of Grey, shared insights into the rationale behind the rebranding, stating, “As we chart our course toward serving a global audience, we recognized the need for trademarks and related processes. We identified similarities with existing marks during this evaluation, prompting a deliberate rebrand. The new logo and website signify our forward trajectory, emphasizing global connectivity and our commitment to creating a more interconnected world. Our focus remains on being people-centric and cultivating a lasting community.”
Grey’s brand evolution is occurring at a crucial juncture for the fintech industry, which is positioned for significant opportunities despite recent economic uncertainties. The fintech sector has faced challenges in the past year; notwithstanding, Grey has rapidly scaled, adeptly responding to the heightened demand for its services.
The company has also established key partnerships across both B2B and B2C sectors across Africa over the past months, solidifying its reputation as a trusted and reliable cross-border payments company.
Femi Aghedo, Co-founder of Grey, emphasized the strategic timing of the brand evolution, stating, “The timing simply felt right to evolve our brand. Our growth and evolution as a business needed to be reflected tangibly. We are dedicated to ongoing innovation, adapting our services to meet the dynamic needs of our customers. Our core mission is to provide seamless and secure cross-border payment solutions, empowering businesses and individuals in the global economy. We eagerly anticipate the future of fintech and the opportunities it presents for us to impact the industry positively.”
Furthermore, customers can expect a more innovative and interconnected user experience when engaging on their platforms. As Grey ventures into this exciting new chapter, the team remains committed to providing cutting-edge and secure cross-border payment solutions, fostering global connectivity, and contributing to the evolving landscape of the fintech industry.
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