US retail giant, Amazon has announced that it would be opening its first African office in South Africa with a real estate investment of over R4 billion. This announcement is coming a week after Twitter choose to open its first African office in Ghana.
Authorities in Cape Town noted that Amazon would be occupying a new development in River Club, a prime section of the city. This new development will create 5,239 jobs in the construction phase alone. Along with 19,000 indirect and induced jobs.
The 15-hectare parcel of land will cost R4 billion and include two precincts. Authorities said the first precinct of 60,000sqm would occupy different layers of development, while the second section of 70,000 will hold Amazon headquarters in Africa.
“US retail giant, Amazon, will be the anchor tenant, opening a base of operations on the African continent. The development is envisaged to take place in phases, with construction set to take place over three to five years.
It is clear that this development offers many economic, social, and environmental benefits for the area. We are committed to driving investment to revitalize the economy, which is slowly recovering following the impact of Covid-19.” This was affirmed by Cape town city officials.
Earlier last week, Techcrunch had reported that Amazon announced the opening of Amazon Salon, the retailer’s first hair salon and a place where Amazon aims to test new technologies with the general public.
Amazon has had its web engineering giant AWS in South Africa for years, but its main e-commerce services have not been available anywhere on the continent.
This announcement came a week after Twitter announced the decision to set up its first African office and headquarters in Accra Ghana. Twitter claimed that Ghana’s democratic and economic strides made the West African country a highly competitive destination over Nigeria and other countries.
It was unclear whether Amazon considered Nigeria and similar parameters as Twitter while deciding its African base.
Leading FMCG Companies in Nigeria
Fast-moving Consumer Goods (FMCG) companies in Nigeria are consumer-product-based companies that have been in existence for a long time. Their product items are always in high demand and are known for a consistently wide range of consumption.
This article will expose you to the best FMCG companies in Nigeria. It will also help you understand the terrain of FMCG companies in Nigeria in making the right decision in line with the success story of the industry.
Firstly, let us have a look at what FMCG companies in Nigeria mean. The acronym FMCG companies refer to Fast-Moving Consumer Goods and are also known as Consumer Packaged Goods (CPG).
FMCG are products that are sold in the market at a very minimum price, affordable. They are everyday products used by consumers and their categories include beverages, packaged and processed foods, and the counter drugs, among others.
One of the major significance of FMCG companies in Nigeria is that they are priced very little and can easily draw up their market prospects. In many instances, FMCG companies in Nigeria have so carved their niche that their brand names are used for other brands.
For many years, the Indomie brand has been used to call other noodles, including spaghetti. The brand ‘Close-Up’ produced by Unilever, one of the topmost FMCG companies in Nigeria has been used to call some other toothpaste, same in the case of the detergent ‘Omo’ also manufactured by Unilever.
Having a consumer-product company may not automatically sum you to be an FMCG company but the products must be in high demand and must be products that are consumed daily by its prospective buyers.
The best FMCG companies in Nigeria today have started somewhere, and to get the right means that you must follow the right step taken by the best FMCG.
Though these FMCG companies in Nigeria might have witnessed the introduction of new products in the markets, they are conversant with the market trend and can easily connect to their specific customers.
FMCG companies in Nigeria are in the top three companies contributing to the growth of the Nigerian economy.
This shows that despite the introduction of other products in Nigeria, an FMCG company in Nigeria must keep up with its brand vision. In some cases, some of these FMCG companies in Nigeria have expanded their reach beyond Nigeria into other countries around the world.
The stunning growth in the FMCG companies in Nigeria has made the industry saturated with sometimes, unnecessary products that eventually become a waste, although it has improved market competition and product quality and affordability.
List of FMCG companies in Nigeria
Now, let’s take a look at some of the top FMCG companies in Nigeria. These companies have made their names in the FMCG industry.
There are countless numbers of Fast-Moving consumer goods companies in Nigeria that have remained the best.
Some of the best fast-moving consumer goods in Nigeria are categorized under the non-durable household goods such as Packaged goods, Cosmetics, Over the Counter Drugs, Beverages, Cosmetics., Toiletries, Candies, etc.
The FMCG companies are generally categorised into two types depending on the number of products they offer to the marketplace. The mono-brand companies offer only one type of product like the Coca-Cola company. There are also multi-product companies that offer more than one type of product like Nestlé, and Unilever.
