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African Messaging App Ayoba Celebrates Second Birthday With 5.5m Users, Launches Voice and Video Calling as well as Web Access

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Ayoba - Investors King

Ayoba, the African messaging app, has announced the launch of a new version of its android app (0.38) which offers users access to voice and video calling. This comes as the app celebrates its second birthday on the 4th of May 2021 with a user base of 5.5 million monthly users and an award for Best Mobile application late last year. The updated app is already live and in use, and is quickly proving popular, with thousands of calls going out across the world every day.  

Voice and Video calling requested by users

Users have been asking us to support VoIP (Voice over Internet Protocol) calls pretty much since day one,’  says Nolan Wolff, Head of ayoba. ‘And we are extremely pleased to be able to answer their call with this new release. All that’s required is for both parties to upgrade to the latest version of the Android app. This is available immediately from the Google Play Store and our website at ayoba.me.

Web access with ayoba lite

Ayoba has also launched ‘ayoba lite’, allowing users to message contacts from within a standard web browser, either from their desktop or a compatible smartphone. Ayoba lite is designed as a ‘space saver’ for users who are short on memory space on their device and prefer not to download the app.  ‘Ayoba lite has been built as a progressive web app (PWA),’ explains Wolff.  ‘This allows us to provide much the same core functionality as our full-featured Android app but contained within a standard web browser. This makes ayoba accessible to a very broad audience and we expect to reach an entirely untapped market segment. The initial Beta version of the PWA is independent of the Android app but it will evolve to allow a user to easily switch between platforms.’  Ayoba lite can be accessed  on web.ayoba.me.

A very happy 2nd birthday

5.5 million users is an immense milestone for a two year old application,’ says Olivier Prentout, Head of Consumer Marketing at ayoba.  ‘It’s crazy to think that two years have gone by since we launched in Cameroon as our first territory and initial partnership with MTN.  The app has changed so much, adding channels, music, games, micro-apps, MTN MoMo in some territories and more.  Localisation has been a key focus for us and we are very proud that users can access the app in 22 languages.’  Prentout continues,  ‘We have over 130 content channels in 7 languages including Arabic, Dari, Pashto, IsiZulu, English, Kinyarwanda and French to name a few.  There is something for everyone.  Help is available to all users with our in app How To channel or via our virtual assistant Aya’.

The two years have indeed been very busy, and also very rewarding, culminating in the achievement of the Africa Digital Award for Best Mobile Application in November 2020, in a voting process involving both industry judges and the public.

The company recently reassured its users that it’s not possible for messages in the app to be read by anyone, or shared to any third parties. The app features peer-to-peer private messaging which are end-to-end encrypted.  A user’s contacts and location are only available to other users if explicitly shared by the account owner. Users can feel confident that their private data will remain private, and is treated with the utmost care and respect. More information can be found in ayoba’s comprehensive Privacy Policy at ayoba.me/privacy-policy.

In partnership with MTN, MTN customers are automatically allocated free data to use ayoba features. Allowances range from 50MB daily to unlimited usage, depending on the country (with the exception of Benin).  Free data allocations can be used for all activities available in the app – including messaging, browsing, gaming and listening to music, and customers can also download the app data free at www.ayoba.me. Users are advised that voice and video calls are excluded from the free data provisions.

Ayoba is enjoying a busy 2021, with many upgrades and additions planned to its extensive list of features, including exciting new content in Channels and local MicroApps from across Africa.  Its ayoba!

10 REASONS TO USE AYOBA:

1.     FREE TO USE: ayoba is free to use. You need data to send messages and files to your contacts, but if you are on the MTN network, you will get free data every day to use the app.

2.     CHAT AND CALL NOW: Instantly send and receive text and voice messages, voice notes, and voice and video calls with any of your contacts.

3.     SECURE: End-to-end encryption means that messages in a conversation cannot be read by anyone else.

4.     QUICK CONNECT: Use your existing address book to quickly and easily connect you with your contacts.

5.     CHAT WITH EVERYONE: Send SMS text messages with anyone in your contact list, regardless of whether they’ve installed ayoba or not.  If the friend you send to does not have the app, the message will be delivered by SMS.  They can respond by SMS and it will come back into your app.  This is a unique technology.

6.     GROUP CHAT: The more the merrier! Set up group chats to easily communicate with friends and family in a single chat.

7.     SHARING IS CARING: Share videos, images, audio, and other files with your contacts.

8.     LET’S MEET: Share your real-time location with your ayoba contacts.

9.     CHANNELS: Consume all content across various categories ranging from news, sports, fashion, music, education to entertainment and much more, all within the ayoba app.  All of our channels are Africa centric – such as the Black Star channel for Ghana, Scrolla Africa in IsiZulu, Pulse Channels for Nigeria and Ghana covering business news, current affairs and entertainment, and over 50 artist channels highlighting African musicians and many more.

