- Jeep, Fiat, Dodge set for Relaunch in Nigeria
Nigeria looks set to witness the relaunch of Jeep, Fiat and Dodge, three popular automobile brands under the stable of Kewalram Chanrai Group.
A statement by the auto firm said the resurgence of the auto brands in Nigeria was based on the demand by its customers, adding that it planned to leverage the firm’s customer relationship and nationwide after-sales network to further endear the products to the hearts of the vehicle buying public.
Confirming the impending return of Fiat and Jeep,
The statement quoted the Group Deputy Managing Director, Kewalram Chanrai, Mr Victor Ebuarjolo, as saying that the firm had been meticulously planning towards ensuring that the vehicles would have sure-footed penetration into the market when launched in the next few weeks.
It said, “The group is also preparing vintage spots in its network for Jeep’s sister brand, Dodge, as well as Alfa Romeo and Maserati, from the side of Fiat.
“Predictably, Tipo, the wave-making 1.6 litre C-segment sedan marking its first 30 years of functionality, simplicity and personality, is the car leading Fiat’s come-back to Nigeria.
Boosting Tipo’s confidence is not just its six airbags and six-speed automatic transmission, but also the fact that it is the car with the highest growth rate in Europe, and the choice of over 180,000 motorists in the Middle East and Africa region.”
The firm said the Tipo would be accompanied by its pick-up sibling, Fiat fullback – one of the first pick-ups in the world with an all-aluminium engine, translating to lightweight and efficiency. The 2.4 litre pick-up will be available in 4×4, 4×2, single cabin and double cabin variants. It has up to 3,100Kg towing capacity.
According to the auto firm, the coming of Fullback will certainly give the current market leaders such as Hilux, L200, Isuzu D-Max, Ranger, and NP 300 a stiff competition.
“This is because having been enhanced technologically, the Fullback pick-up has a good price-value reputation and boasts the smallest turning circle in the class at just under 12m,” it stated.
“Excitement also awaits lovers of the iconic Jeep brand, as it has been confirmed that the latest models of the luxury SUV brand, including the Jeep Grand Cherokee Limited (3.6 V6) and the SRT (6.4 v8); the all-new 3.6 V6 Wrangler Sahara trim levels: and 2.4 litre Compass Limited, are roaring to dare the competitors.
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Fintech Company, Grey, Unveils New Look to Support its Global Expansion Strategy
Grey, a leading cross-border fintech company, has embarked on a significant global brand rebranding initiative, revealing a fresh logo and website design.
This strategic move aligns with the company’s dynamic plans to expand its footprint in the global market.
The company’s transformation was unveiled on its social media platforms on Monday, November 27, 2023. Grey aims to leverage this fresh identity to reach a broader audience and solidify its international presence. The updated brand assets visually represent Grey’s commitment to innovation, excellence, and global connectivity.
The rebranding initiative follows closely on the heels of Grey celebrating a milestone achievement of surpassing 500,000 users. The company’s rapid growth and expanding user base have spurred this bold step towards rebranding, symbolizing success and underlining its dedication to remaining at the forefront of global fintech innovation. Furthermore, the previous logo was not usable in some foreign markets due to trademark conflicts with another company.
Idee Obong, The CEO and founder of Grey, shared insights into the rationale behind the rebranding, stating, “As we chart our course toward serving a global audience, we recognized the need for trademarks and related processes. We identified similarities with existing marks during this evaluation, prompting a deliberate rebrand. The new logo and website signify our forward trajectory, emphasizing global connectivity and our commitment to creating a more interconnected world. Our focus remains on being people-centric and cultivating a lasting community.”
Grey’s brand evolution is occurring at a crucial juncture for the fintech industry, which is positioned for significant opportunities despite recent economic uncertainties. The fintech sector has faced challenges in the past year; notwithstanding, Grey has rapidly scaled, adeptly responding to the heightened demand for its services.
The company has also established key partnerships across both B2B and B2C sectors across Africa over the past months, solidifying its reputation as a trusted and reliable cross-border payments company.
Femi Aghedo, Co-founder of Grey, emphasized the strategic timing of the brand evolution, stating, “The timing simply felt right to evolve our brand. Our growth and evolution as a business needed to be reflected tangibly. We are dedicated to ongoing innovation, adapting our services to meet the dynamic needs of our customers. Our core mission is to provide seamless and secure cross-border payment solutions, empowering businesses and individuals in the global economy. We eagerly anticipate the future of fintech and the opportunities it presents for us to impact the industry positively.”
Furthermore, customers can expect a more innovative and interconnected user experience when engaging on their platforms. As Grey ventures into this exciting new chapter, the team remains committed to providing cutting-edge and secure cross-border payment solutions, fostering global connectivity, and contributing to the evolving landscape of the fintech industry.
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