The Top 50 finalists have been chosen from 12,000+ entries, selected by a prestigious pool of 233 judges; 16 countries from Africa represented in the Top 50; 38% of Top 50 candidates are female entrepreneurs; 10% are Francophone; Top 50 finalists will progress to an ABH virtual boot camp and further judging. Top 20 to be announced in August.
Among the 50 finalists, 12 Nigerians qualified are Adebowale Odulana of Doctoora E-Health Ltd, Ebinabo Ofrey of GeroCare Solutions Ltd, Oghenetega Iortim of Gricd, Abiodun Adereni of HelpMum, Olorunishola Aje of IDEAS IN FUSION LIMITED, Leslie Emenalo of Kobopay, Ige Atiba of Laughkord Consult and Resources Limited, YETUNDE OYALOWO of Market Doctors-Social Enterprise, Chidi Nwaogu of Publiseer, Ikenna Nzewi of Releaf Marketplace Nigeria Limited, OLAGOKE BALOGUN of So Fresh Neighbourhood Market Limited, and Godwin Benson of Tuteria.
Africa’s Business Heroes the flagship philanthropic program for the Jack Ma Foundation in Africa has announced the top 50 finalists for the 2021 ABH prize competition.
These 50 African entrepreneurs are in the running to win a share of USD 1.5 million in grant funding and will gain invaluable networking and learning opportunities throughout their Africa Business Heroes journey.
Since applications closed in early June, a prestigious pool of 233 judges has been reviewing thousands of applications from entrepreneurs across every country in Africa.
During this first round, judges were looking for visionary entrepreneurs who are providing innovative, robust solutions to problems in their communities. They were focused on identifying passionate professionals that demonstrated an exceptional work ethic, financial sustainability and growth potential.
Jason Pau, Executive Director of International, Jack Ma Foundation noted, “in the face of incredibly difficult conditions over the past year, Africa’s entrepreneurs have shown incredible resilience and innovation.
The top 50 of the 2021 Africa Business Heroes competition are a true testament to this, and we are excited to support these talented entrepreneurs as they continue to grow and generate positive impact.”
Sixteen countries are represented in the Top 50, 10% of which are Francophone. They include Botswana, Cote d’Ivoire, the Democratic Republic of Congo (DRC), Egypt, Eritrea, Ethiopia, Ghana, Kenya, Madagascar, Nigeria, Rwanda, South Africa, Tanzania, Togo, Uganda and Zimbabwe. Nigeria has the largest cohort with 12 in the Top 50. Women are well-represented, making up 38% of the Top 50.
There is an enormous diversity in the type of businesses, with sixteen different sectors, represented including agriculture, beauty & wellness, construction, consulting, education, energy, environmental protection, financial services, F&B, healthcare, ICT, logistics, manufacturing, media & entertainment, retail and transportation.
From here, the Top 50 will participate in an ABH virtual boot camp to engage with and learn from business leaders as well as previous ABH winners.
The boot camp will prepare them for the next round of interviews with the Round 2 judges, after which the Top 20 will be identified and announced in August.
The Top 10 will be announced in late September before they go on to the grand finale where they will pitch live to global business legends and secure their share of the USD 1.5 million prize pool.
For more information on 2021 Top 50, please visit the dedicated section on the Africa Business Heroes official website. To join these dynamic and inspiring entrepreneurs on their ABH journey, visit here.
Disqualified Nigerian Athletes Protest in 2021 Tokyo Olympics
While other countries are celebrating heroic feats and medals in Tokyo, Team Nigeria‘s situation is different as the athletes are protesting the ‘shame’ brought upon the country by negligent sports administrators.
It was reported on Wednesday how 10 of the country’s athletes were disqualified from taking part in the Olympic Games due to their failure to undertake the mandatory three out-of-competition tests expected of athletes taking part in a competition of this magnitude.
Rather than take full responsibility for their failings, the Sports Ministry labeled those affected as ‘alternate and foreign students athletes, whose tests did not meet with sample collection and analysis standards’.
This has not gone down well with the affected athletes who then staged a protest to register their displeasure.
The Athletic Federation of Nigeria, (AFN); the ministry of youth and sports development and the Nigeria Olympic Committee, NOC are all complicit in this national embarrassment brought on Nigeria.
These bodies were saddled with ensuring that the athletes affected undergo the tests in the build-up to the Olympics as prescribed by the World Athletics rules.
During Friday’s protest, the athletes carried various placards with inscriptions such as “We are not just alternate but are potential medalists”, “All we wanted to do is to compete,” “Why should we suffer for someone else’s negligence?”
Meanwhile, President of the Athletics Federation of Nigeria (AFN) Tonobok Okowa, has appointed Ken Anugweje as the Head of the Medical and Anti Doping Commission of the Federation.
This step is coming on the heels of the Athletics Integrity Unit’s decision to disqualify the 10 Nigerian athletes from competing at the ongoing Tokyo Olympics due to uncompleted Out of Competition Tests (OCTs).
Five Reasons to Use Instagram Reels Ads to Grow Reach and Reel in Engagement
If you want to learn how to increase your reach and engagement with your Instagram content, this article will show you why and how you can use Reels to do just that.
Reels are perfect for sharing fun, interactive, and engaging short-form videos that allow you to reach greater audiences. Using our sophisticated editing and video processing tools for AR-filters and effects like green screen opens up an unlimited limitless number of possibilities. Brands and content creators can now leverage the power of Reels through the use of Reels Ads.
