Africa’s leading classified marketplace Jiji has acquired Cars45, Nigeria’s leading automotive trading platform.
In a conversation with TechCrunch, Vladimir Mnogoletniy, Jiji’s co-founder explained the thinking behind the accquisition move. It’s looking for opportunities outside of the classifieds business.
“In terms of classifieds, we’re looking at opportunities,” he explained, “but we are already a leader in Africa, so I think there’s very limited space for whom to acquire.
“However, we’re primarily interested in deals like Cars45, where we bring our leadership positions from classifieds and acquire very close business models that give us exposure to the transactional marketplace. So for us, a major interest will be to acquire adjacent business models.”
He also pointed out that vehicle listing is the second most popular category on Jiji behind real estate. The platform’s total listing is worth over $10 billion, with real estate ($7 billion) and vehicles ($3 billion) making up the bulk of it.
“We have leading positions in all markets we’re present in and are definitely the classifieds leader in the region. Also, we are probably the largest e-commerce company in Africa by GMV,” he continued.
Why it matters
This acquisition will enable Cars45 to grow the vehicles category. Cars45 will merge its operations in its three African markets – Nigeria, Ghana and Kenya, to increase efficiency. It will also give Jiji an upper hand in consolidating its position as the classifieds marketplace leader.
Over the years, Jiji has been plagued by trust and safety issues from users. The acquisition of Cars45 will help reduce this risk, as it offers a different car buying and selling experience via a transactional marketplace model.
Jiji will also leverage Cars45’s network of inspection centres where cars are inspected by more than 200 parameters. Unlike a classifieds marketplace where checks are inadequately carried out, transactional models employed by platforms like Cars45 ensure quality checks and detailed reports on a car’s condition with various databases.
For Cars45, it has come a long way from first being owned by Frontier Cars Group (FCG) and then was acquired by OLX Group and now Jiji. This poses questions around whether the integration with its new owner Jiji will work out fine.
With Jiji’s new disposition towards looking outside of its normal classified business to expand its operations, I wonder whether another acquisition is around the corner? Considering the platform’s top listing categories, It could be a real estate company or another vehicle trading platform.
Konga Last Price Promo Holds On The Last Day of the 9th Anniversary Sales
Shoppers are in for more excitement as Konga, Nigeria’s foremost composite e-Commerce giant, prepares to draw the curtains on its 9th Anniversary sale with a special edition of its monthly online auction tagged – Konga Last Price.
The July edition of Konga Last Price holds on Monday, July 5, 2021.
Held on the first Monday of each month, Konga Last Price is a live auction pioneered by the e-Commerce group and held digitally across the company’s social media platforms, including Instagram, Facebook and YouTube, among others. Interestingly, this edition of the special online auction will coincide with the climax of the 9th Anniversary sale, which kicked off on Friday, June 25 and which comes to an end on Monday, July 5.
To this effect, the management of Konga says it has put together a massive rollout of products for the online auction, with bid prices expected to start from highly discounted ranges.
Furthermore, Konga says it is using the auction, which will mark the end of the highly successful anniversary sale, as a final opportunity for shoppers who missed out on the special deals and offers that marked the promotion to grab some exciting deals. Top on the bill for items expected to go on auction on Monday are genuine products from Konga’s wide-ranging suite including Home & Kitchen, Fast Moving Consumer Goods (FMCG), Computing, Electronics, Fashion, Wine & Spirits and much more.
Also adding to the excitement for this special edition of Konga Last Price is the plan to make it a discount party to mark the end of the company’s anniversary sale.
‘‘The July edition of Konga Last Price is special for a number of reasons,’’ disclosed Kenny Oriola, VP, Konga Online. ‘‘Apart from the fact that it is clashing with the end of the 9th Anniversary sale – which has been a very successful outing for us – it is also the last chance for many shoppers who missed out on the anniversary deals.
‘‘Therefore, we are making it a discount party and an all-comers affair on Monday. The products have been carefully selected and we are offloading huge quantities on the day instead of single units. Those with the fastest fingers and quickest to make payment for the products on offer will benefit. You don’t want to miss it.