The following is the list of top FMCG companies in Nigeria
With Dangote just winning the best brand in Africa as Africa’s pride, it has shown how much FMCG companies have helped reshape the industry across Africa.
Dangote Group is a well-known FMCG company in Nigeria and beyond. The company is known for consumable products like sugar, cement, salt, pasta, noodles, flour, etc. but has invested in an ongoing multibillion-dollar project in the oil and gas, petrochemical, fertilizer, telecommunication, steel, and agricultural sectors.
Dangote Group is one of Nigeria’s most diversified business conglomerates with a resolute reputation for excellent business practices and product quality. With its headquarters in the economic capital of Nigeria, Lagos, Dangote Group is in no doubt a top FMCG company in Nigeria.
The company started operation as a group in 1978 with the primary aim of providing local, value-added products and services that meets the basic needs of the population.
The group presently operates in 16 other African countries. There, it builds local manufacturing capacity to generate employment, prevent capital flight and provide locally produced goods for the people.
Dangote group has 4 registered companies on the Nigerian stock exchange which include Dangote sugar refinery plc, Dangote cement plc, Dangote flour mills plc, and the NASCON allied industries. The group is famous for its cement business, being the most purchased cement in Nigeria.
Unilever Nigeria Plc
Unilever is another popular FMCG company in Nigeria that produces different kinds of popular products like Vaseline, Royco, Knorr, Blueband, Lipton, Omo, etc. with a unique product catalog.
Unilever Nigeria Plc manufactures and markets consumer products primarily in the home, personal care, and foods categories.
Unilever Nigeria Plc is one of the leading FMCG companies in Nigeria. Founded in 1923 as one of the oldest and most reliable FMCG companies in Nigeria. It produces different kinds of popular fast-moving consumer products in Nigeria. The company is also one of the world’s best leading consumer goods companies.
They are into manufacturing and marketing food, food ingredients, and home and personal care products. Its food segments include the production of tea, savoury, and spreads.
The company’s core products include fabric care, household cleaning, and water purification products. The FMCG company also has international brands, which include Vaseline lotion, royco, Knorr bouillon cubes, blue band margarine, Lipton, Omo multi-active detergent, and sunlight dishwashing liquid, close-up, pepsodent toothpaste, LUX soap, Lifebuoy soap, Rexona, Vaseline petroleum jelly, etc.
Nigerian Breweries PLC
Nigerian Breweries is arguably the largest beverage manufacturing company in Nigeria. Nigerian Breweries Limited is the first and largest brewing company in Nigeria.
The company was incorporated in 1946 as “Nigerian Brewery Limited” and later changed to “Nigeria Breweries Plc” after the emergence of the companies and Allied Matters Act in 1990.
The company has nine fully operational brewery branches within Nigeria. They have high-quality products being produced and distributed to all parts of Nigeria. With its rich portfolio of high-quality brands, the company is regarded as the best quality drink producing company in Nigeria.
Nigerian Brewery plc products, from its inception, include Star, Guider, Maltina, Legend Extra Stout, malt, Amstel malt, Heineken, Fayrouz, Climax herbal energy drink, and Goldberg, the premium non-alcoholic soft drink among others.
Nigerian brewery plc serves the Nigerian market and exports to other parts of Africa. Towards attaining its goal, the company acquired beer factories from Sona group and Life breweries at Ota and Onitsha respectively.
Nestle Nigeria Plc
Nestle is one of the oldest and most trusted FMCG companies by consumers that produces coffee, chocolate, baby foods, confectionery, drinks, cereals, etc.
Nestle Nigeria PLC is one of the oldest and largest foods and beverage companies in Africa. Nestle is a publicly listed food and beverage company in Nigeria. The company is majorly owned by Nestle S.S of Switzerland and was founded in 1961.
Nestle Nigeria PLC has been producing high-quality nutritious food products to the delight of its consumer. Nestle Nigeria plc has three manufacturing sites, a few branch offices, and its headquarters in Lagos. The company’s main factory is located in Ogun State, Nigeria. This makes it easy for the distribution of their products.
The vision of the company is to improve quality of life while contributing to a healthy life through the production and marketing of different quality products.
Their products include coffee, chocolate, baby foods, confectionery, drinks, Milo, golden morn, Nescafe, magi, food seasoning, dairy, hydrolyzed plant protein mix, confectionery, and bottled water, breakfast cereals, etc.
