- Jeep, Fiat, Dodge set for Relaunch in Nigeria
Nigeria looks set to witness the relaunch of Jeep, Fiat and Dodge, three popular automobile brands under the stable of Kewalram Chanrai Group.
A statement by the auto firm said the resurgence of the auto brands in Nigeria was based on the demand by its customers, adding that it planned to leverage the firm’s customer relationship and nationwide after-sales network to further endear the products to the hearts of the vehicle buying public.
Confirming the impending return of Fiat and Jeep,
The statement quoted the Group Deputy Managing Director, Kewalram Chanrai, Mr Victor Ebuarjolo, as saying that the firm had been meticulously planning towards ensuring that the vehicles would have sure-footed penetration into the market when launched in the next few weeks.
It said, “The group is also preparing vintage spots in its network for Jeep’s sister brand, Dodge, as well as Alfa Romeo and Maserati, from the side of Fiat.
“Predictably, Tipo, the wave-making 1.6 litre C-segment sedan marking its first 30 years of functionality, simplicity and personality, is the car leading Fiat’s come-back to Nigeria.
Boosting Tipo’s confidence is not just its six airbags and six-speed automatic transmission, but also the fact that it is the car with the highest growth rate in Europe, and the choice of over 180,000 motorists in the Middle East and Africa region.”
The firm said the Tipo would be accompanied by its pick-up sibling, Fiat fullback – one of the first pick-ups in the world with an all-aluminium engine, translating to lightweight and efficiency. The 2.4 litre pick-up will be available in 4×4, 4×2, single cabin and double cabin variants. It has up to 3,100Kg towing capacity.
According to the auto firm, the coming of Fullback will certainly give the current market leaders such as Hilux, L200, Isuzu D-Max, Ranger, and NP 300 a stiff competition.
“This is because having been enhanced technologically, the Fullback pick-up has a good price-value reputation and boasts the smallest turning circle in the class at just under 12m,” it stated.
“Excitement also awaits lovers of the iconic Jeep brand, as it has been confirmed that the latest models of the luxury SUV brand, including the Jeep Grand Cherokee Limited (3.6 V6) and the SRT (6.4 v8); the all-new 3.6 V6 Wrangler Sahara trim levels: and 2.4 litre Compass Limited, are roaring to dare the competitors.
