- Nestle, LBS Partner to Boost Capacity Development
Nestlé Nigeria and the Lagos Business School Sustainability Centre have collaborated to host a four-day workshop to advance the understanding and inclusion of sustainable development concerns in media coverage for journalists in Nigeria.
Facilitated by LBS faculty, Nestlé Nigeria resource persons and health and nutrition experts, the workshop empowered media personnel with the knowledge of creating shared value, nutrition health and wellnesss, the Sustainable Development Goals, climate change, and food sufficiency, particularly in the Nigerian and African context.
According to a statement, the sessions highlighted creating shared value as a sustainability advancement approach.
It also reinforced sustainable development issues such as nutrition, food security, health, and wellness as affecting everyone in society.
“Since the media have the responsibility of educating the public, it is important that they understand these issues and are equipped to communicate the same to various stakeholders and demographic groups,”the statement added.
Participants gained an understanding of how to integrate nutrition, health and wellness in media narratives and national discourse.
This in turn will provide individuals and families with the information needed to make the best nutrition choices for their needs.
LBS alumnus and pioneer Professor of Food Science and Technology, Bells University of Technology, Olugbenga Ogunmoyela, used several case studies to explain journalism and the health of a nation.
Closing the programme, Managing Director, Nestlé Nigeria, Mr Mauricio Alarcon said, “No single company or institution can make a difference. We all need to work together to achieve the SDGs set by the United Nations, hence our partnership with LBS, an institution that has the knowledge, the right skills and teams to contribute to making this happen.
“We hope you can tell these stories and inspire change through your pens,” he added.
Speaking further on the partnership, LBS faculty and Academic Director of the workshop, Dr Ijeoma Nwagwu said, “LBS is extending its sense of responsibility to a broader audience beyond the business community because we have a strong ethos around responsibility.”