10.  LISTEN AND PLAY Our free music service allows users to listen to trending songs in our fantastic playlists, featuring the best of local and international music.  We have games that you can play as well, such as BattleShip, Pinball, Solitaire and more.  New content is added every day.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Starlink Pulls Plug on Ghana, South Africa, and Others

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Starlink, the satellite internet service operated by SpaceX, has announced the cessation of services in countries including Ghana and South Africa.

This decision comes as a significant blow to users who have come to rely on Starlink for their internet connectivity needs.

The decision, set to take effect by the end of April 2024, will disconnect all individuals and businesses in unauthorized locations across Africa, including Ghana, South Africa, Botswana, and Zimbabwe.

While subscribers in authorized countries such as Nigeria, Mozambique, Mauritius, and others can continue to use their kits without interruption, those in affected regions face imminent loss of access.

One of the reasons cited by Starlink for the discontinuation is the violation of its terms and conditions.

The company explained that its regional and global roaming plans were intended for temporary use by travelers and those in transit, not for permanent use in unauthorized areas. Users found in breach of these conditions face the termination of their service.

Furthermore, Starlink’s recent email to subscribers outlined stringent measures to enforce compliance.

Subscribers who use the roaming plan for more than two months outside authorized locations must either return home or update their account country to the current one. Failure to do so will result in limited service access.

The decision to discontinue services in certain countries raises questions about the future of internet connectivity in these regions.

Also, concerns have been raised about Starlink’s ability to enforce the new rules effectively. Reports indicate that the company has previously failed to enforce similar conditions for over a year, raising doubts about the efficacy of the current measures.

Starlink’s decision to pull the plug on Ghana, South Africa, and other nations underscores the complexities of providing satellite internet services in diverse regulatory environments.

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Nigeria’s Broadband Penetration Stalls at 42.53% Amid Connectivity Challenges

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broadband

Nigeria’s broadband penetration has stalled at 42.53% as of January, according to the latest report.

Subscriptions currently stand at 92.19 million, indicating a significant gap in connectivity, particularly in rural areas.

The Nigerian National Broadband Plan 2020-2025 aims to increase broadband penetration to 70% by 2025, with the ultimate goal of achieving 96% mobile broadband coverage by 2030.

However, this ambitious target requires substantial investment—approximately $461 million, according to a recent report by the Global System for Mobile Communications Association (GSMA).

While the country’s major telecommunications companies, such as MTN Nigeria and Airtel Africa, have invested heavily in expanding their network infrastructure, much of this development has been concentrated in urban areas. Rural and underserved regions face a significant coverage gap, exacerbating the digital divide.

Despite these challenges, Nigeria has made progress in improving its broadband infrastructure. Since 2012, the mobile broadband coverage gap across Africa has decreased from 56% to 13% in 2022, due to significant investments in network capacity and new technologies.

Nonetheless, millions of Nigerians, particularly those in rural regions, remain without access to essential telecom services.

To address this issue, Nigeria’s government established the Universal Service Provision Fund (USPF) in 2006, aimed at bridging the connectivity gap and expanding broadband access to unserved and underserved areas.

The fund provides resources for deploying telecommunications infrastructure in economically unviable regions.

The success of these initiatives, along with increased investments in broadband infrastructure and policies to incentivize internet expansion in remote areas, will be crucial in closing the connectivity gap and improving digital access for all Nigerians.

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iPhone Shipments Drop Amid Resurgence of Android Rivals

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Apple iPhone 14

Apple Inc. reported a significant drop in iPhone shipments during the March quarter, reflecting a downturn in sales across China amid the resurgence of competition from Android-powered rivals.

According to market tracker IDC, the tech giant shipped 50.1 million iPhones in the first three months of the year, a 9.6% year-on-year decline that fell short of the average analyst estimate of 51.7 million.

The steep decrease in iPhone sales marks Apple’s most significant quarterly dip since 2022, when Covid-19 lockdowns disrupted supply chains.

This time, the Cupertino-based company faces challenges from resurgent competitors such as Huawei Technologies Co. and Xiaomi Corp.

These firms have rebounded strongly in recent quarters, and their innovative product lines have begun to reclaim market share from Apple in China.

Samsung Electronics Co. regained its position as the top smartphone supplier globally, while Apple ranked second. Xiaomi closed the gap on Apple, shipping 40.8 million units, an impressive 33.8% increase year-on-year.

Transsion Holdings, another key player in the budget smartphone segment, nearly doubled its shipments, showcasing the competitive environment Apple faces.

Nabila Popal, research director at IDC, highlighted the broader shift in the smartphone market, which has recovered from the supply chain disruptions and challenges of recent years.

“While Apple has demonstrated resilience and growth in recent years, maintaining its pace and share in the market may prove challenging as Android manufacturers make strides,” Popal commented.

Apple has a strong brand and loyal customer base, yet its market position may be tested further by the aggressive pricing and innovative products offered by Chinese rivals.

The company’s efforts to sustain its premium pricing strategy may also be challenged as more customers consider switching to Android alternatives.

As the tech industry looks ahead to the rest of the year, Apple’s upcoming earnings report and strategic moves to address this competitive pressure will be closely watched by investors and industry observers alike.

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