The SKLD Reward Promo seeks to reward 6 back-to-school shoppers every Friday for 5 weeks with N30,000 SKIT shopping vouchers. A draw will be held every Friday in-store and online (skit.ng) to select the 6 lucky winners.
The 1st draw will hold on Friday, April 23. The winners would be announced on the store’s social media platform. Customers also stand a chance to win several gift items at the store locations – Ikeja, Lekki, Ikota, Lagos as well as Wuse II, Abuja. In addition, primary and secondary school owners will be rewarded up to a 20% discount on school uniforms in the Marcel Hughes early bird campaign.
Speaking on the initiative, General Manager Commercials, SKLD Integrated Services, Seun Ogunjimi, reiterated the Company’s value proposition to customers.
She said: “Over and above our determination to build value for all of our stakeholders, such as ensuring that our consumers have one less thing to think about when it comes to their children’s education, we are currently aware of their difficulties, especially as a result of the pandemic, and we want to help alleviate them.
“The SKLD Reward Promo was created as a result of this. For 5 weeks during the promo, we will be rewarding 30 skit customers with over N1 million naira in discount, vouchers and gift items. We also identify with the challenges of running a business in this environment, as such, we are rewarding school owners 20% discount on school uniform purchase in our Marcel Hughes early bird campaign.”
Brands and Marketing Manager, SKLD Integrated Services, Wale Disu also stated that the SKLD Reward Promo represents one of the organization’s core values – ‘customer focused’.
“At the core of our operations is our dedication to our customers, be it wholesale or retail. Regardless of the economic challenges, we will remain committed to being customer-focused by ensuring that we are a seamless one-stop solution for our customers’ needs. We also understand the challenges our customers face, particularly in these times, for this reason, we will reward 30 lucky customers with N30,000 shopping vouchers for 3rd term back-to-school shopping. Also, reward schools with discounts worth over N5 million on school uniform orders as they plan for the new academic session” he said.
To qualify for the N30,000 voucher draw, customers are expected to make a minimum spend of N40,000 at the store in Ikeja, Lekki, Ikota. Wuse II, or online at skit.ng on back-to-school items such as bags, school uniforms & shoes, stationeries, food flask, calculators, books, art supplies, etc.
SKLD Integrated Services for over 20 years has provided educational, office, and lifestyle supplies, branded product distribution, technology, garment manufacturing and humanitarian aid procurement services through contracts, wholesale, retail and online channels.
SKLD is an integrated corporate entity providing educational and office supplies, branded product distribution, technology, Garment manufacturing and Humanitarian procurement services through contracts, wholesale, retail and online channels through its brands’ Skit, Marcel Hughes, SKLD Relief, and Weaveworx, as well as sole distributorship of Casio products and Qualatex balloons.
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Dangote Group Reigns Supreme as Nigeria’s Most Valuable Brand
The Dangote Group has proudly asserted its position as Nigeria’s most valuable brand, achieving a remarkable aggregate score of 86.2 percent on the Brand Strength Measurement (BSM) Index, a meticulous evaluation conducted by Top 50 Brands Nigeria as part of its comprehensive 2023 Top Brand Perception Assessment.
During a much-anticipated media briefing held in Lagos on Wednesday to unveil the 2023 Top 50 Brands Nigeria list, the organization lauded Dangote for its unwavering commitment to excellence, which has solidified its stature as a premier brand within the nation.
The conglomerate revealed that MTN, a formidable contender in the market, secured a closely contested second place, boasting an impressive 85 BSM index score.
This year’s rankings saw Airtel Nigeria and Globacom securing the third and fourth positions, both earning significant BSM index scores of 77.9 and 77, respectively.
BUA Group made its inaugural appearance in the Top 10, capturing the attention of industry observers with a noteworthy BSM Index score of 70.8.
The illustrious list of the Top 10 brands further includes Access Bank, Zenith Bank, Coca-Cola, GTCO, and First Bank, each of which has maintained its exceptional reputation and resonance within the Nigerian market.
Commenting on the outcomes of this year’s assessment, Taiwo Oluboyede, CEO of Top 50 Brands Nigeria, said, “A brand is akin to a person, embodying all the traits that define its personality to the audience. When you hear a person’s name, you’re likely not merely recalling their appearance or attire, but rather who they genuinely are and the significance they hold for you.”
Oluboyede continued, “One may profess to be the best in the world and may even invest in extensive advertising to attract attention. However, the true perception of that individual is ultimately shaped by one’s personal experience. Likewise, the perception of a brand can evolve from favor to disfavor, or vice versa. This dynamic holds true for both individuals and brands alike.”
SnackFix From Bühler Adds Value to Local Grains in Nigeria and Boosts Food Security
The SnackFix small-scale cereal bar production system from Swiss technology group Bühler is the ideal solution for small and medium enterprises (SMEs) to add value to locally produced grains in Nigeria and assist the country to address food security, says Manuel Murrenhoff, Managing Director, Bühler Nigeria.
On-the-go snacking consumption in Nigeria is rising steadily, presenting opportunities for SMEs to enter the market. “In terms of bars, fruit, and sweet snacks alone, this market segment is expected to exceed half a million tonnes by 2025,” says Murrenhoff. The main driver is the burgeoning population, estimated at 223.8 million in 2023, a 2.41% increase over 2022, and expected to grow to 377 million by 2050.
“The economically active part of the Nigerian population is quite sizeable and very mobile, which is boosting on-the-go snacking consumption,” says Murrenhoff. In addition, with half of the population living below the poverty line, there is more than ever the need to drive consumption of the full range of locally grown grains to keep final product prices in check.
“With the price of wheat projected to rise to record heights, Nigeria cannot possibly feed the growing population by importing wheat and other products. On the one hand, there is a shortage of forex and on the other hand, prices are escalating globally. That is where innovation, using local grains, plays an important role in food security, especially as these can be successfully incorporated into ready-to-eat foods,” says Murrenhoff.
Iyore Amadasun, Sales and Channel Business Manager at Bühler Nigeria, says that Bühler’s Snackfix, designed for food producers seeking a share from the on-the-go snack segment, promotes the processing of locally sourced grains for snacks while maintaining the highest food safety standards.
SnackFix is a multi-grain solution that allows SMEs to innovate across the spectrum of locally produced grains in Nigeria. The technology presents an entry-level, plug-and-play solution that is compact, cost-effective, and easy to commission and operate.
SnackFix includes a continuous mixer, a cooling tunnel, and a cutting system, all in one – everything needed for quality production. The combination allows SMEs to manufacture a huge variety of cereal bars at a volume of up to 130 kg per hour.
Customers benefit from Bühler’s experience in product development using a wide range of locally produced grains including, for example, sesame seeds, cashews, and peanuts. “We can help newcomers in the market achieve the best recipe to satisfy functional and indulgence consumer requirements in this segment and then supply them with a customised solution,” says Amadasun. In addition, Bühler has an innovation centre and laboratory in Switzerland to assist with different formulations and product development.
“The ready-to-eat market is of strategic importance to Nigeria, as it can adapt local grains for snacking consumption, promote healthy eating habits, and at the same time assist with Food Security,” says Amadasun.
With offices in Lagos and Kano, Bühler Nigeria is a leader in grain and food processing and offers solutions for grain drying and storage, flour milling, rice milling, cacao and chocolate processing, wafer and biscuit, pasta and noodles, feed, and aqua feed milling. Bühler Nigeria also provides support in the form of solutions for ink and coating applications and flexible packaging systems.
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