Revenue of Global PC Games Jumps 60% in Five Years
The video games industry is one of a few sectors that have been booming in 2020, with millions of people spending more time indoors and online amid the COVID-19 pandemic. The increasing number of people choosing video games as their main at-home entertainment led to a significant jump in the sales of gaming equipment.
According to data presented by Safe BettingSites, global gaming PC sales revenue is expected to hit $39.2bn in 2020, a 60% jump in five years.
High-end Gaming PCs Account for Almost 50% of Global Sales
In 2015, the global gaming PC market hit $24.6bn in revenue, revealed the Jon Peddie Research data. High-end PC sales accounted for 45% of that value, followed by mid-range and entry-level gaming PCs with 30% and 25% market share, respectively.
During the next twelve months, the global gaming PC sales revenue jumped almost 23% to $30.2bn and continued growing ever since.
High-end gaming computers still represent the largest revenue stream of the global gaming PC market, expected to generate $18.5bn profit or 47% of total revenue in 2020.
Mid-range gaming PC sales is forecast to reach 34% market share this year, a 4% increase since 2015, and generate $13.4bn in revenue.
The revenue of the entry-level gaming computer segment is expected to jump 21.7% year-on-year to $7.3bn in 2020.
The Jon Peddie Research data also revealed that mid-range gaming PCs witnessed the most significant sales revenue growth, 76% between 2015 and 2020. High-end gaming computers follow, with a 72% revenue increase in that period.
Gaming PC Sales in EMEA Countries to Continue Booming in H2 2020
The growing number of people spending more time indoors and online amid the coronavirus lockdown caused a surge in sales of gaming PCs and laptops in Europe, the Middle East, and Africa, revealed the IDC Worldwide Quarterly Gaming Tracker data.
In the second quarter of 2020, the EMEA countries hit 2 million units sold, a 33% jump year-on-year. The increasing trend is set to continue in the third and fourth quarter of the year, resulting in 16.4% YoY growth and 8.2 million sold units for the full year 2020.
Gaming PCs are expected to account for over 36% of that figure, with nearly 3 million units sold by the end of the year. Statistics show that gaming laptops are set to rise to 5.23 million units sold in 2020, or 64% of the total unit shipment in the EMEA countries this year.
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Fintech Company, Grey, Unveils New Look to Support its Global Expansion Strategy
Grey, a leading cross-border fintech company, has embarked on a significant global brand rebranding initiative, revealing a fresh logo and website design.
This strategic move aligns with the company’s dynamic plans to expand its footprint in the global market.
The company’s transformation was unveiled on its social media platforms on Monday, November 27, 2023. Grey aims to leverage this fresh identity to reach a broader audience and solidify its international presence. The updated brand assets visually represent Grey’s commitment to innovation, excellence, and global connectivity.
The rebranding initiative follows closely on the heels of Grey celebrating a milestone achievement of surpassing 500,000 users. The company’s rapid growth and expanding user base have spurred this bold step towards rebranding, symbolizing success and underlining its dedication to remaining at the forefront of global fintech innovation. Furthermore, the previous logo was not usable in some foreign markets due to trademark conflicts with another company.
Idee Obong, The CEO and founder of Grey, shared insights into the rationale behind the rebranding, stating, “As we chart our course toward serving a global audience, we recognized the need for trademarks and related processes. We identified similarities with existing marks during this evaluation, prompting a deliberate rebrand. The new logo and website signify our forward trajectory, emphasizing global connectivity and our commitment to creating a more interconnected world. Our focus remains on being people-centric and cultivating a lasting community.”
Grey’s brand evolution is occurring at a crucial juncture for the fintech industry, which is positioned for significant opportunities despite recent economic uncertainties. The fintech sector has faced challenges in the past year; notwithstanding, Grey has rapidly scaled, adeptly responding to the heightened demand for its services.
The company has also established key partnerships across both B2B and B2C sectors across Africa over the past months, solidifying its reputation as a trusted and reliable cross-border payments company.
Femi Aghedo, Co-founder of Grey, emphasized the strategic timing of the brand evolution, stating, “The timing simply felt right to evolve our brand. Our growth and evolution as a business needed to be reflected tangibly. We are dedicated to ongoing innovation, adapting our services to meet the dynamic needs of our customers. Our core mission is to provide seamless and secure cross-border payment solutions, empowering businesses and individuals in the global economy. We eagerly anticipate the future of fintech and the opportunities it presents for us to impact the industry positively.”
Furthermore, customers can expect a more innovative and interconnected user experience when engaging on their platforms. As Grey ventures into this exciting new chapter, the team remains committed to providing cutting-edge and secure cross-border payment solutions, fostering global connectivity, and contributing to the evolving landscape of the fintech industry.
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