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Airtel Africa Partners Mastercard to Launch Airtel Money

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  • Airtel Africa Partners Mastercard to Launch Airtel Money

Airtel Africa has partnered with Mastercard to deepen payments and connect 100 million consumers across Africa.

In a statement released by Airtel Africa through the Nigerian Stock Exchange (NSE), the telecom giant said “Airtel Africa today announced a partnership with Mastercard, giving over 100 million Airtel Africa mobile phone users across 14 African countries access to Mastercard’s global network.”

The company said Airtel Money customers can now make payment online with their Airtel Money Mastercard (a Virtual card) without a bank account.

“The Mastercard virtual (non-plastic) card allows Airtel Money customers, even those without a bank account, to make payments to local and global online merchants that accept Mastercard cards, while ensuring that the customer’s financial data is always secure and private. In addition, Airtel Money customers will also be able to make in person payments at outlets via Quick Response (QR) codes (whereby payments are made from an Airtel mobile phone by scanning the QR code displayed at checkout or by entering a merchant identifier, at any location worldwide that Mastercard QR is accepted). To date, there are over 1 million merchant locations across Africa that accept Mastercard QR payments,” the company stated in the statement.

Also, Airtel Money customers will benefit from preferential foreign exchange rates for international payments and competitive pricing, gain access to other local payments like bill payments, merchants payments, etc.

Commenting on the new deal, Raghunath Mandava, the CEO of Airtel Africa said, “Airtel and Mastercard have a shared passion for digital transformation and making mobile financial services accessible to everyone across the continent. Through our partnership, we will enable over 100 million Airtel Africa customers to make safe mobile money purchases online and in person. The partnership will also significantly bolster Airtel’s position as one of the largest offline to-online digital payment network in Africa. We are really excited to embark on this partnership with a globally trusted brand like Mastercard. This partnership is truly revolutionary in our market, giving millions of people better access to the digital and online world.”

Amnah Ajmal, the executive Vice President for Market Development, Mastercard Middle East and Africa, said, “Across the MEA region our digital partnerships strategy remains focused on enabling digital transformation for our partners so that their consumers can enjoy seamless access to payments and a superior experience. We are very excited to partner with Airtel to lead the transition to digital by enabling access to their millions of consumers for online and in-person payments across the globe. Mastercard is uniquely positioned as a single technology provider to enable our digital partners like Airtel to transition seamlessly into digital”.

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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Startups

Health Tech Startup 54gene Launches Trust to Amplify Africa’s Capacity in Scientific Research

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54gene Lab

54gene, the health technology company centered on advancing the field of African genomics to unlock scientific discoveries as well as improve diagnostic and treatment outcomes within Africa and the global community, is creating a trust which it will use to invest up to 5 percent of future proceeds from the company’s commercial drug discovery program.

The creation of the trust is part of its Commitment to Africa in establishing a more sustainable and thriving cyclical ecosystem across Africa’s scientific development space, as well as ensuring better quality healthcare delivery for the communities in which the company operates.

54gene is focused on creating a pipeline of novel drugs for global populations, based on insights drawn from the healthcare and research ecosystem in Africa and wants to ensure that the 1.5 billion people in Africa benefit from its endeavors.

While ensuring Ethical, Legal, Social Implication (ELSI) guidelines are rigorously followed, 54gene is focused on advancing better health outcomes for global populations through precision medicine and addressing the unmet need for novel therapeutics in healthcare.

The company has created a proprietary platform that powers drug discovery through its substantial bio- and data-repository of deeply phenotyped and diverse datasets. It has the potential to power understanding across multiple disease areas such as cancers, neurodegenerative diseases, sickle cell, autoimmune and rare diseases, and infectious diseases.

The new trust has been designed to enable a consistent provision of better diagnostics and medicines for Africans as well as amplifying capacity building within the scientific research space across Africa.

“The biggest challenge in drug discovery in Africa is adequate infrastructure and the extensive need for capacity building.

“As we work on delivering on our promise of precision medicine for Africans and the global population, we are striving to ensure that our work involves current African scientists and leaders in the field as well as supports the creation of more skilled Africans in science and additional jobs across the continent.

“This initiative is designed to continue fostering partnerships within the African scientific body, to reflect the leadership of Africans in global drug discovery research, and to generate sustainable healthcare delivery systems that will ultimately benefit African communities participating in the scientific work that advances better outcomes for all.

It is the inclusion of African talent that will make our drug discovery work successful in bridging the disparity gap within genomics data. Africa has the ability to contribute far beyond the 1 percent in global drug discovery that is currently taking place within the continent, and we believe 54gene will help accelerate those contributions.“

The 54gene trust will be managed by an advisory committee. As the company’s commercial operations grow, the demonstrated Commitment to Africa and creation of the trust will ensure an African footprint and sustainable growth in global drug discovery across the continent.

