Valour Structured Products Inc. (“Valour”), a subsidiary of DeFi Technologies Inc. (the “Company” or “DeFi Technologies”) (NEO:DEFI, GR: RMJ.F, OTC: DEFTF) and issuer of investment products focused on digital assets, has launched its Polkadot ETP (VALOUR POLKADOT (DOT) SEK – CH1114178770) on the Nordic Growth Market (NGM) stock exchange.
The Valour Polkadot ETP enables investors to gain exposure to DOT, the native token of the Polkadot protocol, simply and securely, via their bank or broker.
Polkadot is a next generation blockchain protocol that enables interoperability and scalability for multiple blockchains. An open-source project founded by the Web3 Foundation, Polkadot’s native token, DOT, carries out three essential functions: providing governance for the network, operating the network via staking, and supporting the creation of parachains, specialized blockchains that connect to Polkadot.
Polkadot is among the top ten cryptocurrencies in the world by market capitalization, currently at USD $19.7 billion.
By gaining exposure to digital assets via Valour, investors of DeFi Technologies benefit from the standardisation, risk reduction and operational efficiency of a centrally-cleared product listed on a regulated stock exchange. For each exchange traded product of Valour that is bought and sold on the stock exchange, Valour purchases or sells the equivalent amount of the underlying digital assets, meaning the products are fully backed at all times.
“We’re thrilled to be the first to bring a Polkadot ETP to the Nordics” said Valour CEO Diana Biggs. “This is a particularly exciting time for the Polkadot protocol with the upcoming launch of its parachain functionality, providing increased scalability and finalizing its core build. Our launch of Valour DOT SEK is a direct response to increased demand from both retail and institutional investors for access to further innovative blockchain protocols via our ETPs,” she added.
“Amazing to see another successful launch by the team. With Polkadot we have now listed our second DeFi pure play ETN in May,” said Wouter Witvoet, CEO of DeFi Technologies. “Polkadot has some of the smartest people behind the project, including the co-founder of Ethereum, Thiel Fellows, and artificial intelligence experts. The potential for Polkadot to make it easier than ever to create and connect decentralized applications, services, and institutions is an exciting prospect for the larger DeFi ecosystem.”
DeFi Technologies also announces that it has engaged Native Ads Inc. to execute a comprehensive digital media marketing campaign for the Company. This programmatic digital advertising campaign will run for a 12-month period at a cost of approximately C$312,500, and is to include content creation, web development, media buying and distribution, advertising creative development, campaign reporting and optimization.