Chi Limited, another renowned FMCG company in Nigeria is a multi-product company that makes products like juice, refreshing fruit drinks, snacks, muffins, and yogurts amongst others.
The company is a subsidiary of Coca-Cola company. Chi limited was incorporated in 1980 and its focus is to provide good health for Nigerians.
Chi Limited is well known for the production of fruit juices, fruit drinks, and yogurts in Nigeria making it one of the topmost FMCG companies in Nigeria.
Flour Mill in Nigeria
Flour Mill was incorporated in 1960 as a private limited liability company. Flour Mills Nigeria is another FMCG company known for the production of flour meals. One of its became a public limited liability company in 1978. The manufacturing company widely loved golden penny flour.
As a leading FMCG company in Nigeria Flour Mill has expanded its tentacles into agriculture, livestock feed, and pasta manufacturing.
Flour Mills has once operated as a bulk cement bagging company in Apapa, Lagos state. The company has several subsidiary companies. These include Apapa bulk terminal, northern Nigeria flour mills, Nigerian eagle flour mills, Niger mills, golden pasta, golden noodles, golden sugar, UNICEM, golden shipping, Nigerian bag manufacturing company, etc.
The Vital group is a large conglomerate of companies in Nigeria reaching Agriculture, pharmaceuticals, and consumer products. Vital product plc was an established household brand that is trusted by a loyal consumer base and has years of quality and market share behind it.
Vital product company is most notable in the manufacturing and distribution of various fruit drinks and non-alcoholic drinks, although it launched as a pharmaceutical company. The FMCG company will be incomplete without vital products plc.
Vital Products PLC produces tomato pastes, fruit juice, non-alcoholic beverages, spreads, and seasoning brands. The brands are specifically devised to be accessible to all demographics of Nigeria.
Dansa Foods Limited
Dansa Foods Limited (D.F.L) is Fast Moving Consumer Goods company (FMCG) incorporated in December 1994. It is a wholly-owned Nigerian Company and a member of the Dangote Group. Dangote Group is the largest conglomerate in Nigeria
With an understanding of the needs of the consumer, we have developed a unique handling and storage process which ensures minimum damage and expiries. We deliver fresh because we have also created a separate channel for retail and with a dedicated system and logistics process; we achieve a balance between sales and production. DANSA is a corporate Member of NIFST.
Sumal Foods Ltd
This company produces different kinds of biscuits, and wafers. Sumal Foods is synonymous with quality and is highly committed to maintaining its moral beliefs.
Sumal Foods Ltd is known for high-quality made biscuits, chewing gum, and toffees. It oversees several leading companies under their names – Yale Foods and Vital Foods. These subsidiaries are well known for popular biscuits like digestives, coconut, okin, etc.
CWAY Food and Beverages Nigeria Company Limited
This is one of the fast-rising FMCG companies in Nigeria as their products are widely consumed which consists of milk drinks, and bottled water.
PZ Cussons is a major British manufacturer of personal healthcare products and consumer goods. It manufactures household goods like Morning fresh, Toiletries, Venus, Robb, and Baby Cussons. It operates worldwide, especially in Africa and Commonwealth nations.
Pz Cussons is one of the top FMCG companies in Nigeria. Founded in 1829, Pz Cussons is an international consumer goods group with an established portfolio of trusted consumer goods brands across a range of markets. It rose to the peak of the FMCG of its outstanding innovations, creativity, and dynamism in producing and marketing its products to its consumers, meeting the consumer utility.
Pz Cussons Company manufactures personal healthcare products and consumer goods. Their marketing presence is felt in Europe, Africa, and Asia, with several factories of which their main brand is the imperial leather range of soaps, bath and shower, and cosmetic products. They run a joint venture electrical superstore in Lagos, Nigeria.
Some of their widely used products are morning fresh, toiletries, Venus, Robb, baby Cussons, imperial leather, soaps, shampoos, gels, milk, olive oil, detergents, healthcare products, etc.
Friesland Campina Wamco Nigeria Plc
This is the top leading diary company in Nigeria with their products largely available in the market place which consists of top brands like Peak, Friso, and Three crowns.
