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Combined Revenues Of World’s Top Five Football Clubs Still $330M Below Pre-COVID-19 Levels

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Real Madrid's Portuguese forward Cristia

Over the last two decades, football became a massive cash-generating industry bringing millions of dollars of profit across Europe. However, the COVID-19 crisis produced a costly financial hit to European football leagues, causing their clubs’ revenues to plunge deep below 2019 levels.

According to data presented by SafeBettingSites.com, the combined revenues of FC Barcelona, Real Madrid, FC Bayern Munich, Manchester United, and Liverpool FC, as Europe’s five biggest football clubs, hit over $3.5bn in 2021, $330 million less than before the pandemic struck.

Considerable drops in broadcast and matchday profits triggered by lockdowns caused football clubs’ revenues to fall significantly amid the COVID-19 pandemic.

The Forbes data revealed that FC Barcelona ranked as the leader among the European football clubs, with $792 million in revenue in 2021, compared to $824 million two years ago. Despite that, the team value of the Spanish club increased by $800 million, rising from $4bn in 2019 to $4.8bn in 2021.

As the second-leading football club by revenue Real Madrid witnessed a much bigger financial loss in this period. In 2019, one of the most prestigious football clubs worldwide generated $896 million in revenue. Over the last two years, this figure plunged by $104 million to $792 million in 2021, a three times bigger loss than its largest competitor FC Barcelona.

The Forbes data revealed that Real Madrid also managed to increase its team value despite the financial losses caused by the pandemic, with the figure rising from $4.2bn to $4.8bn in two years.

As the third-largest football club by revenue, FC Bayern Munich also witnessed impressive revenue growth in recent years. Statistics show German club’s revenues more than doubled in a decade, jumping to over $751 million in 2019. However, the COVID-19 pandemic brought a costly hit to the club’s finances, with revenues falling to $703 million in 2021, a $48 million drop in two years.

Statistics show that the leading Premier League club, Manchester United, suffered the largest revenue cut among the top five European football clubs in this period. In 2021, the club’s revenues hit $643 million, $152 million less than in 2019.

As the fifth-largest football club on this list, Liverpool FC is the only club whose revenues increased in two years, rising from $613 million in 2019 to $619 million in 2021.

Over the last two decades, football became a massive cash-generating industry bringing millions of dollars of profit across Europe. However, the COVID-19 crisis produced a costly financial hit to European football leagues, causing their clubs’ revenues to plunge deep below 2019 levels.

According to data presented by SafeBettingSites.com, the combined revenues of FC Barcelona, Real Madrid, FC Bayern Munich, Manchester United, and Liverpool FC, as Europe’s five biggest football clubs, hit over $3.5bn in 2021, $330 million less than before the pandemic struck.

Considerable drops in broadcast and matchday profits triggered by lockdowns caused football clubs’ revenues to fall significantly amid the COVID-19 pandemic.

The Forbes data revealed that FC Barcelona ranked as the leader among the European football clubs, with $792 million in revenue in 2021, compared to $824 million two years ago. Despite that, the team value of the Spanish club increased by $800 million, rising from $4bn in 2019 to $4.8bn in 2021.

As the second-leading football club by revenue Real Madrid witnessed a much bigger financial loss in this period. In 2019, one of the most prestigious football clubs worldwide generated $896 million in revenue. Over the last two years, this figure plunged by $104 million to $792 million in 2021, a three times bigger loss than its largest competitor FC Barcelona.

The Forbes data revealed that Real Madrid also managed to increase its team value despite the financial losses caused by the pandemic, with the figure rising from $4.2bn to $4.8bn in two years.

As the third-largest football club by revenue, FC Bayern Munich also witnessed impressive revenue growth in recent years. Statistics show German club’s revenues more than doubled in a decade, jumping to over $751 million in 2019. However, the COVID-19 pandemic brought a costly hit to the club’s finances, with revenues falling to $703 million in 2021, a $48 million drop in two years.

Statistics show that the leading Premier League club, Manchester United, suffered the largest revenue cut among the top five European football clubs in this period. In 2021, the club’s revenues hit $643 million, $152 million less than in 2019.

As the fifth-largest football club on this list, Liverpool FC is the only club whose revenues increased in two years, rising from $613 million in 2019 to $619 million in 2021.

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Sport Business

Cristiano Ronaldo Snubs Coca-Cola Drink in Euro 2020 Press Conference, Wipes $4B Off Market Value

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Cristiano Ronaldo-Investors King

Cristiano Ronaldo’s removal of two Coca-Cola bottles during a press conference at the Euros has wiped $4 billion off the market value of the beverage giant company.

