Mobile Broadband Subscriptions to Account for 72% of Mobile Subscriptions
Rising mobile subscriptions in Sub-Saharan Africa is expected to bolster mobile data traffic by 1200 percent of current figures by 2025, according to Ericsson Mobility report.
Accordingly, average traffic per smartphone is expected to increase to 7.1 GB over the same period.
Ericsson further explained that LTE which accounted for around 11 percent of mobile subscriptions in 2019 in Sub-Saharan Africa will see its market share increase by 30 percent while LTE subscriptions will increase by 300 percent from 90 million to 270 percent by the end of the forecast period.
Also, mobile broadband subscriptions are expected to increase to 72 percent.
President of Ericsson Middle East and Africa, Fadi Pharaon, says: “Technology brings an unprecedented opportunity to address the challenges of sustainable economic development and improve the livelihood of people in Africa. The latest edition of Ericsson’s Mobility Report highlights Africa as one of the fastest-growing mobile markets and reiterates the need for a more efficient technology, higher data rates and availability of ample spectrum. The Report highlights as well the importance of mobile and fixed networks as key components of critical national infrastructure to sustain and evolve emerging economies during remote work times.”
“Driving factors behind the growth of mobile broadband subscriptions include a young and growing population with increasing digital skills, and more affordable smartphones. Over the forecast period, discernible volumes of 5G subscriptions are expected from 2022, reaching 3% by 2025.”
Jumia Grabs Opportunity for Black Friday Deals
Black Friday is a concept that originated in the United States, but the yearly retail fever has had a popularity boom across Africa in recent years, with customers moving to take advantage of the best deals that retailers have available.
Jumia, which is a marketplace with its focus placed on Africa quickly grabbed this opportunity when it first introduced the Black Friday event about nine years ago across its markets in Africa, focusing mainly on Egypt and Cairo which are the company’s top two cities when considering volume of orders.
Since its inception, the company has witnessed staggering levels of success with the event, and company data reveals that the love which consumers have for Black Friday has been increasing across the continent every year.
During the 2020 Black Friday event, the top sellers on the Jumia platform saw a 141% year-on-year increase in the amount of items sold, with one out of three clicks on average being a new customer. The company also said that it witnessed an increase in brand appetite across every one of Jumia’s 10 markets during last year’s sale, which lasted every Friday in November.
The trend is expected to continue this year’s version of Jumia’s Black Friday, as it is running from November 5 until November 30.
The company which is based in Nigeria has entered into partnerships with major brands like Adidas, HP, Unilever and Diageo, as well as with thousands of sellers in order to provide consumers the best deals on a very wide range of products.
The CEO of Jumia Nigeria, Massimiliano Spalazzi told Lagos-based Vanguard that the Black Friday programme has been a success every year, and is the biggest sale of the year.
He also stated that the 2021 Black Friday campaign will place focus on strengthening the company’s position as a brand within the African market, and providing support to the sellers.
NQR Payment Solution Excites Nigerians: Everyone Can Now Pay Sharp Sharp
Since the NQR payment solution was introduced to the Nigerian market in March of this year, it has reached millions of Nigerians across major markets in different states. Lagos, Ibadan, Abuja, Kano, Uyo, and Portharcourt are just a few of the states that have witnessed the fast seamless, and reliable NQR payment solution.
Business owners and customers across Nigeria have embraced NQR en masse as a result of the market penetration drive, citing the convenience, speed, and reliability of the payment option.
The NQR Payment Solution is a secure QR-code-based payments and collections platform that allows customers and business owners to accept and make payments for goods and services. The payment system will bring together all of the country’s closed QR code schemes for a more consistent user experience and faster digital adoption.
The campaign was led by several popular celebrities who thrilled the market crowds and showcased how the NQR works. Mercy Johnson, Mercy Aigbe, Odunlade Adekola, Real Warri Pikin, Saddiq Sani Saddiq, Bisola Aiyeola, and Nedu were a few of the ambassadors for NQR. They encouraged business owners to sign up for NQR, and encouraged customers to make payments with NQR.
The NQR payment solution team recently toured Southern Nigeria, with comedians Edo Pikin and Real Warri Pikin leading the train to sensitize the people about how the NQR merchant app works and how customers can #PaySharpSharp with live demonstrations.
NQR agents also went through the markets educating both business owners and customers about NQR’s benefits. Representatives from several commercial banks were also on ground to address business owners’ concerns. Everyone learned about the NQR payment system and had the opportunity to test it out as well as express their satisfaction with it.
NQR is now available in a store near you.
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