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Media Intelligence Agency Partners MSME Africa to launch Solution for MSMEs in Nigeria

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PPlus Measurement - Investors King

Nigeria’s leading and foremost media intelligence agency, P+ Measurement Services partners Africa’s leading Opportunities and Resource Platform for Micro, Small and Medium Enterprises, MSME Africa to launch a tailored Media Monitoring and Evaluation Services for MSMEs in Nigeria.

The service, which is the first of its kind in the Nigerian Media Monitoring and Evaluation Industry will enable small and medium-sized businesses to monitor and measure their media performance, keep track of their media exposures as well as performance of their selected competitors to remain competitive and relevant in their market, at the same time maintain a close watch on regulators, and industry activities to avoid doing business in isolation. Also, the service will assist owners of small and medium-sized businesses to plan, strategize and make business decisions from a data-oriented point of view when managing their media reputation, performance, and PR operations. This solution has been uniquely tailored to meet the Monitoring and Evaluation needs of MSMEs in Nigeria at low-budget.

Micro, Small and Medium Enterprises stand to benefit; human-curated daily news alert of their businesses, competitors, industry and key topics in the media, dedicated account executive will be assigned, customized monthly media evaluation & performance report, instant negative media alerts and email/phone and live chat support.

In a time where businesses are faced with many uncertainties that may negatively affect reputation, the worries of the high cost to monitor, measure and keep abreast of industry happenings should not be a reason for MSMEs to be caught unawares. Hence, the reason why we have provided a flexible and cost-effective answer for small and medium-sized brands to access the endless benefits that come with media measurement and evaluation.

Speaking about the launch of the new service, the Business Manager at P+ Measurement Services, Abidemi Animashaun, said, “the service is very essential because we want to encourage and create an avenue for smaller businesses to use media data to make data-driven decisions in managing their media reputation and staying ahead of their competitors for survival and sustainability. We advised every MSMEs in Nigeria to key into this service without being discouraged by the costs involved. Hence, the reason why this solution is budget-friendly”, he added.

Founder of MSME Africa, Seye Olurotimi stated “we are delighted to partner with P+ Measurement Services on this laudable initiative as we believe that Media monitoring, measurement and evaluation should not be the exclusive preserve of the big brands and big corporate. We believe that a sizeable number of the 41.5 million MSMEs we have in the country should be able to take advantage of this budget-friendly service “.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Africa’s Richest Man, Aliko Dangote Ready to Sell Refinery to Nigerian Government

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Dangote refinery

Aliko Dangote, Africa’s wealthiest entrepreneur, has announced his willingness to sell his multibillion-dollar oil refinery to Nigeria’s state-owned energy company, NNPC Limited.

This decision comes amid a growing dispute with key partners and regulatory authorities.

The $19 billion refinery, which began operations last year, is a significant development for Nigeria, aiming to reduce the country’s reliance on imported fuel.

However, challenges in sourcing crude and ongoing disputes have hindered its full potential.

Dangote expressed frustration over allegations of monopolistic practices, stating that these accusations are unfounded.

“If they want to label me a monopolist, I am ready to let NNPC take over. It’s in the best interest of the country,” he said in a recent interview.

The refinery has faced difficulties with supply agreements, particularly with international crude producers demanding high premiums.

NNPC, initially a supportive partner, has delivered only a fraction of the crude needed since last year. This has forced Dangote to seek alternative suppliers from countries like Brazil and the US.

Despite the challenges, Dangote remains committed to contributing to Nigeria’s economy. “I’ve always believed in investing at home.

This refinery can resolve our fuel crisis,” he stated, urging other wealthy Nigerians to invest domestically rather than abroad.

Recently, the Nigerian Midstream and Downstream Petroleum Regulatory Authority accused Dangote’s refinery of producing substandard diesel.

In response, Dangote invited regulators and lawmakers to verify the quality of his products, which he claims surpass imported alternatives in purity.

Amidst these challenges, Dangote has halted plans to enter Nigeria’s steel industry, citing concerns over monopoly accusations.

“We need to focus on what’s best for the economy,” he explained, emphasizing the importance of fair competition and innovation.

As Nigeria navigates these complex issues, the potential sale of Dangote’s refinery to NNPC could reshape the nation’s energy landscape and secure its energy independence.

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Dangote Shelves Steel Project to Prevent Monopoly Allegations

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Aliko Dangote - Investors King

Aliko Dangote, chairman of Dangote Industries Limited, announced the company’s decision to halt plans to enter Nigeria’s steel industry.

The decision comes just two months after the conglomerate had initially unveiled its intentions to invest in the sector as part of efforts to expand the economy.

Addressing journalists at his refinery in Lagos, Dangote explained that the board’s decision was driven by concerns over potential accusations of creating a monopoly.

“We have decided against pursuing the steel business to avoid being labeled a monopoly,” Dangote stated.

He explained that the company’s operations focus on adding value by transforming local raw materials into finished products.

The industrialist dismissed claims that his group enjoys monopolistic advantages, pointing out that their business practices have always fostered a competitive environment.

“When we entered the cement market, Lafarge was the only player, yet no one accused them of being a monopoly,” he stated.

Dangote further encouraged other Nigerian investors to explore opportunities in the steel industry, suggesting that there are ample resources and space for new entrants.

“There are many Nigerians with the financial capacity to invest. They should seize this opportunity to contribute to our nation’s growth,” he urged.

The billionaire’s call to action extended to Nigerians living abroad, inviting them to invest in their homeland.

“Bring your resources back from Dubai and other parts of the world and invest in Nigeria,” he said, reinforcing his commitment to seeing the country’s economy thrive through diverse contributions.

This decision marks a strategic shift for Dangote Industries, focusing on dispelling monopoly myths and promoting a collaborative business landscape.

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Goya Foods Takes Legal Action to Assert ‘Goya Olive Oil’ Trademark Ownership

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Goya Foods

“Goya Olive Oil” trademark in Nigeria, Goya Foods Incorporated has initiated legal proceedings against the Registrar of Trademarks under the Federal Ministry of Trade and Investment.

The case, numbered FHC/ABJ/CS/883/2023, was brought before the Federal High Court in Abuja.

Goya Foods, a prominent producer and distributor of foods and beverages across the United States, Spanish-speaking countries, and Nigeria, seeks to enforce a longstanding consent judgment issued by the court in December 2006.

The judgment directed the Registrar to rectify the Trademarks Register to reflect Goya Foods Incorporated as the rightful owner of the “Goya Olive Oil” trademark, without any further formalities.

The lawsuit, exclusively revealed to sources, underscores Goya Foods’ determination to safeguard its intellectual property against alleged infringements.

According to court documents, Goya Foods obtained the consent judgment against Chikason Industries Limited, which was accused of marketing “Goya Olive Oil” in Nigeria, thus infringing on Goya Foods’ registered trademark.

Legal counsel for Goya Foods, Ade Adedeji, SAN, emphasized the necessity of rectifying the Trademarks Register to protect their trademark interests effectively.

Despite appeals to the Registrar, the requested rectification has not been implemented, prompting Goya Foods to escalate the matter through legal channels.

The case has been adjourned to September 27, 2024, for further proceedings, highlighting the complexity and significance of trademark disputes in the global marketplace.

Goya Foods remains committed to upholding its brand integrity and securing its proprietary interests amidst the evolving landscape of international trademark law.

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