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Five Reasons to Use Instagram Reels Ads to Grow Reach and Reel in Engagement

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Instagram Reels- Investors King

If you want to learn how to increase your reach and engagement with your Instagram content, this article will show you why and how you can use Reels to do just that.

Reels are perfect for sharing fun, interactive, and engaging short-form videos that allow you to reach greater audiences. Using our sophisticated editing and video processing tools for AR-filters and effects like green screen opens up an unlimited limitless number of possibilities. Brands and content creators can now leverage the power of Reels through the use of Reels Ads.

With the introduction of the Reels Ads, you can showcase what makes your business different by producing Reels for the products or services your business offers. To get you started, here are five reasons why you should use Instagram Reels Ads to grow your reach and reel in your engagement.

  • Promote your products & services

Odds are, there are a ton of brands out there doing what you do.  Using Instagram Reels Ads, SMBs and content creators can promote product videos, highlight services and amplify special offers in engaging ways. Whether your product is complicated and needs a thorough explanation, or you want to show off cool features, Reels Ads are a fun way to show off what makes your product great.  This also allows customers to be more inclined to purchase from you instead of your competitors. You can offer a fresh perspective here and position yourself to be in front of a much wider (and new) audience, generating tons of additional exposure with every Reels ads you promote.

  • Share your content with a new and diverse audience

With the wide adoption of Instagram Reels, users can now reach a wider and more diverse audience. The Reels ads algorithm is intuitive and powerful, ensuring businesses and creatives can benefit by leveraging the new ads feature on Reels to reach more people. This means that whether you have a large-sized audience or not, your Reels can be discovered by the wider community – purely based on engagement. It is a golden opportunity for brands and content creators to grow their audience and get more followers. Instagram Reels is a huge opportunity for brands and businesses looking to drive awareness and sales from the platform.

  •   Create unique content using interesting features

With Reels, you can boost your engagement rates to an all-time high by experimenting with cool video features and editing tools like sound effects augmented reality, timer and alignment to create seamless clips. You can also overlay music, speed things up or slow them down, add special effects, and more.  Users who like your ads will be able to engage with the ads through likes, comments, and shares.

  • Showcase your brand’s personality

People want to get to know the person (or the people) behind the business. Instagram Reels Ads provides a simple and effective way to humanize brands and express brand personality in a fun way. By using Instagram Reels ads, SMBs and content creators can successfully craft an authentic tone of voice that resonates with their target audience. Some effective ways to showcase brand personality to Reels watchers are by latching onto trends and “rewarding” viewers with discounts and exclusive opportunities. In addition, Reels ads are perfect for sharing corporate videos and/or “behind the scenes” content, whilst taking the time to introduce the work environment and business collaborators.

  • Access Reels through multiple points.

The visibility on the Reels for the Instagram audience is highly beneficial for brands, businesses and creatives alike. The potential to get discovered on Reels ads is high, as Instagram users can assess reels from four different entry points:

(a) Reels in Stories

(b) A dedicated Reels Explore Tab

(c) Reels in Explore

(d) Reels In-Feed Unit.

Reels Ads can be used by big brands, small brands and content creators who are interested in growing reach and reeling in engagement. They offer fresh perspectives and breathe new life into your Instagram account to help you build your following. However, make sure you aim to use reels ads strategically and with purpose before you get started.

Get started with creating Reels Ads on Instagram and have fun creating Reels Ads that incorporate catchy tunes, while sharing your brand story.

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Travel

Paystack and Africa World Airlines Team Up to Enhance Passenger Experience

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Paystack - Investors King

Paystack, a leading financial technology company specializing in payment processing services, has announced a strategic partnership with Africa World Airlines (AWA), a prominent regional carrier operating in West Africa.

This collaboration unveiled through a joint statement by Jonathan Appiah, the Head of Commercial at Africa World Airlines, and Shola Akinlade, the Co-founder and CEO of Paystack, heralds a new era of convenience and efficiency for air travelers within the region.

The partnership aims to streamline the flight booking and payment process, offering passengers an array of seamless payment options tailored to their preferences.

With the integration of Paystack’s advanced payment gateway, passengers flying with Africa World Airlines can now enjoy hassle-free transactions, enhancing the overall travel experience.

Jonathan Appiah expressed excitement about the partnership, emphasizing AWA’s commitment to providing its customers with exceptional service.

He highlighted that the collaboration with Paystack allows AWA passengers in Ghana, Nigeria, and beyond to benefit from diverse payment methods, including card, mobile money, Apple Pay, bank transfers, USSD, PayAttitude, and QR codes.

“We are thrilled to partner with Paystack to offer our passengers a more convenient and streamlined booking and payment experience,” said Appiah. “At AWA, we are constantly seeking ways to enhance the overall travel experience for our customers, and we believe that this partnership with Paystack will significantly contribute to achieving that goal.”

