Connect with us

Social Media

Facebook, YouTube, and Instagram to Hit 6.5B Users by 2023, an 800 Million Increase in Two Years

Published

on

Facebook - Investors King

Last year has witnessed a surge in the number of social media users, with billions of people spending more time than ever on Facebook, Instagram, and YouTube amid the lockdowns. However, the world’s largest social media platforms continued their growth in 2021 with no signs of stopping in the years to come.

According to data presented by StockApps, the combined number of Facebook, YouTube, and Instagram users, as the three most popular social media platforms globally, is expected to hit 5.7 billion this year. The increasing trend is set to continue in the following years, with the number of users growing by another 800 million to 6.5 billion in 2023.

340 Million New Facebook Users in Three Years

As the leading social media app worldwide, Facebook has witnessed a remarkable growth of its user base. In 2019, the popular social media platform had over 2.1 billion million active users, revealed the Statista Key Market Indicators data. After the pandemic struck and millions of people started spending more time indoors and online, the number of Facebook users rose to nearly 2.3 billion. This figure is expected to hit 2.4 billion in 2021. By 2023, the number of people using Facebook is forecast to hit 2.63 billion, a 340 million increase in three years.

The Statista data showed Asia is the region with the biggest Facebook audience worldwide. In 2021, there were over 1.1 billion Facebook users across all Asian markets, and this figure is projected to grow to 1.24 billion in 2023. The Americas and Europe follow, with 665 million and 385 million users as of this year.

However, the world’s second-largest social media platform, YouTube, witnessed even more impressive growth. Last year, around 2.1 billion people worldwide had been using YouTube. India accounted for the biggest share of that number, with 373 million users in 2020. The United States and Brazil followed with 205 million and 145 million users, respectively.

Statista data indicated the number of people using YouTube is set to jump to 2.24 billion in 2021 and continue growing to 2.56 billion in 2023, a 15% increase in two years.

Instagram Witnessed the Biggest User Growth

Although Facebook and YouTube convincingly lead in the number of users, Instagram, as the third most popular social media platform in 2021, is the most rapidly evolving.

Instagram’s user growth has been consistent and doesn’t show any signs of slowing down. Last year, the photo and video-sharing social networking app hit 926 million users, an impressive 140 million increase in a year. Also, according to Sensor Tower data, Instagram was among the top five most downloaded apps in both the App Store and via Google Play last year.

In 2021, Instagram`s user base is forecast to hit over one billion for the first time, a massive milestone that was seemingly only reserved for social media giants like Facebook. By 2023, the number of people using Instagram is expected to grow by another 23% and hit 1.3 billion worldwide.

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

Continue Reading
Comments

Social Media

Telegram Was Adding Nearly 500,000 Users Daily Before Durov’s Arrest

Published

on

Telegram

Ever since it launched in August 2013, Telegram has been an exceptionally popular social media platform and messaging app, thanks to its utility and focus on privacy.

Telegram’s strong growth continued well into 2024. Finbold’s research found that, between April 10 and July 22, the platform added more than 485,000 monthly active users (MoU) every day.

The growth ensured that, by the middle of the summer, Telegram’s user base stood at 950 million – meaning that approximately one-eighth of humanity was using the app.

While coming just 50 million shy of 1 billion users is a major milestone, it is interesting to note that the social media platform has, at times, boasted even stronger growth. For example, in July 2023, the CEO and founder, Pavel Durov, revealed that 2.5 million people signed up to Telegram daily.

EU’s shadow over Telegram

Despite Telegram’s popularity and momentum, the platform has been gaining a different kind of attention since August 24 when the French police arrested Durov at an airport near Paris.

Though President Emmanuel Macron and his government maintain that the arrest was not politically motivated, it has nonetheless sparked a strong backlash, with many interpreting it as a crackdown on privacy and free speech.

Indeed, even the allegations of poor moderation and failure to prevent illicit activity are founded, they, nonetheless, raise important questions in the debate on the balance between privacy, surveillance, and national security.