Incorporated in 1973 and commenced operation in 1975, Friesland Campina Namco Nigeria plc was formerly known as West Africa Milk Company Nigeria PLC (WAMCO). It is an affiliate of Royal Friesland foods of The Netherland, which has its headquarters in Ikeja, Lagos.
Friesland produces and sells a wide range of branded dairy products and fruits based drinks for the consumer market.
Friesland Campina Wamco Nigeria PLC has several operating centres, making it easy to distribute its product to the public. The top leading diary company in Nigeria with its products largely available in the market place which consists of top brands like peaks, Friso and three crowns, cheese, coffee enrichers, whey derivates, baby and children foods, ready to drink milk, milk powder, condensed milk, and butter.
DuFil Prima Foods
Produces high-quality instant noodles consumed by a large fraction of Nigeria’s population.
De United foods industries limited was incorporated in 2001 as a private limited liability company and later became a public limited liability company in 2008. Dufil prima foods became a holding company of the group in 2008 after a major restructuring.
This arises due to the growing demand for the products from the customers within and outside Nigeria. The holding company is a joint venture between the Tolaram group of Singapore and the Salim group of Indomie and currently has 2 factories. Its objective is to provide fresh and quality products to the consumer. Its famous brand is Indomie,
Dufil Prima Foods introduced Indomie to the market in Nigeria in 1995, making it the first brand that pioneered and developed the instant noodles market in Nigeria. Its manufacturing plants are the largest of their kind in Nigeria and the largest in Africa.
Daraju Industries Limited
This company produces varieties of products like detergents, toothpaste, beauty products, bathing soap, matches, dishwashing liquid soap, etc. The company has been in existence since 2008.
Other top FMCG companies in Nigeria are the Beloxxi group, Nexans Nigeria, La Casera Company Plc, OK Foods, Deli Foods, British American Tobacco, Rites Foods Ltd, Comart Nigeria Ltd, Newbisco Ltd, Honeyland Foods, and many more.
One unique thing about Fast-Moving Consumer Goods in Nigeria is that their lifespan is often short. That is, the production date usually closer to the expiration date as compared to other products in the market. That is why it is called fast-moving consumer goods.
To become a top brand as an FMCG company in Nigeria, you need persistence and consistency. Sometimes the Nigerian economic space may bring challenges that can influence even the best FMCG companies in Nigeria.
Dangote Bags Eight Awards, Wins Most Admired Brand for the Fifth Time
Dangote Industries Ltd. (DIL) has once again won the most admired brand for the fifth consecutive year in the just concluded award organised by Brand Africa.
In a statement released and signed by Group Head of Corporate Communications, Dangote Group, Mr. Tony Chiejina on Thursday in Lagos, the award was presented to Dangote for its “leadership position in driving quality brands across the continent.”
According to the Chairman, Brand Africa, Mr. Thebe Ikalafeng, Dangote Industrial Limited is a global African brand and it symbolises African pride, which has made it the top-level “Made-in-Nigeria” brand rank. “Dangote had also moved up a rank in the Top 100 most admired brands,” he added.
Ikalafeng said the rankings were based on a pan-African survey covering over 25 countries, which collectively accounted for over 85 per cent of Africa’s population and 85 per cent of the continent’s Gross Domestic Product.
“The research is conducted by GeoPoll, the world’s leading mobile surveying platform, with strategic analyses, and insights.
“The ranking was conducted by Kantar, the world’s leading data, insights, and consulting company, and Brand Leadership Group, Africa’s foremost branding, strategic communications, and intellectual property advisory firm,” he added.
Group Chief Commercial Officer, Mr Rabiu Umar, Dangote Industrial Limited, appreciated Brand Africa for the initiative of building and promoting African brands.
Umar said: “the company had risen a notch higher as a global brand with the export of Dangote Fertiliser to many countries of the world. People now identify with the brand and in all the countries where we operate, Dangote Cement has become a reference point.
“To the management of DIL, the ranking was not unexpected, because the company has a long-standing reputation for quality, relevance, compliance, and social stewardship. He said: Our mission and vision engage and inspire us, and by extension connect us to both our internal and external stakeholders.
He further said “We fervently believe that only Africans can develop Africa, and this gives us a stronger sense of relevance in all the countries where we have our operations.
“We are touching lives by providing their basic needs and empowering Africans more than ever before, creating jobs, reducing capital flight, and helping the government to conserve foreign exchange drain by supporting different industrial and infrastructural projects of African governments,” Umar added.
