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VISA Changes Brand Identity to Meet Broder Financial Services

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Visa Inc

Seven years after its last brand refresh, Visa, the global finance giant, is changing again. This time, its new identity, “Meet Visa”, is a nod to the company’s evolution from a cards issuer to much broader financial services and tech platform.

Developed by Visa’s global creative agency of record, Wieden & Kennedy, the refresh lands with a short film directed by Malik Hassan Sayeed, which invites the world to meet a network working for everyone.

Complementing this introductory film is a series of shorter digital films and photographic elements that showcase the breadth of the Visa network. Visa also worked with photographer Camilla Falquez and Argentinian directing team Pantera & Co – Brian Kazez, Pato Martinez and Francisco Canton – on the campaign.

The brand overhaul focuses on the areas of trust, security, acceptance and inclusion, and the firm has worked to build a new visual identity with brand design firm Mucho. The “Meet Visa” campaign shares a glimpse into the evolved visual brand identity launching later this year, featuring refreshed colours for digital impact, a custom font and an updated brand symbol.

Over the course of 2021, Visa’s new brand identity will become visible across the 200-plus countries and territories in which the company operates. In APAC, the identity will launch first in Singapore, Japan, Australia, New Zealand and India before rolling out beyond. APAC marketing chief Danielle Jin told Campaign Asia-Pacific that the campaign will roll out in 18 markets worldwide by the end of the week and 40 markets by the end of the year.

“Our business has become more expansive and includes categories such as B2B payments, crypto, fintech and P2P payments,” she said. “We wanted to make sure we evolve our brands with our business.”

The campaign will be run across film, TV, digital and OOH.

“People think they ‘know’ Visa,” said Lynne Biggar, executive vice-president and global chief marketing officer. “Consumers and businesses trust the power of those four letters and see it when they open their wallet, pay a vendor, walk into a store or check out online. What they don’t see is how those four letters operate the most dynamic network of people, partnerships and products.”

Visa said its network connects 3.6 billion credentials, more than 70 million merchant locations and tens of thousands of partners while powering more than $11tn in total volume annually.

“We don’t regard ourselves as a credit card company, we are a technology payments firm,” Jin contended. Over the last five years alone, Visa has also invested $9bn in its technology backbone.

“We are capturing the bold ambition of Visa with this brand evolution as a way to express what we stand for and what we strive for,” added Biggar. “With the world reopening and with money increasingly moving in new ways, there’s no better time to showcase the work we do and the impact a purpose-driven brand with Visa’s scale can have to enable individuals, businesses and economies to thrive.”

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Kudi and Onepipe’s Partners To Provide Financial Access To Underserved Customers in Nigeria

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Kudi and OnePipe- Investors King

Fintech infrastructure startup, OnePipe has partnered with Kudi, a payments service company to provide more inclusive financial services to millions of underserved customers across Nigeria via Kudi Benefits Account.

Founded in 2018, OnePipe, leveraging its API-driven partnerships, is focused on working with organisations to embed and launch financial services like accounts, improved payments and credit within their products.

OnePipe’s CEO, Ope Adeoye reiterated the need for incumbent financial services stakeholders to combine resources with innovators to ensure that underserved Nigerians are included in the digital financial ecosystem. In his words “the collaboration of Polaris Bank, Migo, Zitra investments, Kudi and of course OnePipe has birthed the value proposition driving the Kudi Benefits Account.”

Polaris via its digital banking platform, Vulte, facilitates the provisioning of full-fledged, regulatory compliant accounts, Migo and Zitra Investments provide the lending resources and all of these are stitched together via OnePipe’s versatile API gateway resulting in Kudi Benefits Account – “A NUBAN enabled account that provides services and benefits for Kudi’s unique customer base”

This collaboration with Kudi is set to deepen the financial access to millions of users who already rely on Kudi’s payment service to withdraw cash, send cash and pay their bills through its fast-growing network of over 50,000 Mobile Money Agents across Nigeria.

Speaking on this partnership, Kudi’s CEO, Yinka Adewale said that; “it is important to us to continue to explore various channels to drive financial access to every Nigerian regardless of who they are or where they live. Leveraging OnePipe’s infrastructure, partnership with Polaris Bank and others, we can now provide full utility, NUBAN bank accounts laced with a no-friction credit proposition via kudibenefits.chat and very soon we will be issuing debit cards to millions of users and expand our service offerings to them”

According to a recent EFInA report, over 38 Million Nigerian adults still do not have access to digitized financial services. This highlights the need for improved efforts and more innovative solutions like the Kudi Benefits Account to drive financial inclusion in Nigeria.

Kudi is a leading provider of cash collection, payment and other banking solutions in underserved markets in Nigeria. With a vision to make financial services accessible and affordable for all Africans, Kudi provides millions of users access to services such as cash withdrawal, cash transfer, bill payments, wallet top-ups and more through its fast-growing network of over 50,000 Agents.