As Andreja Stojanovic, a co-author of the research, noted “Even if genuine and undisputable illicit activity on Telegram was detected, the arrest is still likely to make many question if, by the same logic, the entire police force of a nation should be prosecuted whenever any illegal activity takes place in a private home or a hotel room.”

Nonetheless, there are no guarantees the arrest will have a profound impact on Telegram itself and, indeed, the platform has already shown significant resilience to government pressure during the Russian 2018 ban.

Continue Reading

Social Media

Russia Questions Legitimacy of France’s Arrest Warrant for Telegram’s Pavel Durov

Published

on

Telegram

Russia has issued a stern rebuke to France over the recent arrest warrant issued for Pavel Durov, the CEO and founder of the popular messaging app Telegram.

The Kremlin has raised significant concerns about the validity of the charges against Durov, suggesting that the move could be politically motivated.

On Saturday, the Paris Public Prosecutor’s Office issued a warrant for Durov’s arrest, citing an ongoing investigation into organized crime, drug trafficking, fraud, and the distribution of pornographic images of minors on Telegram.

This development came as a shock to many, given Durov’s prominence as a leading technology entrepreneur and a vocal advocate for internet freedom.

Kremlin spokesman Dmitry Peskov responded sharply to the French authorities’ actions during a press briefing on Tuesday.

Peskov demanded that Paris provide concrete evidence to substantiate the serious allegations against Durov.

He warned that without a robust basis for these accusations, the arrest could be perceived as a direct assault on free speech and a potential act of political intimidation.

“The charges against Durov are gravely serious and must be supported by equally serious evidence,” Peskov told journalists. “Otherwise, it could be viewed as an attempt to stifle communication and suppress freedom of expression.”

Durov, who is a Russian-born but holds French and UAE citizenship, has been a significant figure in the tech industry.

His company, Telegram, which he founded in 2013, is renowned for its commitment to privacy and has become a crucial platform for global communication, including in politically volatile regions.

The Russian government has emphasized its readiness to provide assistance to Durov, although it acknowledges the complexity of the situation.

Meanwhile, the United Arab Emirates, where Durov also holds citizenship, has requested urgent diplomatic support from French officials and is closely monitoring the case.

Durov’s arrest comes at a time of heightened geopolitical tension between Russia and France. Relations have been strained by France’s strong stance against Russia’s invasion of Ukraine and its support for Ukraine’s sovereignty.

This backdrop has fueled speculation that Durov’s detention might be more about political maneuvering than genuine legal concerns.

According to reports, Durov had traveled to Paris from Baku, Azerbaijan, where he was rumored to have had meetings, including speculative discussions with Russian President Vladimir Putin—claims that Kremlin officials have since denied.

Telegram, which boasts over 800 million users globally, including many government and military officials on both sides of the Russia-Ukraine conflict, has denied any wrongdoing.

The company has consistently defended its platform’s neutrality and commitment to user privacy.

As the situation unfolds, Russia’s challenge to the legitimacy of France’s legal actions underscores the broader tensions between the two nations and raises questions about the intersection of politics and international legal processes.

The outcome of this case may have significant implications not only for Durov but also for the broader landscape of digital freedom and diplomatic relations.

Continue Reading

Social Media

TikTok Announces Industry-First Sub-Saharan Africa Safety Advisory Council

Published

on

TikTok 1

TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa with the launch of its inaugural Safety Advisory Council and the expansion of its #SaferTogether community education campaign.

By partnering with key stakeholders, including policymakers, members from academia, NGOs, and community leaders, TikTok aims to foster a collaborative approach to ensuring a secure and positive platform environment. This announcement was made at TikTok’s Safety Summit held in Nairobi, Kenya.

A Continuous Investment: The Safety Advisory Council 
Since 2020, TikTok has established nine regional Safety Advisory Councils alongside the U.S. Content Advisory Council, each composed of experts in areas such as youth safety, free expression, and hate speech. These councils play a vital role in shaping TikTok’s policies, product features, and safety processes, ensuring the platform remains responsive to evolving challenges.

The newly launched Sub-Saharan Africa Safety Advisory Council will further this effort by bringing together local experts who will collaborate with TikTok to develop forward-looking policies and address regional safety concerns. Their input will help TikTok manage current issues and anticipate future challenges, reinforcing the platform’s commitment to user safety and fostering a positive online environment.