Dangote won awards in eight different sets including Most Admired Nigerian Brand, West Africa’s Most Admired Brand, West Africa’s Most Admired African Brand, Most Admired Nigerian Brand in Africa.
Less Market For Brand New iPhone Sellers As Nigerians Opt For UK Used
There is no doubt in the fact that Computer village in Ikeja area of Lagos is known as a hub for sale of UK used phones, especially iPhones.
For some reasons, this area seems to be a one-stop location for individuals who can barely afford to buy the brand new iPhones and other used phones.
Surprisingly, these phones, contrary to the name they’re called (UK used) are not necessarily imported from the United Kingdom alone. Rather, they also originate from other countries like the United States of America, Hong Kong, Dubai, Korea, China, among others.
Perhaps, the name ‘UK used’ was given due to the fact that the first sets of iPhones to be imported into the country came from the UK. The huge preference for UK used phones by most Nigerians is unconnected to the unstable exchange rate.
For some time now, the Naira has faced a long slump against the dollar and other currencies. In 2014, a dollar was exchanged for 148 naira, about 20 percent more than the price it was in 2009. Since then, the exchange rate has continued to soar higher, almost becoming a bottleneck for Nigerians. Currently, one US dollars is exchanged for 416.31 naira, over 100 percent increment from 2014.
Investors King gathered that the exchange rate has, among other things, led to the increment in prices of goods imported into the country, including gadgets. Hence, people opt for the less expensive, yet functional gadgets, especially iPhones.
It is important to note that these UK used phones, in some cases, do not come without hitches. While some might come with defective screens, others might have slight internal issues.
However, one has to be extremely careful when purchasing these UK used phones. Preferably, one should go with an expert in the phone business or a phone engineer when buying. This is because of the risk factors associated with it, some which are already highlighted above.
Also, people fall victims of stolen or refurbished phones. In most cases, these phones are sold ridiculously cheap, sometimes half of the price it should be sold.
Before buying a UK used iPhone, one should consider some of its features well. A good UK used iPhone, regardless of the model, is expected to accept SIM cards. In the case of refurbished iPhones, there might be a SIM slot but this doesn’t guarantee that the phone will work.
It is also importation to note, for the iPhone 6, 7, and 8 series, when the fingerprint on the home button does not work, it cannot be fixed again or might hinder some basic features in functioning.
Unlike the new iPhones, the UK used iPhones do not come with a warranty. This is one of the disadvantages in it. So, it is important to ensure that one is getting something worth its price and confirmed to be really UK used.
One way of checking if the iPhone is new or refurbished is by checking its serial number on the Apple website.
There’s also a way of checking if a UK used iPhone is stolen or not. Every cell phone has a unique serial number, which is used to identify that device. This helps to lock the stolen device as well when needed. The GSM carriers use the IMEI number and the CDMA service providers use the MEID number to identify the device.
One of the major reasons people opt for iPhones, instead of other brands of phone is because of its camera quality. Therefore, this is an aspect that should also be thoroughly considered when purchasing a UK used iPhone. If possible, to see the quality of images, take at least multiple videos and pictures before purchasing, to make sure the camera of the device works perfectly.
Some brands of the iPhone are already outdated and no longer in production. These include iPhones 5, 5C and 5S. These phones are however still sold by some vendors at the rate of about 20,000 to 32,000, depending on the volume of the memory.
It is usually advisable to buy the latest models, if one can afford them. These models include iPhone X, XS MAX, and others. This is because electronics that have been on the market for more than 3 years might be hard to maintain. Also, one might spend more replacing the battery and other parts on the gadgets because they might have worn out or expired or damaged due to improper use.
