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Brand Value of World’s Top Five Sports Teams Jumped by $3bn in 2020

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LeBron James

The coronavirus outbreak left a huge impact on the entire sports industry, with seasons at risk, revenues plunging and fans staying at home.

However, the world’s most valuable sports clubs managed to increase their worth, despite the COVID-19 crisis.

According to data presented by Safe Betting, the world’s top five sports teams reached $23.8bn in brand value in 2020, a $3bn increase in a year.

Combined Value of Dallas Cowboys and New York Yankees Jumped by $900 Million

With a $5.5bn brand value in 2020, Dallas Cowboys represent the most valuable sports teams globally, revealed the Forbes and Statista data. The five-time Super Bowl winner has topped the Forbes list of the 50 Most Valuable Teams for five years in a row.

In 2015, the club’s franchise value amounted to $4bn. This figure rose by 25% in the next four years to $5bn. Also, America’s Team generated over $870 million in revenue in 2019, 81% percent more than the average of the other 31 NFL teams. Statistics show that the Dallas Cowboys’ franchise value jumped by $500 million since 2019, a 10% jump in a year, despite the coronavirus outbreak.

The New York Yankees ranked as the second most valuable sports club globally, with $5bn in brand value, half a million less than the leading Dallas Cowboys. The Forbes data also revealed the franchise value of the famous American baseball club significantly increased over the years. In 2010, it amounted to $1.6bn. In the next five years, this figure doubled and hit $3.2bn. The increasing trend continued in the following years, with the value jumping to $4.6bn in 2019. Statistics show the New York Yankees’ franchise value rose by $400 million or 9% during the last twelve months.

Brand Value of Top Three NBA Teams Rose by $2.1bn

As the third most-valuable sports club globally, the New York Knicks’ brand value grew by 15% in the last year, rising from $4bn in 2019 to $4.6bn in 2020. Statistics also indicate that the professional American basketball team’s value surged by $2.2bn or 91% in the last five years.

The Los Angeles Lakers took the fourth place on the Forbes list of the 50 Most Valuable Teams in 2020, with $4.4bn in brand value, a 19% increase in a year. In the season 2018/19, the revenue of the Lakers’ franchise amounted to $434 million, a 48% increase in five years.

Golden State Warriors complete the list of the five most valuable sports clubs in the world. The Oakland-based professional basketball team hit $4.3bn in franchise value in 2020, a 22% jump year-on-year. Statistics show the brand value of the top three NBA teams surged by 18% year-on-year to $2.1bn in 2020.

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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Econet Group and Mastercard To Collaborate on Fintech Solutions For Covid-19 Response in Africa

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NIBSS

The Econet Group through its subsidiary Cassava Fintech International (Cassava Fintech) and Mastercard have entered into a strategic partnership to advance digital inclusion across Africa and collaborate on a range of initiatives including expansion of the Africa CDC TravelPass.

TravelPass is a digital health pass developed by Cassava Fintech and offered in conjunction with the Africa Centres for Disease Control and Prevention (Africa CDC). It is accessible to users of Cassava Fintech’s Sasai SuperApp and is recognised as one of the leading initiatives in the fight against the cross-border spread of Covid-19 in Africa. Mastercard is partnering with Cassava Fintech to enhance the security of TravelPass through Mastercard’s Community Pass platform. Mastercard Community Pass is an interoperable digital platform facilitating service delivery for marginalised individuals and communities, including access to critical health services like patient care plan tracking for Covid-19.

The joint initiative between Mastercard and Cassava Fintech seeks to offer a unified solution with greater convenience and enhanced security, that is expected to promote safe cross border travel in Africa in response to the Covid-19 pandemic.

The partnership will also allow the two organizations to explore collaboration such as the further integration of the Community Pass with Cassava Fintech’s mobile and financial services, acquiring and processing of card payments across the continent, along with the introduction of a virtual or physical card on the Sasai SuperApp.

Cassava Fintech’s CEO, Darlington Mandivenga said the partnership with Mastercard would pave the way for both companies to jointly tackle the challenges facing African economies as they re-open post the COVID-19 pandemic.

