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Railsbank and Paceline Collaborate on First-ever Health and Wellness Credit Card

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Railsbank, a leading global Banking-as-a-Service (BaaS) and Credit Card-as-a-Service (CCaaS) platform, and Paceline, a retail health and wellness platform, are collaborating on the first-ever health and wellness credit card.

This Paceline branded credit card allows users to earn category-based cash back based on both their physical activity as well as what they spend.

Paceline card members will earn elevated cash back on health and wellness transactions, and earning boosts when they achieve the weekly fitness milestone on the core Paceline app.

Paceline has already built a community of health enthusiasts that connect its app to their wearables to track fitness goals. Currently, active users have logged over 4.6 million workouts, totaling 128 million minutes, earning rewards to brands like Amazon, Starbucks, Athleta, Sun Basket, Hyperice, and Echelon. These active Paceline customers will be first in line for this credit card offer.

As Paceline builds its credit card offering, it will be using both the Railsbank CCaaS product launched in Q4 last year and its core finance platform.

Dov Marmor, Railsbank Chief Operating Officer (North America), said: “Paceline wanted a wholly-embedded experience where a credit card could live in the Paceline app and integrate with all its health-related features. Before CCaaS, that just was not a reality.

“CCaaS prebuilt the entire infrastructure needed to launch a credit card fast, taking on the heavy lifting such as banking, credit, payments operations, risk management and compliance. It lets Paceline focus on UX, customer experience and differentiating their brand from anything else on the market.”

Joel Lieginger, Paceline founder and CEO, added: “Physically active customers spend three times more and are five times more profitable to financial services providers. This scenario presents a huge opportunity to lifestyle brands, and drives lower acquisition costs and higher lifetime value for credit cards and insurance, resulting in better societal health overall.

“With the Railsbank CCaaS product, we can build towards our vision and launch the first health and wellness credit card that rewards and incentivizes physical activity with material financial benefit – all in a fraction of the time it would take to build ourselves.”

Paceline recently announced a USD5 million seed investment co-led by Propel Venture Partners and Montage Ventures. Last November, Railsbank raised USD37 million growth funding co-led by MiddleGame Ventures and Ventura Capital.

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

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Kazang Pay Launches Card Acquiring Service in Zambia

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Kazang, the prepaid value-added services (VAS) and card acquiring business within JSE-listed fintech Lesaka Technologies, has launched its Kazang Pay card acceptance solution for merchants in Zambia. Kazang Pay makes it affordable for merchants to accept card payments on the same Kazang terminal they use to sell prepaid products and services.

The Kazang Pay enabled terminal in Zambia accepts VISA debit and credit cards as well as mobile wallet payments. Payments are settled to the merchant’s Kazang wallet on the same day. It’s as easy as letting the customer tap or insert their bank card and enter their PIN on the secure scramble PIN pad.

Kazang operates around 12,000 VAS terminals in Zambia. The goal is to enable the majority to accept card payments over the next six months. Benefits to merchants include low transaction fees and no monthly terminal rental fee for those that meet a modest monthly transaction threshold as well as the opportunity to grow their business through card acceptance.

Kazang is Zambia’s largest VAS point-of-sale terminal provider, enabling mobile money payments, bank and mobile money cash in and out, bill payments, airtime, Zesco, and many other prepaid services on one platform. The addition of card acceptance makes the platform even more comprehensive for merchants and consumers alike.

The launch of Kazang Pay in Zambia follows the introduction of the solution in South Africa, where around 60,000 small and micro merchants use Kazang Pay to accept card payments.  In Zambia, there are around 3.8 million debit, credit and ATM cards in issue and 41,000 point of sale (POS) terminals in place. The value of POS transactions has grown to K 111.4 billion by 2022 from less than K 20 billion in 2018, according to the Bank of Zambia.

Says Leon de Wit, managing director at Kazang Zambia: “Zambia has made enormous strides in terms of financial inclusion, with card usage and penetration growing at a rapid pace. With Kazang Pay, merchants can now easily accept card payments on the same all-in-one terminal they already use for vending of VAS products.

