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Five Reasons to Use Instagram Reels Ads to Grow Reach and Reel in Engagement

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If you want to learn how to increase your reach and engagement with your Instagram content, this article will show you why and how you can use Reels to do just that.

Reels are perfect for sharing fun, interactive, and engaging short-form videos that allow you to reach greater audiences. Using our sophisticated editing and video processing tools for AR-filters and effects like green screen opens up an unlimited limitless number of possibilities. Brands and content creators can now leverage the power of Reels through the use of Reels Ads.

With the introduction of the Reels Ads, you can showcase what makes your business different by producing Reels for the products or services your business offers. To get you started, here are five reasons why you should use Instagram Reels Ads to grow your reach and reel in your engagement.

  • Promote your products & services

Odds are, there are a ton of brands out there doing what you do.  Using Instagram Reels Ads, SMBs and content creators can promote product videos, highlight services and amplify special offers in engaging ways. Whether your product is complicated and needs a thorough explanation, or you want to show off cool features, Reels Ads are a fun way to show off what makes your product great.  This also allows customers to be more inclined to purchase from you instead of your competitors. You can offer a fresh perspective here and position yourself to be in front of a much wider (and new) audience, generating tons of additional exposure with every Reels ads you promote.

  • Share your content with a new and diverse audience

With the wide adoption of Instagram Reels, users can now reach a wider and more diverse audience. The Reels ads algorithm is intuitive and powerful, ensuring businesses and creatives can benefit by leveraging the new ads feature on Reels to reach more people. This means that whether you have a large-sized audience or not, your Reels can be discovered by the wider community – purely based on engagement. It is a golden opportunity for brands and content creators to grow their audience and get more followers. Instagram Reels is a huge opportunity for brands and businesses looking to drive awareness and sales from the platform.

  •   Create unique content using interesting features

With Reels, you can boost your engagement rates to an all-time high by experimenting with cool video features and editing tools like sound effects augmented reality, timer and alignment to create seamless clips. You can also overlay music, speed things up or slow them down, add special effects, and more.  Users who like your ads will be able to engage with the ads through likes, comments, and shares.

  • Showcase your brand’s personality

People want to get to know the person (or the people) behind the business. Instagram Reels Ads provides a simple and effective way to humanize brands and express brand personality in a fun way. By using Instagram Reels ads, SMBs and content creators can successfully craft an authentic tone of voice that resonates with their target audience. Some effective ways to showcase brand personality to Reels watchers are by latching onto trends and “rewarding” viewers with discounts and exclusive opportunities. In addition, Reels ads are perfect for sharing corporate videos and/or “behind the scenes” content, whilst taking the time to introduce the work environment and business collaborators.

  • Access Reels through multiple points.

The visibility on the Reels for the Instagram audience is highly beneficial for brands, businesses and creatives alike. The potential to get discovered on Reels ads is high, as Instagram users can assess reels from four different entry points:

(a) Reels in Stories

(b) A dedicated Reels Explore Tab

(c) Reels in Explore

(d) Reels In-Feed Unit.

Reels Ads can be used by big brands, small brands and content creators who are interested in growing reach and reeling in engagement. They offer fresh perspectives and breathe new life into your Instagram account to help you build your following. However, make sure you aim to use reels ads strategically and with purpose before you get started.

Get started with creating Reels Ads on Instagram and have fun creating Reels Ads that incorporate catchy tunes, while sharing your brand story.

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Education

FG Abolishes 18-Year Age Benchmark For Admission Into Tertiary Institutions

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The new Minister of Education, Tunji Alausa, has abolished the controversial 18-year admission benchmark for tertiary institutions in the country.

This is coming as the minister indicated interest in reviewing the nation’s education policy.

However, Alausa stated that there would be no reversal of the Federal Government’s decision to void over 22,700-degree certificates obtained by Nigerians from some “fake” universities in neighbouring Togo and the Benin Republic.

