Railsbank, a leading global Banking-as-a-Service (BaaS) and Credit Card-as-a-Service (CCaaS) platform, and Paceline, a retail health and wellness platform, are collaborating on the first-ever health and wellness credit card.
This Paceline branded credit card allows users to earn category-based cash back based on both their physical activity as well as what they spend.
Paceline card members will earn elevated cash back on health and wellness transactions, and earning boosts when they achieve the weekly fitness milestone on the core Paceline app.
Paceline has already built a community of health enthusiasts that connect its app to their wearables to track fitness goals. Currently, active users have logged over 4.6 million workouts, totaling 128 million minutes, earning rewards to brands like Amazon, Starbucks, Athleta, Sun Basket, Hyperice, and Echelon. These active Paceline customers will be first in line for this credit card offer.
As Paceline builds its credit card offering, it will be using both the Railsbank CCaaS product launched in Q4 last year and its core finance platform.
Dov Marmor, Railsbank Chief Operating Officer (North America), said: “Paceline wanted a wholly-embedded experience where a credit card could live in the Paceline app and integrate with all its health-related features. Before CCaaS, that just was not a reality.
“CCaaS prebuilt the entire infrastructure needed to launch a credit card fast, taking on the heavy lifting such as banking, credit, payments operations, risk management and compliance. It lets Paceline focus on UX, customer experience and differentiating their brand from anything else on the market.”
Joel Lieginger, Paceline founder and CEO, added: “Physically active customers spend three times more and are five times more profitable to financial services providers. This scenario presents a huge opportunity to lifestyle brands, and drives lower acquisition costs and higher lifetime value for credit cards and insurance, resulting in better societal health overall.
“With the Railsbank CCaaS product, we can build towards our vision and launch the first health and wellness credit card that rewards and incentivizes physical activity with material financial benefit – all in a fraction of the time it would take to build ourselves.”
Paceline recently announced a USD5 million seed investment co-led by Propel Venture Partners and Montage Ventures. Last November, Railsbank raised USD37 million growth funding co-led by MiddleGame Ventures and Ventura Capital.
Soft POS User Base to Grow 475% Globally by 2027
The total number of merchants deploying soft POS solutions will surpass 34.5 million globally by 2027
A new study from Juniper Research has found the total number of merchants deploying soft POS solutions will surpass 34.5 million globally by 2027; rising from 6 million in 2022. This growth will be driven by Apple’s entrance into the soft POS space; enabling iOS users to access an affordable mobile POS solution.
Soft POS enables NFC enabled smartphones or tablets to accept contactless payments, without additional hardware.
1.2 Billion iOS Users Added to Soft POS Market
The research forecasts that Apple’s decision to enable third parties to develop soft POS solutions leveraging iOS NFC capabilities will result in an influx of iOS-specific services; leading to innovative solutions for merchants. Furthermore, the research predicts Apple’s entry will provide 1.2 billion iOS users with soft POS capabilities; unlocking a previously untapped market.
Soft POS is the latest development from Apple within the payments space; building upon Apple Pay and Apple Pay Later. Soft POS vendors should leverage Apple’s payment ecosystem by developing innovative solutions such as integrated QR payment acceptance, using Apple Pay and Pay Later compatibility to attract a broader iOS user base.
Increasing Contactless Payment Adoption to Drive Soft POS Uptake
The research anticipates soft POS adoption being driven by the increasing use of contactless payments – with volumes expected to rise from 195 billion in 2022 to 408 billion by 2027. Therefore, consumers will come to expect contactless acceptance as standard; forcing smaller merchants to adopt contactless-capable POS solutions. Merchants are anticipated to embrace soft POS, based on cost savings achievable from eliminating the need for additional hardware, as well as mobility advantages over contactless POS.
This will be profound for small-sum and mobile merchants that must accept contactless transactions, but lack the need for high-cost dedicated terminals. As such, the research recommends soft POS vendors must look to target micro and mobile merchants; designing solutions that meet their unique needs.
Buy Now Pay Later Users to Reach Over 900 Million Globally by 2027
Buy Now Pay Later users will surpass 900 million globally by 2027; increasing from 360 million in 2022.
A new study from Juniper Research has predicted that the number of BNPL (Buy Now Pay Later) users will surpass 900 million globally by 2027; increasing from 360 million in 2022. This substantial growth of 157% will be driven by the anticipated economic downturn, which will increase the demand for low-cost credit solutions.
BNPL schemes enable consumers to spread the cost of their purchases without interest charges; making them a highly attractive alternative to credit cards. Additionally, BNPL services do not require hard credit checks and an increasing number of merchants are accepting this payment method; making it easier to access for consumers than traditional credit.
India to Experience High User Growth
The research identified India as having potential for rapid growth in BNPL, with users predicted to grow from 25 million in 2022 to 116 million by 2027. This is due to rising eCommerce usage and growing interest in international goods available through online retailers. In turn, it recommends that vendors build strategic partnerships with vendors in developing markets with established consumer bases, to successfully capitalise on this user growth and associated revenue.
Virtual Cards to Further Boost Usage
The research predicts that the adoption of virtual cards, where digital only cards are used for purchases, will increase the usage of BNPL solutions, as they only require merchants to accept card payments – overcoming previous limitations on growth. The advancement of virtual cards allows BNPL schemes to compete with credit cards; particularly in-store, where single use BNPL cards can be used within a digital wallet to complete contactless transactions.
Juniper Research recommends that in order to compete in this highly competitive landscape, BNPL vendors must differentiate their services: including offering virtual cards, browser extensions that automatically facilitate BNPL payment services, and digital loyalty schemes.
Digital Wallet Users to Exceed 5.2 Billion Globally by 2026
The total number of digital wallet users will exceed 5.2 billion globally in 2026, up from 3.4 billion in 2022.
A new study from Juniper Research has found that the total number of digital wallet users will exceed 5.2 billion globally in 2026, up from 3.4 billion in 2022; representing strong growth of over 53%. The research predicts that the presence of ‘superapps’ will drive digital wallet use in developing countries that are currently considered cash heavy.
Superapps are multipurpose apps able to integrate digital payments alongside other services, including wealth management and eCommerce.
Asia Pacific Countries to Experience Rapid Growth
The study identified three countries in Asia Pacific primed for rapid growth over the next four years:
It predicts that the adoption of digital wallets will near 75% of the population in each of these countries by 2026. It cited the rising access to online and mobile commerce services as driving forces behind the use of digital wallets, notably through superapps.
Research co-author Damla Sat explained: “These rapidly growing markets represent a significant opportunity for digital wallet vendors, but they must work intelligently to maximise their position. A highly competitive wallets’ landscape means that vendors must differentiate themselves by integrating machine learning to provide spending insights and introduce new services such as wealth management to add value.”
Innovation Needed for Future QR Payments Growth
Additionally, the research identified QR code payments as the most popular digital wallet transaction type in 2026; reaching 380 billion transactions globally, and accounting for over 40% of all transactions by volume. However, as usage within markets including China and India reaches its apex, vendors must innovate to remain competitive entering new geographic markets. Therefore, the research recommends that QR code payment vendors integrate loyalty features and personalised marketing capabilities to incentivise merchant acceptance, which will be critical to driving adoption.
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