“We are excited to work with Mastercard to explore solutions that will, among other things, mitigate the risk of falsified presentation of a third party’s Travel Pass at access and transit points,” Mandivenga said, adding that the same technology could also be used in payment solutions.

Cassava Fintech uses an integrated model to provide financial and digital services to ensure a “financially inclusive future that leaves no African behind”.

“We look forward to joining hands with Cassava Fintech in exploring new solutions that will make a difference and benefit the continent. In addition to digital innovation for future travel, Cassava will also leverage our secure payments network to advance access to financial services,” said Mark Elliott, Divisional President, Southern Africa, Mastercard.

Mastercard is a leading global technology company focused on building an inclusive, sustainable digital economy that benefits everyone, everywhere, by making transactions safe, simple, smart and accessible.

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Nestlé Health Science to Acquire Nuun

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Nestlé Health Science and Nuun, a leader in functional hydration, have entered into an agreement in which Nestlé Health Science will acquire Nuun.

The acquisition complements Nestlé Health Science’s existing broad portfolio of active lifestyle nutrition brands with Nuun’s range of clean, low-sugar, effervescent tablets and powders.

“Every day, health-conscious consumers are becoming more aware of how functional hydration products can add to their overall well-being as well as support them during exercise by replacing the minerals that the body loses. That growing awareness is reflected in the steady growth of the category,” said Greg Behar, CEO of Nestlé Health Science. “Nuun is a leader in the fast-growing functional hydration category with its high-quality, clean, plant-based products. We look forward to combining our companies’ expertise to bring Nuun to more people around the world.”

Nuun was founded in Seattle, Washington in 2004, pioneering the separation of electrolyte replacement from carbohydrates. Its low-sugar electrolyte tablet revolutionized the sports beverage market. It now has a broad range of effervescent tablets and powders containing additional minerals and vitamins for energy, relaxation and overall well-being.

“Nestlé Health Science and Nuun share the same philosophy: nothing is more important than health and well-being,” said Kevin Rutherford, CEO of Nuun. “In joining Nestlé Health Science, Nuun will further its mission of ‘hydration that empowers the world to move more.’ The Nuun team has built an incredible business and now with the reach, expertise and capabilities of Nestlé, I’m confident that together we will grow, even more, making people and the planet healthier.”

The transaction is expected to close in Q3 2021. Financial details are not being disclosed.

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itel Partners Amatem and Drug-Aid Distributes Relief Materials In Fight Against Malaria

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itel Malaria Day

To commemorate this year’s World Malaria Day, itel recently partnered with Amatem Softgel, an anti-malaria drug in Nigeria, and Drug-Aid Africa, a non-governmental organisation (NGO) that provides medical drug supplies and support to low-income patients in Nigeria and across Africa.

A statement by itel explained that in tandem with the theme of this year’s World Malaria Day, ‘Zero Malaria Starts with Me’, the three brands joined the global fight against malaria by donating treated mosquito nets, free medical tests, mosquito repellent cream and free anti-malaria drugs to over 1,500 households in Isale-Akoka Community, Bariga, Lagos state.

It explained that malaria is a prevalent disease in sub-Saharan Africa, and was responsible for thousands of deaths yearly, adding that as socially responsible organisations, itel, Amatem Softgel, and Drug-Aid Africa, “believe that they have a quota to contribute in ensuring a relatively healthier society.”

The Marketing Manager for West Africa and Nigeria, itel, Oke Umurhohwo, expressed commitment in bridging the gap in low-income communities through its ‘Love Always On CSR initiative.’

He added that the brand was partnering with Amatem Softgel and Drug Aid Africa to provide these communities, “with an even greater fighting chance against malaria is a part of our commitment to them.”

The General Manager, Elbe Pharma, Shivakumar, said: “Malaria is a life-threatening disease, but it is preventable and curable. We at Elbe continue to find a better way to combat this disease, support the vulnerable ones especially the young children. Hence, the introduction of this innovative anti-malaria brand AMATEM SOFTGEL and this CSR partnership.”

The Programme Officer, Drug-Aid Africa, Oluseyi Sanyaolu, said malaria has been ravaging the vulnerable in the society for years, saying, “it is the reasons why Drug-Aid Africa is dedicated to supporting those in indigent communities with medicines and medical supplies. Together, we can end this menace.”

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