The Portugal captain is a renowned health fanatic and made it clear what he thinks of the carbonated soft drink. The 36-year-old shifted the bottles of Coca-Cola away from him during a press conference in Budapest on Monday in the prelude to his country’s Group F game against Hungary.

Ronaldo followed it by holding up a bottle of water before declaring in Portuguese: “Agua!”, appearing to encourage people to choose that instead.

Coca-Cola’s share price dropped from $56.10 to $55.22 almost immediately after Ronaldo’s gesture, a 1.6 percent dip. The market value of Coca-Cola went from $242bn to $238bn – a drop of $4bn.

Coca-Cola, one of the official sponsors of Euro 2020, replied on Tuesday with a statement that said “everyone is entitled to their drink preferences” with different “tastes and needs”.

A Euros spokesperson said: “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences.”

Ronaldo is a pop-culture colossus, boasting nearly 300 million Instagram followers.

On Tuesday, he scored twice in Portugal’s 3-0 win over Hungary – moving beyond France great Michel Platini as the record goalscorer at the European Championship finals with 11.

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Connor McGregor Racked up $180M in 2021, More than Messi, Cristiano Ronaldo, or LeBron James

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The world’s best athletes have plenty of opportunities to bank on their popularity. Besides lucrative sports contracts, most of them earn even more significant profits from heavy endorsement deals.

According to data presented by SafeBetting, Connor McGregor, as the highest-paid athlete in the world, racked up on and off-field earnings of around $180 million this year, more than Messi, Cristiano Ronaldo or LeBron James.

McGregor Earned $158M in Endorsements, Three Times More than Cristiano Ronaldo

McGregor’s performance earnings came from his appearance at UFC 257 in January 2021, in which he was knocked out by Dustin Poirier in the second round. Despite the disappointing showing, the MMA fighter could still boost his income through various endorsements and sponsorship deals, including those with Reebok and Beats by Dre. His primary source of off-field income came through the sale of his whiskey brand Proper No. Twelve to Proximo Spirits.

The Forbes data revealed that Conor McGregor earned $158 million in endorsements this year, three times more than Cristiano Ronaldo and double of LeBron James, as the athlete with the second-largest endorsement earnings globally.

As well as winning an incredible number of trophies, Lionel Messi tops the list of the highest-paid footballers. With $130 million in this year’s earnings, Argentinian footballer ranked as the second highest-paid athlete globally. Statistics show Messi has one of the two highest salary earnings, bringing him $97 million in 2021. Endorsement deals, including a lifetime sponsorship deal with Adidas, and deals with Pepsi, Lay’s, and Budweiser, brought him another $33 million this year.

The Portuguese superstar, Cristiano Ronaldo, is the third highest-paid athlete globally. His on-field earnings hit $70 million this year, $27 million less than Messi.

However, the famous footballer, who boasts five Champions League titles to his name, had off-field earnings of $50 million thanks to a lifetime deal with Nike and endorsements with DAZN, Electronic Arts, and Tag Heuer.

Three out of Ten Highest-Paid Athletes are Soccer Players

An American football player, Dak Prescot ranked fourth on the Forbs list of the highest-paid athletes globally. The Dallas Cowboys` quarterback earned $107.5 million in 2021, $73 million less than the first-ranked Collin McGregor. However, statistics show Prescot has the highest on-field earnings, bringing him $97 million this year.

Basketball superstar, LeBron James, rounds the top five list with $96.5 million in this year’s earnings. His endorsement deals make two-thirds of that value.

The Forbes data also revealed that three out of ten highest-paid athletes globally are soccer players. Football players took two spots on this list, the same as basketball players. MMA, auto racing, and tennis all have one athlete in the top ten list.

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Lagos to Host 22nd African Athletics Championship

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Thirty-two years after hosting the sixth edition of the African Senior Athletics Championship, Lagos has been confirmed as the host of the 22nd edition billed to hold on June 23 to 27 at the Teslim Balogun Stadium, Surulere.

After a meeting on Monday in Cairo, Egypt between President of Confederation of African Athletics (CAA) Kalkaba Malboum, and Minister of Youth and Sports Development Sunday Dare, Lagos was affirmed to host the crème-de-la-crème of African athletics in an event that will serve as the last qualifying event for African athletes for Tokyo 2020 Olympic Games.

Auxiliary support will be provided at the National Stadium, Surulere and the Yaba College of Technology, Yaba, both in Lagos during the five-day championship.

This will be the third time Nigeria will be hosting the Championship after Lagos (1989) and Asaba (2018) hosted the sixth and the 21st editions respectively.

Nigeria has now tied with Egypt as the two African countries to host the championships thrice since the inaugural edition in 1979 in Dakar, Senegal.

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