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Fintech

Cellulant Gets Approval from Bank of Tanzania to Become a Payment Solution Service Provider (PSSP)

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Cellulant - Investors King

The Bank of Tanzania (BOT) has issued an approval in principle to Cellulant Corporation to operate as a Payment Solution Service Provider in Tanzania having satisfied all the necessary requirements.

Payment Solution Service Providers make up the underlying e-Payment infrastructure in Tanzania. Banks, Online Merchants, payment processors, merchants, state governments, and consumers connect to PSSPs to meet their digital payment needs.

This approval makes Cellulant one of the top Payment Solution Service Providers (PSSP) in Tanzania endorsed by the BOT to provide digital payments solutions across the nation.

Cellulant is a leading Pan-African financial technology company providing a one-stop digital payments platform. Cellulant uses technology to connect people and their resources, making it easier to do business across Africa.

Edwin Kiiru, recently appointed Country Manager for Cellulant Tanzania, stated that this approval will enable the company to extend its payment solutions across all spectrums of Tanzania’s payments ecosystem.

Cellulant provides a single digital payments platform – named Tingg- addressing the complex payments needs of businesses. Tingg makes it easy to collect and make payments across multiple payment methods in different currencies, with the best customer experience for any business looking to digitise their payments.

‘‘Cellulant is a critical component of Africa’s Payments ecosystem and a key actor in delivering seamless payments solutions. This approval sets Cellulant into a select group of few payment aggregators that operate as PSSPs in Tanzania and will help add millions of economically active but financially excluded Tanzanians into the digital payment ecosystem.  We are bringing to Tanzania the same top-level performance and seamless payments solutions that have made Tingg, Africa’s most preferred payments platform,” added Mr Kiiru.

Founded in 2002, Cellulant provides a single digital payments platform that runs an ecosystem of consumers, retailers, merchants, banks, mobile network operators, Governments, and International Development Partners. Today, Cellulant’s payments platform hosts 154 payment options across 34 countries; and is connected to 220M consumers on a single inclusive network allowing for interoperability that has eluded numerous players in the payments space.

Cellulant has an office presence in 18 African countries.

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VISA Changes Brand Identity to Meet Broder Financial Services

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Visa Inc

Seven years after its last brand refresh, Visa, the global finance giant, is changing again. This time, its new identity, “Meet Visa”, is a nod to the company’s evolution from a cards issuer to much broader financial services and tech platform.

Developed by Visa’s global creative agency of record, Wieden & Kennedy, the refresh lands with a short film directed by Malik Hassan Sayeed, which invites the world to meet a network working for everyone.

Complementing this introductory film is a series of shorter digital films and photographic elements that showcase the breadth of the Visa network. Visa also worked with photographer Camilla Falquez and Argentinian directing team Pantera & Co – Brian Kazez, Pato Martinez and Francisco Canton – on the campaign.

The brand overhaul focuses on the areas of trust, security, acceptance and inclusion, and the firm has worked to build a new visual identity with brand design firm Mucho. The “Meet Visa” campaign shares a glimpse into the evolved visual brand identity launching later this year, featuring refreshed colours for digital impact, a custom font and an updated brand symbol.

Over the course of 2021, Visa’s new brand identity will become visible across the 200-plus countries and territories in which the company operates. In APAC, the identity will launch first in Singapore, Japan, Australia, New Zealand and India before rolling out beyond. APAC marketing chief Danielle Jin told Campaign Asia-Pacific that the campaign will roll out in 18 markets worldwide by the end of the week and 40 markets by the end of the year.

“Our business has become more expansive and includes categories such as B2B payments, crypto, fintech and P2P payments,” she said. “We wanted to make sure we evolve our brands with our business.”

The campaign will be run across film, TV, digital and OOH.

“People think they ‘know’ Visa,” said Lynne Biggar, executive vice-president and global chief marketing officer. “Consumers and businesses trust the power of those four letters and see it when they open their wallet, pay a vendor, walk into a store or check out online. What they don’t see is how those four letters operate the most dynamic network of people, partnerships and products.”

Visa said its network connects 3.6 billion credentials, more than 70 million merchant locations and tens of thousands of partners while powering more than $11tn in total volume annually.

“We don’t regard ourselves as a credit card company, we are a technology payments firm,” Jin contended. Over the last five years alone, Visa has also invested $9bn in its technology backbone.

“We are capturing the bold ambition of Visa with this brand evolution as a way to express what we stand for and what we strive for,” added Biggar. “With the world reopening and with money increasingly moving in new ways, there’s no better time to showcase the work we do and the impact a purpose-driven brand with Visa’s scale can have to enable individuals, businesses and economies to thrive.”

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