Members of the Sub-Saharan Africa Safety Advisory Council are: 

  • Prof Guy Berger, Rhodes University (South Africa)
  • Dennis Coffie, Content creator (Ghana)
  • Peter Cunliffe-Jones, University of Westminster Visiting Research Fellow (UK)
  • Aisha Dabo, Co-Founder and coordinator of AfricTivistes (Senegal)
  • Lillian Kariuki, Founder and Executive Director of Watoto Watch Network (Kenya)
  • Dr Akinola Olojo, Expert on preventing and countering violent extremism (Nigeria)
  • Prof Medhane Tadesse, Policy academic on peace and security issues (Ethiopia)
  • Berhan Taye, Independent Researcher (Ethiopia)

“With the launch of the Sub-Saharan Africa Safety Advisory Council, we are demonstrating our commitment to including expert African voices in our Trust and Safety work. This group of leaders was chosen for their broad range of expertise and experience, and we look forward to working with them over the coming years.” – Valiant Richey, Global Head of Outreach and Partnerships, Trust and Safety, TikTok

#SaferTogether: A Community-Centric Approach 
This iteration of the #SaferTogether campaign is designed to engage the community actively in promoting a basic understanding of the platform’s community guidelines and safety features. This initiative will include workshops, social media outreach, and partnerships with key stakeholders to raise awareness about the importance of following TikTok’s community standards. The campaign aims to foster a collaborative effort to ensure a secure environment for creative expression.

Fortune Mgwili-Sibanda, Director of Government Relations & Public Policy for Sub-Saharan Africa emphasised, “The community empowerment campaign highlights the importance of safety being a shared responsibility. This part of the campaign will speak directly to the TikTok community, to join us in making TikTok a safer space for all by ensuring they follow the Community Guidelines and use the safety features available to them. With the additional layer that the Safety Advisory Council presents, we believe that safety can be achieved, collectively.”

Understanding TikTok’s Community Guidelines 
TikTok’s Community Guidelines are integral to the platform’s safety efforts. Developed through comprehensive research and input from various stakeholders, including safety experts and community members, these guidelines set the standard for acceptable behaviour and content on the platform. They are designed to foster a safe and welcoming environment, ensuring that everyone can express themselves freely and creatively while staying protected from potential harm. The guidelines are continuously updated to address emerging safety concerns and support a respectful online community.

Impact of the #SaferTogether Partnerships in Sub-Saharan Africa 
In Kenya, TikTok has so far achieved remarkable milestones with its flagship #SaferTogether workshops.

  • Reaching students and youth aged 13 to 24 from secondary schools to universities
  • Conducting workshops in 26 out of 47 counties across Kenya, these workshops continue to encourage best practices on online platforms
  • Workshops have also benefitted over 64,000 students, more than 467 parents, and 346 teachers

In 2022, the #SaferTogether workshops and campaign launched in Nigeria.

Earlier this year, TikTok announced the official partnership with the African Union Commission’s Women, Gender, and Youth Directorate (WGYD) at the inaugural TikTok Safer Internet Summit in Ghana. This partnership will help deliver digital literacy programmes across Africa, guiding young people and their caregivers on how to diversify their livelihoods using digital platforms, in a safe and engaging way.

Safaricom has been a long-standing strategic partner of TikTok, collaborating on a number of mobile and network initiatives over the past several years, including TikTok data bundles and participating in the #LevelUpAfrica Creator event. In light of these ongoing collaborations, Safaricom expressed strong support for TikTok’s recent efforts to enhance online safety in Africa.

“At Safaricom, we see the internet as a resource that everyone should have access to, safely. Having witnessed the announcement of the TikTok Safety Advisory Council and the launch of the #SaferTogether campaign, we commend TikTok’s efforts in bringing together various stakeholders for a common goal – ensuring online safety and promoting the safe use of its platform across Africa,” said Fawzia Ali, Chief Consumer Business Officer, Safaricom PLC.

Continue Reading
Advertisement




Advertisement
Advertisement
Advertisement

Trending