“Card transactions help merchants to grow basket sizes and potentially attract more customers, and at the same time, reduce the risks and costs of handling cash. Moving towards digitalised payments will also enable merchants to track sales, manage cash flow,  and create a footprint that could make it easier for them to access loans.”

Ashley Naidoo, director of Kazang Pay in South Africa says: “Our Zambian merchants have eagerly embraced our card acquiring service as a valuable part of our one-stop solution. Following the launch of Kazang Pay in Zambia, we have seen higher VAS sales across our merchant base and much-improved merchant retention and with our card acquiring solution we now appeal to a broader merchant base.”

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PayRetailers Expands Into Nigeria, Other African Countries

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PayRetailers, the leading payment processor for Latin America, has today announced further expansion into Africa.

With coverage now across 12 countries, the company offers a unified simple payment solution that will be a game changer for cross-border online merchants looking at Africa as their next move for strategic growth.

PayRetailers offer a simple, user-friendly, and scalable experience to businesses looking to grow their regional operations and give them access to major local payment methods like MPESA, Airtel, and MTN.

The further expansion includes Burkina Faso, Cameroon, Kenya, Ivory Coast, Ghana, Senegal, South Africa and Nigeria, having recently launched in Rwanda, Zambia, Uganda, and Tanzania three months ago.

This expansion effort further solidifies PayRetailers’ ability to unlock new growth opportunities for their clients, giving them easy access to additional emerging markets. For existing clients, in fact, this process requires zero integration efforts, as it is all handled via the same API.

With many populations across Africa being underbanked, PayRetailers accelerates financial inclusion across the region by supporting businesses with their growth journey. The market is increasingly mobile and connected, with global businesses seeking to tap into the strong growth opportunities across Africa.

The expansion marks a significant milestone in PayRetailers’ ambitious growth plans, with further expansion planned into more African countries as well as Europe. Leveraging its extensive experience in Latin America, the company is well equipped to address the unique needs of African consumers and businesses.

Jonathan Vintner, Global Head of Sales at PayRetailers, said: “Expanding into eight new markets marks a significant milestone for PayRetailers as we continue our mission to bring tailored payment solutions to diverse regions. Africa is a vibrant and varied continent, with payment preferences that differ from region to region.

“For example, our launch in Kenya enables merchants to access M-Pesa, the country’s leading mobile money provider, while in South Africa, we’re offering a blend of card and cash solutions to meet local demands. All of this is seamlessly integrated into our existing API, allowing merchants to access the top payment methods across Latin America and now Africa through a single connection—with more countries on the horizon”.

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HabariPay’s Profits Surge 30.7% in H1 2024, Reflecting Strong Growth in Digital Payments

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HabariPay, the fintech subsidiary of Guaranty Trust Holding Company (GTCO), has reported a 30.7 percent rise in profit in the first half of 2024.

Analysis of the tier-one bank’s recent financial statement showed that the fintech recorded a profit after tax of N1.7 billion in H1, compared to N1.3 billion in the same period of 2023.

According to the financial statement, HabariPay’s growth showed promising adoption of the bank’s digital payments business as it looks to bolster its hold on the fintech sector.

“Through our Habari platform, our customers can shop for diverse products online, pay bills, watch videos, and listen to music. We continue to improve the platform to meet and support everyone’s lifestyle,” it said.

A further breakdown of the report revealed that the fintech company’s operating income in the first six months increased by 22.7 percent, N2.7 billion in H1, from N2.2 billion in the same period of last year. Its operating expenses rose to N703 million from N688 million.

The company generated N2.06 billion from its core business activities, an 815.6 percent rise from N225 million reported in 2023.

When Guaranty Trust Bank transitioned from its standalone commercial banking structure into a holding company, HabariPay became a standalone business offering payments, a marketplace, and small business services.

HabariPay’s flagship product, Squad, combines a payment gateway and e-commerce platform with a Point-of-Sale business.

The statement added, “In line with its mission of empowering businesses and young innovators across Africa, HabariPay’s Squad launched its first-ever coding sprint, Take on Squad Hackathon 1.0. The two-day social coding event was held at the state-of-the-art GTCO Training Complex, Tayo’s Plaza, Abeokuta, Ogun State.”

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