Prices of some UK used iPhones, according to Sellatease:
|iPhone 6 16GB in Nigeria||40,000 – 45,000 Naira|
|iPhone 6 64GB price in Nigeria||45,000 – 50,000 Naira|
|iPhone 6 plus + 16GB||55,000 – 60,000 Naira|
|iPhone 6 plus + 64GB||60,000 – 65,000 Naira|
|iPhone 6 plus + 128GB||65,000 – 75,000 Naira|
|iPhone 6S 16GB||50,000 – 55,000 Naira|
|iPhone 6S 32GB||53,000 – 58,000 Naira|
|iPhone 6S 64GB||55,000 – 63,000 Naira|
|iPhone 6S 128GB price||60,000 – 74,000 Naira|
|iPhone 6S+ plus 16GB||60,000 – 70,000 Naira|
|iPhone 6S+ plus 64GB||63,000 – 75,000 Naira|
|iPhone 6S+ plus 128GB||70,000 – 80,000 Naira|
|iPhone 7 32 GB||70,000 – 80,000 Naira|
|iPhone 7 64 GB||70,000 – 83,000 Naira|
|iPhone 7 128 GB||70,000 – 88,000 Naira|
|iPhone 7 plus + 32 GB||115,000 – 125,000 Naira|
|iPhone 7 plus + 128GB||120,000 – 135,000 Naira|
|iPhone 7 plus + 256GB||125,000 – 145,000 Naira|
|iPhone 8 32GB||100,000 – 120,000 Naira|
|iPhone 8 64gb||95,000 – 105,000 Naira|
|iPhone 8 128GB||98,000 – 110,000 Naira|
|iPhone 8 256gb||100,000 – 115,000 Naira|
|iPhone 8 plus + 64GB||140,000 – 159,000 Naira|
|iPhone 8 plus 128GB||145,000 – 170,000 Naira|
|iPhone 8 plus + 256GB||155,000 – 175,000 Naira|
If one is on a low budget and still wants a nice UK used iPhone, iPhone 7 and 8 might be a good option.
The iPhone X, XR and XS were launched with modifications and presently, one can get a UK used iPhone X 64GB and 256GB for about 180,000 naira to about 190,000 respectively. The iPhone XR 64GB and 128GB is sold for 198,0000 and 210,000 respectively while the XS 64GB and 256GB is sold for about 195,000 and 210,000 respectively.
Check out a list of the iPhone X series and their prices below:
|UK used iPhone X 64GB||160,000 – 180,000 Naira|
|UK used iPhone X 256GB||175,000 – 190,000 Naira|
|Price of UK used iPhone XR 64GB||175,000 – 190,000 Naira|
|UK used iPhone XR 128GB||180,000 – 210,000 Naira|
|Price of UK used iPhone XR 256GB||195,000 – 220,000 Naira|
|UK used iPhone XS 64GB||180,000 – 195,000 Naira|
|UK used iPhone XS 256GB||190,000 – 200,000 Naira|
|Price of UK used iPhone XS 512GB||198,000 – 220,000 Naira|
|UK used iPhone XS max 64GB||240,000 – 260,000 Naira|
|UK used iPhone XS max 256GB||260,000 – 275,000 Naira|
|Price of UK used iPhone XS Max 512GB||270,000 – 285,000 Naira|
It’s not surprising that a lot of people prefer iPhones to Android phones.
According to a report by geeksmodo, the iPhone is more user-friendly. Even though most Android phone creators try their best in producing these phones, iPhones are perceived to be the easiest phone to use until now. The look and feel of iOS has not changed over the years.
The iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc, exclusively for it’s hardware. It is the operating system that powers many of the company’s mobile devices.
Another advantage of iPhone over Android phones is security. The US Federal Bureau of Investigations (FBI), revealed that even with physical possession of someone’s iPhone, it takes the assistance of an exceptionally skilled hacker to break into it and access the data.
Apple does take security seriously, releasing updates to all iOS devices directly, which helps contain any breaches upon becoming aware of them, and disinfecting everybody’s devices, regardless of who their carriers are.
While further revealing the advantages of iPhones over Android phones, Geeksmodo noted that iPhones tends to hold their value pretty well. It’s easier to resell an iPhone than an Android phone if you want an upgrade. Though some Android devices also hold their value quite well, the cost of the upgrade is less painful for iPhone users.
Meanwhile, Apple is known for releasing newer models of iPhones. The iPhone 13, was recently launched by the company with updated cameras, new colors, smaller notches, and faster A15 chip. There are however, rumours that the iPhone 14 models will be launched in a few month’s’ time. It is expected to be launched in India in October, 2022.
According to Macrumours, the 2022 iPhone 14 Pro models are expected to eliminate the notch in favor of a new design. Apple might likely go with some combination of a circular hole-punch cutout for the camera paired with a pill-shaped cutout to house to key Face ID components.
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