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Five Reasons to Use Instagram Reels Ads to Grow Reach and Reel in Engagement

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If you want to learn how to increase your reach and engagement with your Instagram content, this article will show you why and how you can use Reels to do just that.

Reels are perfect for sharing fun, interactive, and engaging short-form videos that allow you to reach greater audiences. Using our sophisticated editing and video processing tools for AR-filters and effects like green screen opens up an unlimited limitless number of possibilities. Brands and content creators can now leverage the power of Reels through the use of Reels Ads.

With the introduction of the Reels Ads, you can showcase what makes your business different by producing Reels for the products or services your business offers. To get you started, here are five reasons why you should use Instagram Reels Ads to grow your reach and reel in your engagement.

  • Promote your products & services

Odds are, there are a ton of brands out there doing what you do.  Using Instagram Reels Ads, SMBs and content creators can promote product videos, highlight services and amplify special offers in engaging ways. Whether your product is complicated and needs a thorough explanation, or you want to show off cool features, Reels Ads are a fun way to show off what makes your product great.  This also allows customers to be more inclined to purchase from you instead of your competitors. You can offer a fresh perspective here and position yourself to be in front of a much wider (and new) audience, generating tons of additional exposure with every Reels ads you promote.

  • Share your content with a new and diverse audience

With the wide adoption of Instagram Reels, users can now reach a wider and more diverse audience. The Reels ads algorithm is intuitive and powerful, ensuring businesses and creatives can benefit by leveraging the new ads feature on Reels to reach more people. This means that whether you have a large-sized audience or not, your Reels can be discovered by the wider community – purely based on engagement. It is a golden opportunity for brands and content creators to grow their audience and get more followers. Instagram Reels is a huge opportunity for brands and businesses looking to drive awareness and sales from the platform.

  •   Create unique content using interesting features

With Reels, you can boost your engagement rates to an all-time high by experimenting with cool video features and editing tools like sound effects augmented reality, timer and alignment to create seamless clips. You can also overlay music, speed things up or slow them down, add special effects, and more.  Users who like your ads will be able to engage with the ads through likes, comments, and shares.

  • Showcase your brand’s personality

People want to get to know the person (or the people) behind the business. Instagram Reels Ads provides a simple and effective way to humanize brands and express brand personality in a fun way. By using Instagram Reels ads, SMBs and content creators can successfully craft an authentic tone of voice that resonates with their target audience. Some effective ways to showcase brand personality to Reels watchers are by latching onto trends and “rewarding” viewers with discounts and exclusive opportunities. In addition, Reels ads are perfect for sharing corporate videos and/or “behind the scenes” content, whilst taking the time to introduce the work environment and business collaborators.

  • Access Reels through multiple points.

The visibility on the Reels for the Instagram audience is highly beneficial for brands, businesses and creatives alike. The potential to get discovered on Reels ads is high, as Instagram users can assess reels from four different entry points:

(a) Reels in Stories

(b) A dedicated Reels Explore Tab

(c) Reels in Explore

(d) Reels In-Feed Unit.

Reels Ads can be used by big brands, small brands and content creators who are interested in growing reach and reeling in engagement. They offer fresh perspectives and breathe new life into your Instagram account to help you build your following. However, make sure you aim to use reels ads strategically and with purpose before you get started.

Get started with creating Reels Ads on Instagram and have fun creating Reels Ads that incorporate catchy tunes, while sharing your brand story.

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EFCC Chairman, Bawa Slumps in Abuja

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The Chairman of Economic and Financial Crimes Commission, Abdulrasheed Bawa, broke down while presenting his brief address and was rushed out of the banquet hall at the presidential villa on Thursday.

Bawa was offering his goodwill message at the National Identity Day celebration when he suddenly stopped speaking and asked to be excused.

“Please, excuse me, I can’t continue,” he said then walked off the stage before slumping on his chair and was eventually taken out.

Earlier, he mentioned that the EFCC was grieving the loss of a colleague.

He broke down while talking about a man the commission arrested in Ibadan, Oyo State, with 116 SIM cards.

The Minister of Communications and Digital Economy, Dr Isa Pantami, and other senior officials at the event accompanied the EFCC boss as he was taken out of the hall.

The Master of Ceremonies later announced that Bawa’s condition was stable.

“I am happy to announce to you that the EFCC Chairman is now stable,” he said.

The minister, during his speech, also said that Bawa was stable but should be put in prayers.

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Osinbajo to Represent Nigeria at ECOWAS Meeting in Accra Concerning Situation in Guinea

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President Muhammadu Buhari would be represented by his deputy, Vice President Yemi Osinbajo, SAN, at the 2nd Extraordinary Summit of the ECOWAS Authority of Heads of State and Government on the political situation in the Republic of Guinea today.

Prof. Osinbajo had participated last week at the previous ECOWAS Extraordinary Summit on the political situation in Guinea and Mali. That meeting was held virtually on the 8th of September.

The Authority decided then that Guinea be immediately suspended from all ECOWAS governing bodies and statutory meetings. ECOWAS leaders had also called for the immediate and unconditional release of President Alpha Conde and other arrested persons; demanded the immediate return of Guinea to constitutional order; and decided to immediately dispatch a high-level ECOWAS mission to Guinea to assess the situation.

The physical meeting taking place today will review the situation in Guinea in light of the report of the ECOWAS high-level mission to Conakry.

The Vice President, who leaves Abuja this morning, would be accompanied by the Foreign Affairs Minister of State, Ambassador Zubairu Dada, and is expected back in Abuja later today.

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Senate Passes Bills To Establish Two Federal Universities in Ekiti, Nasarawa states

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The Senate on Tuesday passed two bills seeking to establish two federal universities in Ekiti and Nasarawa States.

The bills are the Federal University of Health and Medical Sciences Iyin, Ekiti State (Establishment) Bill, 2021, and Federal University Lafia Teaching Hospital (Establishment) Bill, 2021.

Both bills are sponsored by Senators Opeyemi Bamidele (APC, Ekiti Central), and Tanko Al-Makura (APC, Nasarawa South).

The passage of both bills followed the presentation and consideration of two separate reports by the Committee on Health (Secondary and Tertiary).

Chairman of the Committee, Senator Yahaya Oloriegbe (APC, Kwara Central), in his presentation, said the bill to establish the Federal University of Lafia Teaching Hospital was “necessitated as a result of the precarious health conditions faced by the resident.”

According to him, the bill to establish the Federal University of Health and Medical Sciences Iyin, Ekiti State, seeks to promote and emphasize teaching, research and extension of knowledge in the field of medicine and environmental sciences.

In a related development, the Senate on Wednesday passed a third bill to amend the University Teaching Hospitals (Reconstitution of Boards) Act.

The bill’s passage by the upper chamber followed consideration of a report by the Committee on Health (Secondary and Tertiary).

Senator Oloriegbe in his presentation explained that the amendment bill seeks to amend the First Schedule to the Principal Act to include the University Teaching Hospital, Lafia and Modibbo Adama University Teaching Hospital.

In a related development, a bill seeking to establish the Federal College of Education, Kaiama, Kwara State, scaled second reading during plenary.

The bill was sponsored by Senator Sadiq Suleiman Umar (APC, Kwara North).

The Senate President, Ahmad Lawan, after the bill was considered, referred it to the Committee on Tertiary Institutions and TETFUND.

The Committee which is chaired by Senator Ahmad Baba Kaita was given four weeks to report back to the upper chamber.

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