During a year defined by the pandemic which brought the world to a halt, as markets having to adapt to a new reality, African brands retained their 13% share of the Top 100 most admired brands in Africa.
Despite an increase in sample size and countries, the Top 10 Most Admired Brands show little change from previous years. MTN, consistently the only African brand among the Top 10 brands overall, dropped to #11 for the first time in a decade. American sports and fitness giant, Nike retains the top spot for the fourth year in a row. MTN and Dangote retain their status as the most admired African brands recalled spontaneously and when prompted, respectively. Nigeria’s GTBank retains its position as the most admired financial services brand in Africa.
With Covid limiting entertainment options beyond the house, while many businesses struggled, many digital businesses such as streaming services thrived. This undoubtedly explains South Africa’s DSTV becoming the most admired media brand In Africa, knocking off BBC from its long held position.
Top 100 brands in Africa continue to be dominated by European brands which have held their share at 41% (-1), North America (+1), Asia (no change), and Africa retaining its 13% share of the most admired brands in the world. Similarly, the leading African countries that dominate the rankings largely retained their positions with Nigeria (-1) and South Africa (-) with 5 brands each, Ethiopia (+1) and Kenya (-) accounting for the13 brands among the Top 100 most admired brands in Africa.
Computer/electronics (17%)(+3), consumer (non-cyclical) (14%)(+6), luxury (8%)(-2), auto manufacturers (13%)(+3), and apparel (8%)(-) make up the top 5 categories.
Honeywell Flour Mills Introduces Spaghetti Mini Pack
Honeywell Flour Mills Plc has introduced its new spaghetti mini pack as part of efforts to develop pocket-friendly products to customers.
The product was introduced at an unveiling ceremony held recently in Ogun State. The launch was attended by the company’s key executives.
They included the Managing Director of Honeywell Flour Mills, Lanre Jaiyeola; Director of Manufacturing Operations, Ifeanyi Abadom; Head of Operations, Sagamu, Tunde Adebayo, and Consumer Marketing Manager, Esther Tontoye.
According to the company, the launch of Honeywell Spaghetti Mini was based on extensive research and insight into the Nigerian consumer behaviour over the past decade.
The product was specifically developed to meet the expectations of today’s Nigerian consumer market, it added. The Spaghetti Mini 200 gm pack has a retail price of N100, fulfilling the company’s drive for affordability.
Commenting on the launch of the product, Jaiyeola said: “Honeywell Flour Mills is a key player in the food manufacturing business in Nigeria today and our consumers play a pivotal role in this regard.
“This new product is the first of its kind in the pasta category and we are happy to have introduced it to the Nigerian market.
“We are more than delighted to launch this innovative product in response to our observation and findings into Nigeria’s consumer behaviour and the push for convenience,” he added.
As a customer-centric organisation, “we continue to look for diverse and innovative ways to satisfy our consumers optimally. Innovation for us remains the yardstick which we believe will allow us to deliver even more superior products.
“And we will continue to fulfil our core objective – to support the food security agenda of the government by producing good quality, nutritious and affordable food products for the complete satisfaction of Nigerians.”
Buttressing Jaiyeola’s statement, Abadom, said, “the Honeywell Spaghetti Mini is a unique product that will satisfy a yearning for convenience in Nigerians. And with the development of this product, we have ensured that the policies, desired standards and quality set for ourselves are being surpassed.”
Coca-Cola Partners NGOs To Clear Plastic Waste In Nigeria
Coca-Cola Nigeria has said it partnered with non-profit organisations to reduce plastic pollution across the country.
In a statement on Thursday, it said it would be doing more to promote environmental sustainability as part of efforts to commemorate World Environment Day.
It stated that it had introduced initiatives to protect the environment through its philanthropic arm, the Coca-Cola Foundation.
Coca-Cola said that it supported the Statewide Waste and Environmental Education Foundation to launch the Eko Beach Race 2021 themed ‘A race against plastic pollution.’
The event had in attendance 2,000 youths, students and sports enthusiasts who participated in a marathon race and beach clean-up.
SWEEP Foundation’s President, Obuesi Philips, stated at the event that it “was geared towards recognising the growing contributions of sport to the realisation of societal development.”
The drink maker also partnered with the Aid for Rural Education Access Initiative to host the “Recycle and Win” festival.
It included community outreach and clean-up programmes in Kwara, Kano, Kaduna, Yobe and Oyo States. Coca-Cola said that 10 tons of plastic bottles were recovered through the process.
The Director, Public Affairs, Communications and Sustainability at Coca-Cola, Nwamaka Onyemelukwe, urged Nigerians to adopt more eco-friendly practices while emphasising the urgency of the current global situation.
Onyemelukwe stated, “At Coca-Cola, we recognise there is a packaging waste problem globally and especially in Nigeria, which is why we pioneered the World Without Waste initiative to engineer innovative solutions to tackle this challenge.
“World Environment Day presents an opportunity for us to act on this mandate as seen by the number of environmental sustainability initiatives we have supported in collaboration with local implementing partners.”
Chivita Unveils Chivita Active Zest In A New Can Format
CHI Limited has unveiled Chivita Active Zest, a new and exciting sub-brand under the Chivita Active franchise.
The launch intends to disrupt the mid-pack segment of the juice category by fulfilling the growing consumer demand for a healthy on-the-go beverage to support their active lifestyle without compromising on great taste, convenience, and enhanced nourishment.
Chivita Active Zest comes in a premium 330ml Can format, and it is made from a mix of citrus fruits with all-natural ingredients, no artificial preservatives, and flavours.
Additionally, Chivita Active Zest is fortified with vitamin C for immunity support, is a good source of vitamin B1 and D3 for faster body metabolism. Chivita Active Zest also contains calcium for optimum bone health, making it a smart choice to get the right dose of essential vitamins and minerals for a healthy active life on the go.
The new Chivita Active Zest 330ml Can exude confidence and style, and appeals to the youth, providing satisfaction and refreshment away from home in line with changing lifestyle trends.
CHI Limited Marketing Director, Mrs. Toyin Nnodi, said the new Chivita Active Zest premium 330ml can is designed to provide a healthy and natural on-the-go option for trendy consumers desirous of a beverage option that compliments their non-stop active lifestyle.
“We are excited to introduce the new Chivita Active Zest in a premium 330ml Can that guarantees ease of handling and appeal, which makes it a format of choice for young consumers. In addition, with its all-natural ingredients, we are confident Chivita Active Zest will connect with trendy consumers as the preferred on-the-go beverage companion of choice for a healthy active life,” she said.
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