Sony Joins Force With C.S.A. to Develop New Talent in Africa
Johannesburg, June 22, 2020 – Sony Music Entertainment Africa (SMEA) and Celebrity Services Africa (CSA) have announced a new joint venture which will facilitate existing artist-brand opportunities and develop new talent on the continent.
The first of its kind in Africa, the collaboration plays off the strengths of both companies in developing a 360 solution for artist support & brand integration, further affording artists greater influence in the creative economy.
“We’re excited about the partnership. There has never been a service dedicated to commercialising opportunities for artists in the African music industry outside of traditional channels and this venture does just that. CSA has a great track record working with some of the world’s biggest brands & entertainers while Sony Music Entertainment Africa is at the forefront of the music culture on the continent, from developing new voices into household names and as well as taking established artists to the next level in their careers,” says SMEA MD Sean Watson.
Artists on the SMEA roster include Kwesta, Mlindo, AKA, Shekhinah, Distruction Boyz, DJ Maphorisa, Ndlovu Youth Choir, amongst many others.
With offices in Cape Town, Johannesburg, Los Angeles and Lagos, CSA is one of the continent’s leading entertainment-brand agencies. The company’s brand consulting division is a marketplace pioneer, having successfully launched the likes of Cîroc Vodka across Africa and works with such brands as Budweiser and Vodacom, to develop topline strategies which afford brands cultural relevance.
At the epicenter of popular culture, CSA’s talent division works with top names such as NBA basketball player, Emmanuel Mudiay, and Hollywood Oscar nominated actor Djimon Hounsou and also manages media personality Bonang Matheba.
“The joint venture has been years in the making and historically we have had a great relationship with Sony, who represent some of the continent’s biggest artists,” says C.S.A. Executive Director Davin Phillips. “We’re thrilled about the partnership which intends reworking the entertainment market-place for Africa, connecting artists across the continent and unlocking the ambitions of the creative industry. We look forward to working with Sony to ring-fence further brand opportunities, with artist interests at the fore-front.”
INEC To Begin Online Voters Registration on June 28
The Independent National Electoral Commission (INEC) on Friday said it would begin the online voter registration, via its registration portal, on June 28.
The INEC National Commissioner, Mr. Festus Okoye, announced this at a news briefing on the preparations for the Gwaram bye-election in Dutse.
“The INEC Voter Registration Portal will be deployed to enable people to register online and thereafter go to their respective state or local government office of the commission to capture their biometrics and facials.
“Those that want to transfer their registration from one place to another can also make use of the online portal.
“Those that have prior issues of accreditation and with damaged or defaced PVCs can also use the online portal to rectify the challenge,’’ the commissioner explained.
Okoye also said that the INEC Chairman, Prof. Mahmood Yakubu, would announce the time for the commencement of the physical registration at the end of the consultation with critical stakeholders.
He, therefore, appealed to all critical stakeholders to rave-up their voter education initiatives.
He also called on civil society groups and the media to assist in educating Nigerians on the import of online voter registration.
FG Sets Up Registration Portal For 10m Farmers To Capture Farm Details
The Federal Government said it has created an online portal to register about 10 million farmers, adding that process will enable it to capture their biography, geographical information of their farmlands, crops, and volumes of what they produce in the country.
Minister of Agriculture and Rural Development, Sabo Nanono, disclosed this during the opening ceremony of the 44th council meeting of the National Council on Agriculture and Rural Development (NCARD), yesterday, in Abuja.
Nanono said: “Although we initially set out to capture the data of 2.4 million farmers across the country, the results from the exercise have encouraged the economic sustainability plan team to expand the data capture to 10 million farmers.
“The database will be a platform for the Federal Government interventions going forward, putting an end to ghost schemes and other unscrupulous practices in the agricultural industry.
“A major hallmark of our agricultural interventions is inclusiveness. We have catered for the youths, women, and many demographic considerations in our implementation strategies.”
The Minister highlighted the outbreak of COVID-19, floods, and insecurity as some of the hiccups bedeviling the agricultural sector, which, however, prompted the government to set up a structural mechanism to address the problems.
According to him, the NCARD will promote the existing policies, programmes and projects at the national and sub-national levels for the purpose of entrenching synergy, best practices, entrepreneurship, livelihood and growth in the sector.
Meanwhile, the Minister of State of Agriculture and Rural Development, Mustapha Shehuri, hinted, that “Nigeria economy has its GDP contracted for two consecutive terms of the second and third quarter in 2020; leading to recession.”
Measurement and Evaluation Agency to enlighten the PR Industry at the 17th Edition of Evaluate PR
P+ Measurement Services, a leading Media Intelligence and Performance agency in Nigeria, cordially invites Public Relations and Communications professionals to its 17th Edition of Evaluate PR event.
The event which is often convened via Twitter is set to take place via Google Meet platform due to the ban on the use of the micro blogging app in Nigeria. The event will be grazed by communications and measurement professionals who will share key insights from their wealth of knowledge and experience in PR and Measurement of communications to educate the audience, and it promises to be an interactive session.
Evaluate PR is an highly informative event in the PR Industry, and the 17th Edition will feature Mark Weiner, Chief Insights Officer for Cognito Insights, New York, USA and Kenneth Adejumoh, Head of Corporate Communications, Nosak Group, Nigeria, who together will provide robust perspectives and answers into the theme of the event and questions to be asked.
The one-hour event is scheduled to take place, Friday, 18th June 2021, between the hours of 12pm–1pm (West African Time).
To join in the conversation, kindly join using the Google Meet link: https://meet.google.com/pro-mmap-ibn
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