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Obsession over customers, not competition – The Impeccable Strategy

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  • Obsession over customers, not competition – The Impeccable Strategy

The preliminary theme of the most competitive analysis is a question: Who is your competition? That’s because most companies view their competition as another brand, product, or service. However, insightful leaders and establishments go extensive.

The question is not who your competition is but what it is. The realistic response to this is this: Your competition is any and every difficulty your consumers bump into along their journeys to using your company’s products.  To reinforce my point, I will give a little illustration.

When I read about the fintech industry in Nigeria – I see a lot of work done from all the top players in the sector. I am particularly impressed by what I read and perceive Renmoney on the country’s media. So when I visited Nigeria, I wanted to get a first experience of the brand.  I was going to review from afar the work that fintechs in Nigeria do. In fact, Renmoney was top of the mind for me.

Renmoney operates under the licence of a Microfinance bank but is in practice a fintech lending company. I must say that to have communicated their brand as fintech was indeed a customer-centric idea that I found creative. How else do you want to effectively approach and cater to the public if you drag the tag microfinance around you? Everyone knows how it is such a turnoff.

During my last visit to Lagos, sometime in March this year, I was impressed by the firm’s advertising strength but then that was not all. In fact, much more than that, I was impressed with the perception of most people interacted with about the brand. Having a combination of a mobile kiosk, an online platform and the usual brick-and-mortar are clear indications that this fintech company is headed for a more disruptive 2020. A clear indication of this is Renmoney’s mobile kiosk that I saw around some parts of Lagos from Surulere to Ajah and some other locations. These are the locations I can recall. This service was singularly bringing credit to the public. Imagine, thinking you need the money and as you turn around, you sight a Renmoney mobile lending kiosk. Brilliant, right?

At the end of the day, it’s your customers who have the ultimate idea of what is good and bad about your services. It’s your customers who buy your products; and in all truth, it’s your customers who will keep you in business. There are four good questions to answer in learning about your customers.

  1. Who are they?
  2. What motivates their behaviour?
  3. Where do they spend most of their time doing and at where?
  4. What are they saying about you?

Let’s start getting to know your customers, as intimately as possible. In fact, obsess over them.

Amazon CEO Jeff Bezos once said, “If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.”

By Jude Adeyinka

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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WHO Approves COVID-19 Vaccine Made by Sinopharm in China

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Sinopharm

The World Health Organization said Friday it has approved for emergency use a coronavirus vaccine developed by Chinese state-owned pharmaceutical group Sinopharm.

Beijing’s Covid vaccine is recommended for adults 18 years and up with a two-dose regimen, WHO Director-General Tedros Adhanom Ghebreyesus said at a press briefing.

The new addition to the list of usable vaccine options could hasten efforts to control the spread of Covid-19 and its variant forms, which are driving new infections in many parts of the world.

“Solving the vaccine crisis requires that we pull out all the stops,” Tedros said.

Sinopharm’s shot is the sixth to receive the WHO’s approval for “safety, efficacy and quality,” he said.

“Vaccines remain a vital tool. But right now, the volume and distribution of vaccines are insufficient to end the pandemic, without the sustained and tailored application of public health measures that we know work,” Tedros said.

“The pandemic has shown that when health is at risk, everything is at risk. But when health is protected and promoted, individuals, families, communities, economies, and nations can thrive,” he said.

The state-owned drugmaker’s two-dose Covid shot has already been approved for emergency use in China, the United Arab Emirates, and Bahrain.

Another Chinese shot, made by the private company Sinovac, has not yet been approved by the WHO.

In the U.S., vaccines developed by Pfizer-BioNTech, Moderna, and Johnson & Johnson have received emergency use authorizations by the Food and Drug Administration.

The WHO has granted emergency validation for those three shots, as well as for vaccines produced by AstraZeneca-SK BIO and the Serum Institute of India.

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Crypto.com Becomes Official Cryptocurrency & NFT Sponsor Of The 2021 Coppa Italia

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Lega Serie A and Crypto.com announced that they have reached an important partnership agreement on the occasion of the 2021 Coppa Italia Final, which will see Atalanta challenge Juventus on 19th May at the Mapei Stadium in Reggio Emilia.

Lega Serie A is proud to be the first football league to sign a partnership agreement with a cryptocurrency and NFT platform. The partnership, which begins with the Coppa Italia Final is expected to extend long into the future. To commemorate the first time Atalanta and Juventus meet at the Coppa Italia Final, a special NFT collection will be made available including the official trophy, match highlights, and more.

With the fastest growing crypto app and over 10 million users worldwide, Crypto.com is proud to be Lega Serie A’s first cryptocurrency partner. Together the two organizations will create new experiences for football fans in Italy and beyond, starting with special NFT collectibles available exclusively at Crypto.com/NFT.

“We are extremely proud to announce this prestigious partnership with Crypto.com, a leading company in the world of cryptocurrencies and NFTs – said Luigi De Siervo, CEO of Lega Serie A – We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans, where other world-class leagues such as the NBA have been operating in recent months. In this way Lega Serie A aims to expand its target audience and continues the international growth of the brand, always looking to the future and innovation. The Coppa Italia Final will be an expression of these values and will offer millions of fans around the world an exciting experience not only on the pitch but also before and after the game, thanks to the many commercial and marketing initiatives that we will organize with our partners”.

“We are proud to collaborate with an exceptional partner such as Lega Serie A, the latest in an exciting roadmap of sports partnerships we’ll soon be announcing,” said Kris Marszalek, co-founder and CEO of Crypto.com. “It’s a unique opportunity to support the world’s most popular sport during the historic match between Atalanta and Juventus, surely to be watched by football fans world-wide. Through our partnership, we will bring together the best of blockchain technology and football by co-creating NFTs sure to become instant classics and highly coveted collectibles.”

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Pastor Adeboye’s Son Dare Dies At 42

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Dare Adeboye

Pastor Dare Adeboye, the son of the General Overseer of the Redeemed Christian Church of God Worldwide, Enoch Adeboye, is dead.

The media gathered that the 42-year-old, who is the third son of the revered cleric, died in his sleep on Wednesday in Eket, Akwa Ibom State, where he was based with his family.

Our correspondent gathered from reliable sources in the church that the deceased, who was the Assistant Pastor in charge of Region (Youth) 35, had ministered the previous day.

He was said to have retired to his bed and did not wake up.

His wife, Temiloluwa, was said to have raised the alarm.

“He was not sick and did not complain of anything before the incident. Pastors in the church were summoned to pray for him, all to no avail,” a source added.

The Head of Media and Public Relations, RCCG, Pastor Olaitan Olubiyi, however, confirmed the tragedy on Thursday morning.

He said, “It is true. The incident happened in Eket where he was based. I don’t have the details for now. Maybe before the end of today, we will issue a statement.”

Dare would have been 43 years old next month, June.

Last year, on his 42nd birth, his dad, Adeboye on a social media post described him as his first miracle child.

He wrote on his Facebook page,
“Our first miracle child. We pray that God will keep his miraculous working power in your life and all those who need a miracle today, will use you as a point of contact for their own in JESUS name. (Amen) love from Dad, Mom and the whole Adeboye dynasty.”

Dare was happily married with children.

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