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Premier League Brand Value Hit €8.5bn, Bigger than La Liga and Bundesliga Combined

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Real Madrid's Portuguese forward Cristia

Brand Value: Premier League Worth €8.5bn, More than La Liga and Bundesliga Combined

The revenues of the big five European football leagues have soared in the last twenty years, reaching €17bn in the season 2018/2019. However, English Premier League convincingly tops the list of professional football competitions in Europe, both in terms of profit and brand value.

According to data presented by Safe Betting, Premier League hit €8.5bn in brand value in 2020, 19% more than La Liga and Bundesliga combined.

€1.5 bn Higher Revenue than Other Top Football Leagues

Besides leading in brand value, the Premier League also generates the highest revenue of all the European football leagues and has the highest operating profit. Although the coronavirus outbreak caused a massive financial hit to England’s top division teams, Premier League clubs are still expected to generate at least €1.5 bn more than their counterparts in Germany and Spain, revealed the Deloitte Annual Review of Football Finance 2020.

The reason for that is broadcasting rights. Statistics indicate the Premier League clubs are set to reach €2.4 bn in revenue from broadcasting rights this season. Commercial revenues are forecast to hit €1.7bn value in 2020, a €139 million increase year-on-year. Matchday profits follow with €614 million in revenue this season.

Manchester United tops the list of the professional football clubs in England, with over €1.3bn in brand value in 2020, revealed the Brand Finance Football 50 – 2020 survey. Statistics show the club generated €627 million in revenue last year, while its wage costs amounted to €352 million. The 2019 Global Sports Salaries Survey also revealed that Manchester United’s first-team players earned an average of €6.8 million last season, ranking as the second leading football club in Premier League and seventh globally.

Liverpool FC hit over €1.2bn brand value this year, the second-largest among all Premier League clubs. Deloitte’s Annual Review of Football Finance 2020 showed the club generated €533 million in revenue in season 2019/2020, while its first-team members earned an average of €6.1 million last year. Liverpool also represents the second most-expensive football team globally, with €1.02bn in the combined market value of its 30 players.

Manchester City ranked as the third most valuable football brand in England, with over €1.1bn in brand value in 2020. However, statistics show the club, which generated €538 million in revenue last season, tops the list of the highest-priced football teams in 2020, with €1.04bn in the combined market value of its 31 players. In the 2019/2020 season, Manchester City had an average annual first-team member salary of €7.7 million, the highest among all Premier League clubs.

La Liga Has the Most Valuable Football Club Brands

Although La Liga ranked as the second leading European football league with almost €4bn in brand value in 2020, statistics show the two top Spanish clubs represent the most valuable football brands globally.

Real Madrid and FC Barcelona both hit over €1.4bn in brand value this year, accounting for 70% of the total brand value of the highest-leveled Spanish football league.

Statistics show the first-team players of Real Madrid, the world’s largest football brand, earned an average of €9.45 million this season. At the same time, their combined market value hit €930.3 million, ranking them as the fifth most-expensive football team in the world.

FC Barcelona, the second most valuable football brand in the world, tops the list of European football clubs with a €10.4 million average annual player salary in the season 2019/2020. The club’s players also represent the third most expensive football team globally, with €1bn in their combined market value. Moreover, the Spanish football giant hit a record revenue of €813.3 million in the season 2018/2019 and ranked as the biggest cash-generating football club for the first time.

With €3.2bn in brand value or 2.6 times less than Premier League, Bundesliga ranked as the third most valuable European football league. The leading German football club and the sixth globally, FC Bayern München, accounts for one-third of that figure, with over €1bn in brand value this year.

Italy’s Serie A and French Ligue 1 follow, with 1.8bn and 1.2bn in brand value, respectively.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Crude Oil

Dangote Mega Refinery in Nigeria Seeks Millions of Barrels of US Crude Amid Output Challenges

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Dangote Refinery

The Dangote Mega Refinery, situated near Lagos, Nigeria, is embarking on an ambitious plan to procure millions of barrels of US crude over the next year.

The refinery, established by Aliko Dangote, Africa’s wealthiest individual, has issued a term tender for the purchase of 2 million barrels a month of West Texas Intermediate Midland crude for a duration of 12 months, commencing in July.

This development revealed through a document obtained by Bloomberg, represents a shift in strategy for the refinery, which has opted for US oil imports due to constraints in the availability and reliability of Nigerian crude.

Elitsa Georgieva, Executive Director at Citac, an energy consultancy specializing in the African downstream sector, emphasized the allure of US crude for Dangote’s refinery.

Georgieva highlighted the challenges associated with sourcing Nigerian crude, including insufficient supply, unreliability, and sometimes unavailability.