Shola Akinlade, echoing similar sentiments, expressed Paystack’s enthusiasm for the collaboration, highlighting the company’s dedication to making the booking process accessible and inclusive for travelers across the region.

“We are excited to partner with Africa World Airlines to provide passengers with a convenient and reliable payment experience,” stated Akinlade. “By offering a variety of payment options, we aim to make the booking process more accessible and inclusive for travelers across the region.”

The joint efforts of Paystack and Africa World Airlines signify a commitment to innovation and customer-centric solutions in the aviation industry. As air travel continues to evolve, partnerships like these pave the way for enhanced passenger experiences and greater convenience in the skies of Africa.

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Travel

Air Peace Flight Makes Emergency Landing Due to False Fire Warning

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Passengers aboard Air Peace Flight APK7193 experienced a tense moment as the aircraft made an emergency landing at Murtala Muhammed Airport in Lagos following a false fire warning in the cockpit.

The incident, which occurred on Thursday during the flight from Port Harcourt, highlighted the swift response and safety protocols implemented by the flight crew amidst the alarming situation.

With 243 passengers and 12 crew members on board, the flight’s pilots noticed a fire warning indicator in the cockpit, prompting immediate action.

Acting swiftly, the pilots executed all necessary safety measures and initiated an emergency landing procedure.

At 4:45 pm, the aircraft safely touched down on Runway 18L at the Lagos airport, averting a potential crisis.

Upon landing, fire fighting personnel stationed at the airport observed smoke emanating from the engines, prompting the pilots to shut down the engines as a precautionary measure.

However, it was later confirmed that the observed smoke was unrelated to any fire event, reassuring passengers and crew of their safety.

Air Peace promptly issued a statement addressing the incident, titled “Notification of false fire alarm on Port Harcourt-Lagos flight.”

The airline clarified that the fire warning indicator noticed in the cockpit was indeed a false alarm.

The statement emphasized the airline’s commitment to safety and reassured the flying public that all necessary precautions were taken to ensure the well-being of passengers and crew.

“We want to reassure the flying public that safety remains our utmost priority, and we are unwavering in our commitment to it,” the statement read.

Despite the momentary panic caused by the false fire warning, the swift and coordinated response of the flight crew, coupled with adherence to safety protocols, ensured a safe and uneventful landing for all passengers and crew members.

The incident serves as a testament to the importance of rigorous safety procedures and the critical role played by well-trained aviation professionals in ensuring passenger safety.

As investigations into the cause of the false fire warning are likely underway, Air Peace’s response underscores the airline’s dedication to transparency and accountability in addressing safety-related incidents.

Passengers and industry stakeholders alike can take solace in the airline’s commitment to maintaining the highest standards of safety and operational excellence.

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Travel

Saudi Arabia Breaks 70-Year Alcohol Ban, Opening Shop for Diplomats

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Alcohol

Saudi Arabia has announced the opening of an alcohol shop in Riyadh, breaking a 70-year-long prohibition on the sale of alcoholic beverages in the kingdom.

This decision marks a significant shift in the conservative nation’s stance on alcohol consumption.

The alcohol shop, set to be located in Riyadh’s Diplomatic Quarter, will exclusively serve non-Muslim expatriates, particularly diplomatic staff.

This is the first time since 1952 that alcohol will be legally available for purchase in the kingdom.

The initiative aims to provide a legal avenue for diplomats who have previously relied on importing alcohol in sealed diplomatic pouches.

The decision comes as part of the Saudi government’s efforts to address the issue of illicit alcohol trade within the country.

By offering a legal means to access alcohol, authorities hope to mitigate the risks associated with underground alcohol markets.

However, the shop’s operations will be subject to strict regulations. Only diplomatic staff with prior registration and government clearance will be allowed to purchase alcohol.

Also, patrons must be over 21 years old and adhere to a prescribed code of conduct while inside the shop.

The introduction of the alcohol shop is a part of broader societal reforms under Saudi Arabia’s Vision 2030 initiative, aimed at modernizing and diversifying the kingdom’s economy.

While the move represents a significant departure from traditional norms, it aligns with the government’s broader agenda of liberalizing certain aspects of Saudi society.

While the alcohol shop signifies a progressive step forward, it’s important to note that the sale and consumption of alcohol remain strictly prohibited for Saudi citizens under Islamic law.

Violators of these laws are subject to severe penalties, including fines, and imprisonment.

Overall, the opening of the alcohol shop marks a historic moment in Saudi Arabia’s social and economic landscape, signaling a willingness to adapt to changing global norms while navigating the complexities of religious and cultural traditions.

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