The UK-Nigeria Tech Hub has launched an open-source Business Intelligence Platform aimed at providing transparent and reliable data about the Nigerian tech sector.
Funded by the UK Government’s Africa Technology and Innovation Partnership (ATIP) programme, the platform aims at reducing the informational barriers to entry for companies, investors, and researchers interested in doing business in the country.
Nigeria remains a leader across sub-Saharan Africa for vibrancy and volumes when it comes to the tech landscape and there is an increasing need to provide reliable and legible points of reference.
The new Business Intelligence Platform draws directly on data from Briter Bridges and leverages the UK-Nigeria Tech Hub brand and network to maximise inclusion and access to information about the state of tech in the country.
As part of this commitment, the UK-Nigeria Tech Hub and Briter Bridges, the delivery partners for the platform, would be joining forces and leveraging their dual positioning as local based, globally-focused organisations to bring the ecosystem together via initiatives, research content, and unlocking future funding opportunities.
Speaking on the launch, the British Deputy High Commissioner, Ben Llewellyn-Jones said: “The launch of this open-source Business Intelligence Platform will enhance access to valuable information and data necessary for fostering partnership across the UK and the Nigerian tech ecosystems.
“This is a testament to the role the UK Government can play in supporting the tech ecosystem in Nigeria.”
Speaking on the importance of the Business Intelligence Platform and the UK’s support, Team Lead, West Africa Research and Innovation, Leanne Jones, said: “We are glad that the UK Government’s Africa Technology and Innovation Partnership (ATIP) programme can support the development of this open-source Business Intelligence Platform for the Nigerian technology sector.
“Access to this kind of information by all industry players will go a long way in addressing information gaps, identifying opportunities for collaboration and increasing access to funding.”
The Interim Country Director of the UK-Nigeria Tech Hub, Lamide Johnson stated: “We are excited to have partnered with Briter Bridges to co-develop and launch the Open-Source Business Intelligence Platform, aimed at the providing tech- stakeholders across the board easy access to information required to promote high-end digital tech opportunities.”
The new platform will allow users: Access to a comprehensive database of startups, tech hubs, and investors operating in Nigeria; Access to a live investment tracker showcasing all deals happening in the country; Crowdsource new entities/players in the Nigerian tech ecosystem, among others.
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Fintech Company, Grey, Unveils New Look to Support its Global Expansion Strategy
Grey, a leading cross-border fintech company, has embarked on a significant global brand rebranding initiative, revealing a fresh logo and website design.
This strategic move aligns with the company’s dynamic plans to expand its footprint in the global market.
The company’s transformation was unveiled on its social media platforms on Monday, November 27, 2023. Grey aims to leverage this fresh identity to reach a broader audience and solidify its international presence. The updated brand assets visually represent Grey’s commitment to innovation, excellence, and global connectivity.
The rebranding initiative follows closely on the heels of Grey celebrating a milestone achievement of surpassing 500,000 users. The company’s rapid growth and expanding user base have spurred this bold step towards rebranding, symbolizing success and underlining its dedication to remaining at the forefront of global fintech innovation. Furthermore, the previous logo was not usable in some foreign markets due to trademark conflicts with another company.
Idee Obong, The CEO and founder of Grey, shared insights into the rationale behind the rebranding, stating, “As we chart our course toward serving a global audience, we recognized the need for trademarks and related processes. We identified similarities with existing marks during this evaluation, prompting a deliberate rebrand. The new logo and website signify our forward trajectory, emphasizing global connectivity and our commitment to creating a more interconnected world. Our focus remains on being people-centric and cultivating a lasting community.”
Grey’s brand evolution is occurring at a crucial juncture for the fintech industry, which is positioned for significant opportunities despite recent economic uncertainties. The fintech sector has faced challenges in the past year; notwithstanding, Grey has rapidly scaled, adeptly responding to the heightened demand for its services.
The company has also established key partnerships across both B2B and B2C sectors across Africa over the past months, solidifying its reputation as a trusted and reliable cross-border payments company.
Femi Aghedo, Co-founder of Grey, emphasized the strategic timing of the brand evolution, stating, “The timing simply felt right to evolve our brand. Our growth and evolution as a business needed to be reflected tangibly. We are dedicated to ongoing innovation, adapting our services to meet the dynamic needs of our customers. Our core mission is to provide seamless and secure cross-border payment solutions, empowering businesses and individuals in the global economy. We eagerly anticipate the future of fintech and the opportunities it presents for us to impact the industry positively.”
Furthermore, customers can expect a more innovative and interconnected user experience when engaging on their platforms. As Grey ventures into this exciting new chapter, the team remains committed to providing cutting-edge and secure cross-border payment solutions, fostering global connectivity, and contributing to the evolving landscape of the fintech industry.
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