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Square To Acquire Australian Fintech Afterpay in $29B Deal

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Afterpay- Investors king

Jack Dorsey’s cryptocurrency-friendly digital payments firm Square is expanding competition with global payment giants like PayPal by acquiring a major Australian lending company.

Square announced Sunday that the firm has entered into a scheme implementation deed to acquire all of the issued shares in fintech company Afterpay in a $29 billion deal. The transaction is based on the closing price of the Square common share and is expected to be paid in all stock in the first quarter of 2022.

The acquisition enables Square to further accelerate its strategic plans for payment ecosystems as the company is looking to integrate Afterpay into its Seller and Cash App business units to enable a “buy now, pay later” (BNPL) service.

Also referred to as installment loans, BNPL transactions allow customers to pay a bill in small portions throughout a fixed period of time and are actively pioneered by global financial firms like PayPal, Mastercard, Klarna, Citi, and others.

According to the announcement, the integration will enable small businesses to offer BNPL at checkout, allowing Afterpay consumers to manage their installment payments directly in Cash App and discover BNPL offers directly within the app. The integration marks a new milestone for Square in meeting the growing consumer demand for shifting away from traditional credit.

Square co-founder and CEO Dorsey said that the acquisition will help the companies to deliver on their shared mission to make the financial system more accessible, fair and inclusive. “Together, we can better connect our Cash App and Seller ecosystems to deliver even more compelling products and services for merchants and consumers, putting the power back in their hands,” he noted.

As part of the transaction, Afterpay’s co-founders and senior executives will join Square and help lead Afterpay’s related merchant and consumer businesses within Square’s Seller and Cash App ecosystems. Square has also agreed to establish a secondary listing on the Australian Securities Exchange (ASX) to allow Afterpay shareholders to trade Square shares via CHESS depositary interests on the ASX.

The news comes amid Square announcing notable second-quarter earnings, reporting 200 percent growth in Bitcoin (BTC) revenue. Square’s Bitcoin services generated $55 million in gross profit, increasing 223 percent year-on-year, while Cash App generated a gross profit of $546 million, surging 94 percent.

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DLM Capital Group Announces Winner For its 2021 Pegasus Fintech Challenge

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Pegus Fintech - Investors King

Leading Developmental Investment institution, DLM Capital Group through its digital banking subsidiary “SOFRI” has announced EazyChange as the winner of the first edition of its Fintech pitch competition tagged- Pegasus Fintech Challenge. The front runner EazyChange who emerged winner is a fintech startup with focus on creating easy cash payments for transportation in Nigeria. OgaPOS emerged as the first runner up, EsusuAfrica as second runner up and Friendsvow as the third runner up.

The pitch event which was held on Wednesday 28th of July 2021 at the DLM Capital Group headquarters in Ikoyi  saw the finalists present their pitches to the panel of judges which consisted of the Group CEO, DLM Capital Group, Sonnie Ayere; Managing Director of Links Microfinance Bank, Funsho Idowu; Chief Executive Officer of Cowrywise, Razaq Ahmed; Chief Operating Officer of TeamApt, Tobi Amira; Team lead Design and Innovation Lab at Africa Fintech Foundry (AFF), Omolola Tunde-Alade; and Senior M&A Executive at Interswitch Group, Victor Sada who represented the Group’s CEO, Mitchell Elegbe.

Pegasus Fintech Challenge - Investors KingTeamApt’s COO, Tobi Amira expressed his satisfaction with DLM Capital for organizing the challenge.  “It was a delight to sit as a member of the judging panel for the 2021 Pegasus Fintech challenge. The program aligns with our objective as an organization to encourage innovation and creativity in the Nigerian fintech landscape. It was particularly exciting to see and listen to young Nigerian founders who have come together to build solutions aimed at improving the lives of individuals and businesses in Nigeria for the better. I must also commend the organizers of this pitch for making an effort to promote and encourage innovation through funding and support. It’s our hope that the winners would put the funds to good use and bring all their fantastic ideas to reality”.

The Managing Director of Links Microfinance Bank, Funsho Idowu commented in his closing remarks that the ‘Pegasus Fintech Challenge was a huge success, and we are happy to provide this support to fintech startups in Nigeria as a way of enabling growth in the industry. We look forward to hosting subsequent editions with strategic partnerships from other players in Nigeria’s financial sector.’

The Pegasus Fintech Challenge was executed in partnership with tech accelerator, African Fintech Foundry and is a part of DLM Capital’s commitment to accelerate seed funding and investments in the Nigerian fintech space. The Fintech pitch event had 35 submissions where the top 5 finalists emerged for the pitch day event.

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