Alausa spoke on Tuesday at his inaugural ministerial press conference in Abuja.

He stated that practical education will help to address the unemployment situation in Nigeria, as tertiary institutions will not continue to churn out graduates every year without providing jobs for them.

He disclosed that the Federal Government will collaborate with private sector operators to train students in order to discover and unleash their potential.

Alausa added that universities of agriculture will be empowered to adopt commercial farming practices to combat food insecurity.

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Outrage in Equatorial Guinea: Government Restricts WhatsApp Multimedia Sharing Amid Scandal

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There is outrage in Equatorial Guinea as the government restricted its citizens from downloading and sharing multimedia files using mobile data on WhatsApp.

This decision followed the guidelines that the country’s government gave to telecommunications operators when it urged them to implement measures to restrict access to inappropriate content.

The country’s Director General, National Financial Investigation Agency, Baltasar Engonga, has been involved in a sex scandal involving the wives of notable people in the nation.

The scandal emerged in the course of a fraud investigation against the 54-year-old economist which resulted in the search of his house and office on impromptu notice by ANIF officials who came across several CDs that later revealed his sexcapades with different married women.

It was reported that the over 400 videos include encounters with high-profile individuals, such as his brother’s wife, his cousin, the sister of the President of Equatorial Guinea, the Director General of Police’s wife, and about 20 of the country’s ministers’ wives, among others.

The footage, discovered in his office, was said to have been recorded with consent and has since been leaked online, causing a media uproar.

But, in a new development on Tuesday, it was reported that the citizens have been lamenting their inability to share photos, videos, and audio when using a mobile data connection, leading users to rely exclusively on WiFi networks to share such content.

Sources revealed that the restrictions have been affecting business and academic activities in the country.

Citizens wonder why the actions of a few individuals would result into holding thousands of other innocent ones hostage.

Earlier, the Vice President of Equatorial Guinea, Teddy Nguema, announced plans to install surveillance cameras in all state body offices.

This sweeping measure is part of an ongoing effort to ensure strict adherence to public service laws and combat misconduct among officials.

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NCC Confiscates ₦23 Million Worth of Pirated Books During Bookstores Raid In Uyo

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The Nigerian Copyright Commission (NCC) on Saturday, November 2, confiscated ₦23.1 million in pirated books from local shops, including Academic Needs and Zion Bookshop during a raid in Uyo, Akwa Ibom State.

The raid was by the Deputy Director of Operations, Mr Macfoy Akachukwu, representing the NCC Director General, Dr. John Asein.

Akachukwu, who stated that the raid was a significant operation to combat the rampant sale of pirated books, listed the books seized during the raid to include: Basic Civic Education by Dr Merry Ukaegbu, Spectrum New Further Mathematics by T.R. Moses and Essential Christian Religious Study for Senior Secondary Schools by Orovwuje B.O and Okolie E.U.

Other books included Macmillan Brilliant English for Junior Secondary Schools by Wale Ossianwo, New General Basic Science for Junior Secondary Schools by S. Ajayi, New Oxford Secondary English Course for Secondary Schools by Ayo Banjo and New Concept Mathematics for Senior Secondary Schools by H.N. Odogwu among others.

Major publishers affected by the raid included Evans, UPL, Lantern, Longman, TONAD, and Pearson among others.

According to Asein, the operation is important as it was part of a nationwide initiative to protect authors’ rights.

“What we have done is part of the commissions mandate to protect and promote the rights of authors and other genuine investors in the copyright book industry,” he stated.

He reaffirmed that the NCC is committed to “eliminating the sale of pirated works and to establish a robust copyright framework in Nigeria”.

Asein emphasized that authors deserve to benefit from their creative work and not run into financial losses because of piracy.

“It is our duty to ensure that authors get rewards for their creative work. I have under my watch, zero tolerance for piracy and infringement of Copyright Laws,” Asein said.

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