‘‘Interested shoppers are also advised to download KongaPay for seamless payments,’’ he enthused.
Continuing, Oriola expressed gratitude to Nigerians for the success of the 9th Anniversary sale, even as he revealed that many more exciting innovations are underway at Konga.
‘‘We are grateful to Nigerians for their patronage and loyalty to the Konga brand. Also, we are determined to keep justifying the faith reposed in our services with the rollout of more exciting innovations, some of which we will be unveiling soon,’’ he concluded.
The July edition of Konga Last Price goes live by 12 pm on Monday, July 5, 2021.
Global VC Investments in Marketplaces Nearly Triple to Historical High of $28 Billion in Q1 2021
Marketplaces are continuing to benefit from shifts born out of the pandemic and show no signs of slowing down.
According to the research data analyzed and published by Definanzas, global VC investments into marketplaces hit a new all-time high in Q1 2021. It rose almost threefold from $9.9 billion in Q1 2020 to $28 billion in Q1 2021. It is also $4 billion higher than the previous record.
Based on a Be STF projection, global marketplace sales are set to grow at a 20% CAGR between 2020 and 2025. In that period, the figure will rise from $3.5 trillion to $8.8 trillion. Their share of online sales will also grow, going from 19% to 24%.
Marketplace Unicorns’ Valuation More than Doubles to $5 Trillion
Besides the massive increase in VC funding into marketplace, unicorn valuations in the space have also surged remarkably. From $2.2 trillion in January 2019, the figure soared by 70% to $5 trillion in Q1 2021.
81 new unicorns joined the ranks in 2020, bringing the total number to 370. Among them, the top 30 marketplace unicorns account for 79% of total valuation or $3.9 trillion. That marked a $1.6 trillion increase in valuation.
According to eMarketer, eCommerce accounted for a 7.4% share of total retail sales globally in 2015. The figure rose to 13.6% in 2019, posting a huge increase to 18% by 2020. It is set to rise further to19.5% in 2021 and 21.8% by 2024.
B2C sales accounted for 53% of total B2C online sales in 2020 or $2.45 trillion. It will grow at a 14% CAGR between 2020 and 2025 to $4.723 trillion, accounting for a 61% share of the total. On the other hand, B2B sales, which had a 7% share and a $1 trillion valuation in 2020, will grow at a 32% CAGR in the same period. The remarkable growth will drive its total valuation to $4 trillion and the segment’s share to 14%.
Nigeria, South Africa, Kenya Lead in E-commerce in Sub-Saharan Africa
A new research conducted by Visa has shown that Nigeria, South Africa and Kenya are the largest e-commerce contributors in Africa in the last three years.
In the report titled ‘Visa Research Reveals SA, Nigeria and Kenya Are Top Drivers of E-commerce Volumes in SSA’, said Ghana was also showing signs of growth after replacing Kenya in the top three contributors in 2020.
The report noted that while Sub-Saharan Africa might be one of the smallest regions of e-commerce globally, it showed consistent growth potential.
During the COVID-19 lockdown, the region’s new e-commerce users grew by 5 percent when compared to the active base in the preceding year.
The report said, “The most important e-commerce enablers – the ability to access financial services, digital payment channels and digital infrastructure – are starting to take hold across SSA.
“Although cash may remain the dominant payment instrument in the region for now, there are signs that this will eventually change.
“In Nigeria, for example, cash is still particularly prevalent, while in Kenya mobile money is most popular and many South Africans choose cards as their main payment methods.”
The COVID-19 pandemic had pushed consumers towards digital payments in the key e-commerce markets for SSA, it stated.
Lineshree Moodley, the Head of Visa Consulting and Analytics in Sub-Saharan Africa, said, “The three leading markets in SSA are starting to mature, providing the region with an established foundation and, when twinned with the growing penetration of e-commerce, it offers players in the payment space an opportunity they can capitalise on while helping to further accelerate the expansion of e-commerce in the region.”
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