In contrast, US WTI offers reliability, availability, and competitive pricing, making it an attractive option for Dangote.

Nigeria’s struggles to meet its OPEC+ quota and sustain its crude production capacity have been ongoing for at least a year.

Despite an estimated production capacity of 2.6 million barrels a day, the country only managed to pump about 1.45 million barrels a day of crude and liquids in April.

Factors contributing to this decline include crude theft, aging oil pipelines, low investment, and divestments by oil majors operating in Nigeria.

To address the challenge of local supply for the Dangote refinery, Nigeria’s upstream regulators have proposed new draft rules compelling oil producers to prioritize selling crude to domestic refineries.

This regulatory move aims to ensure sufficient local supply to support the operations of the 650,000 barrel-a-day Dangote refinery.

Operating at about half capacity presently, the Dangote refinery has capitalized on the opportunity to secure cheaper US oil imports to fulfill up to a third of its feedstock requirements.

Since the beginning of the year, the refinery has been receiving monthly shipments of about 2 million barrels of WTI Midland from the United States.

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Oil Prices Hold Steady as U.S. Demand Signals Strengthening

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Crude Oil - Investors King

Oil prices maintained a steady stance in the global market as signals of strengthening demand in the United States provided support amidst ongoing geopolitical tensions.

Brent crude oil, against which Nigerian oil is priced, holds at $82.79 per barrel, a marginal increase of 4 cents or 0.05%.

Similarly, U.S. West Texas Intermediate (WTI) crude saw a slight uptick of 4 cents to $78.67 per barrel.

The stability in oil prices came in the wake of favorable data indicating a potential surge in demand from the U.S. market.

An analysis by MUFG analysts Ehsan Khoman and Soojin Kim pointed to a broader risk-on sentiment spurred by signs of receding inflationary pressures in the U.S., suggesting the possibility of a more accommodative monetary policy by the Federal Reserve.

This prospect could alleviate the strength of the dollar and render oil more affordable for holders of other currencies, consequently bolstering demand.

Despite a brief dip on Wednesday, when Brent crude touched an intra-day low of $81.05 per barrel, the commodity rebounded, indicating underlying market resilience.

This bounce-back was attributed to a notable decline in U.S. crude oil inventories, gasoline, and distillates.

The Energy Information Administration (EIA) reported a reduction of 2.5 million barrels in crude inventories to 457 million barrels for the week ending May 10, surpassing analysts’ consensus forecast of 543,000 barrels.

John Evans, an analyst at PVM, underscored the significance of increased refinery activity, which contributed to the decline in inventories and hinted at heightened demand.

This development sparked a turnaround in price dynamics, with earlier losses being nullified by a surge in buying activity that wiped out all declines.

Moreover, U.S. consumer price data for April revealed a less-than-expected increase, aligning with market expectations of a potential interest rate cut by the Federal Reserve in September.

The prospect of monetary easing further buoyed market sentiment, contributing to the stability of oil prices.

However, amidst these market dynamics, geopolitical tensions persisted in the Middle East, particularly between Israel and Palestinian factions. Israeli military operations in Gaza remained ongoing, with ceasefire negotiations reaching a stalemate mediated by Qatar and Egypt.

The situation underscored the potential for geopolitical flare-ups to impact oil market sentiment.

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Shell’s Bonga Field Hits Record High Production of 138,000 Barrels per Day in 2023

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oil field

Shell Nigeria Exploration and Production Company Limited (SNEPCo) has achieved a significant milestone as its Bonga field, Nigeria’s first deep-water development, hit a record high production of 138,000 barrels per day in 2023.

This represents a substantial increase when compared to 101,000 barrels per day produced in the previous year.

The improvement in production is attributed to various factors, including the drilling of new wells, reservoir optimization, enhanced facility management, and overall asset management strategies.

Elohor Aiboni, Managing Director of SNEPCo, expressed pride in Bonga’s performance, stating that the increased production underscores the commitment of the company’s staff and its continuous efforts to enhance production processes and maintenance.

Aiboni also acknowledged the support of the Nigerian National Petroleum Company Limited and SNEPCo’s co-venture partners, including TotalEnergies Nigeria Limited, Nigerian Agip Exploration, and Esso Exploration and Production Nigeria Limited.

The Bonga field, which commenced production in November 2005, operates through the Bonga Floating Production Storage and Offloading (FPSO) vessel, with a capacity of 225,000 barrels per day.

Located 120 kilometers offshore, the FPSO has been a key contributor to Nigeria’s oil production since its inception.

Last year, the Bonga FPSO reached a significant milestone by exporting its 1-billionth barrel of oil, further cementing its position as a vital asset in Nigeria’s oil and gas sector.

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