With the introduction of the Reels Ads, you can showcase what makes your business different by producing Reels for the products or services your business offers. To get you started, here are five reasons why you should use Instagram Reels Ads to grow your reach and reel in your engagement.
- Promote your products & services
Odds are, there are a ton of brands out there doing what you do. Using Instagram Reels Ads, SMBs and content creators can promote product videos, highlight services and amplify special offers in engaging ways. Whether your product is complicated and needs a thorough explanation, or you want to show off cool features, Reels Ads are a fun way to show off what makes your product great. This also allows customers to be more inclined to purchase from you instead of your competitors. You can offer a fresh perspective here and position yourself to be in front of a much wider (and new) audience, generating tons of additional exposure with every Reels ads you promote.
- Share your content with a new and diverse audience
With the wide adoption of Instagram Reels, users can now reach a wider and more diverse audience. The Reels ads algorithm is intuitive and powerful, ensuring businesses and creatives can benefit by leveraging the new ads feature on Reels to reach more people. This means that whether you have a large-sized audience or not, your Reels can be discovered by the wider community – purely based on engagement. It is a golden opportunity for brands and content creators to grow their audience and get more followers. Instagram Reels is a huge opportunity for brands and businesses looking to drive awareness and sales from the platform.
- Create unique content using interesting features
With Reels, you can boost your engagement rates to an all-time high by experimenting with cool video features and editing tools like sound effects augmented reality, timer and alignment to create seamless clips. You can also overlay music, speed things up or slow them down, add special effects, and more. Users who like your ads will be able to engage with the ads through likes, comments, and shares.
- Showcase your brand’s personality
People want to get to know the person (or the people) behind the business. Instagram Reels Ads provides a simple and effective way to humanize brands and express brand personality in a fun way. By using Instagram Reels ads, SMBs and content creators can successfully craft an authentic tone of voice that resonates with their target audience. Some effective ways to showcase brand personality to Reels watchers are by latching onto trends and “rewarding” viewers with discounts and exclusive opportunities. In addition, Reels ads are perfect for sharing corporate videos and/or “behind the scenes” content, whilst taking the time to introduce the work environment and business collaborators.
- Access Reels through multiple points.
The visibility on the Reels for the Instagram audience is highly beneficial for brands, businesses and creatives alike. The potential to get discovered on Reels ads is high, as Instagram users can assess reels from four different entry points:
(a) Reels in Stories
(b) A dedicated Reels Explore Tab
(c) Reels in Explore
(d) Reels In-Feed Unit.
Reels Ads can be used by big brands, small brands and content creators who are interested in growing reach and reeling in engagement. They offer fresh perspectives and breathe new life into your Instagram account to help you build your following. However, make sure you aim to use reels ads strategically and with purpose before you get started.
Get started with creating Reels Ads on Instagram and have fun creating Reels Ads that incorporate catchy tunes, while sharing your brand story.
JAMB Holds Mop-Up UTME for Candidates Who Missed Exams August 8
The Joint Admissions and Matriculation Board (JAMB) has scheduled a mop-up Unified Tertiary Matriculation Examinations (UTME) on Friday, August 6, 2021, for candidates who missed the examinations due to registration and verification difficulties, and clash of timetables, among others.
The board in a statement on Thursday disclosed that a total of 18,000 candidates are slated to write the examinations in some selected locations across the country.
JAMB said the decision to conduct the examination follows a detailed investigation and careful analysis of the 2021 UTME, and with due consultation with the National Examination Council (NECO) concerning the timetable of the council’s ongoing SSCE.
The rescheduled candidates are in the following categories:
Candidates who could not be initially scheduled for examination owing to their inability to timely procure and supply their mandatory NINs or profile codes until after the close of the registration exercise and, therefore, had to purchase Bank Drafts ( as against the usual vending of PINs) after the scheduled period for the examination and were later registered.
Few candidates who encountered peculiar biometric verification problems, or who failed biometric verification on the examination date ( and were recaptured) but were not allowed to partake in the examination.
The board said adequate screening arrangements have been made to reverify such claims and any candidate found to be involved in any form of impersonation will be identified for prosecution.
Candidates who were unable to sit for the UTME owing to the clash of timetables of the UTME and the then ongoing NABTEB examinations and whose particulars have been verified and supplied directly to JAMB by NABTEB, and
Candidates who have been ascertained by JAMB to have experienced genuine rescheduling/technical problems as was the case in 30 of the 760 centres used for the examination.
The rescheduled candidates have been directed to print fresh examination notification slips containing the venue and time of the examination from the JAMB website using the candidates’ registration number from Sunday, 1st August 2021.
“In addition, the candidate can check using their registration number here
“For the avoidance of doubt, no candidate whose result has been duly released will be rescheduled for another examination contrary to the sponsored fake news being circulated on the social (and few mischievous conventional) media”, the board stated.
The board further advised candidates to avoid supplying their vital information including registration numbers to fraudsters who abound especially in cybercafes (s), tutorial centres springing up almost everywhere in the nation as a result of the illicit activities of examination syndicates.
“CBT centres approved by JAMB which are consistently monitored are relatively more secure for printing examination notification slips by candidates who cannot print such on their own”, the board said.
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