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South African Wine Maker Targets Nigerian Consumers

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  • South African Wine Maker Targets Nigerian Consumers

The Brand Manager, Wild Africa Cream, a cream liqueur brand manufactured by South African wine maker, KWV Wines, Mr Barry Badenhorst, has said that the brand targets 28 million consumers in its initial entry into the Nigerian market.

He stated this during the official launch of Wild Africa Cream in Lagos recently.

He said the opportunity was huge for the brand in the Nigerian market, adding that unlike the European market, Nigerian consumers and South African consumers’ relationship with a brand would evolving after an initial taste.

Badenhorst said, “I believe strongly that that is what will happen in this market. Once we put it out there and people start interacting with the brand, they will not go back to another brand.

“The drink is coming into the market with two propositions, quality at very affordable price.”

According to him, Wild Africa Cream is enjoyed in more than 45 countries around the world while its maker, KWV, has been in existence for 100 years.

KWV was established in 1918 in answer to distribution needs of farmers who wanted to send their produce to the market, he said.

The KWV’s Country Manager for West Africa, John Maka, said, “For whatever they are worth, brands in the cream liqueur category in this market have priced themselves quite high and we feel we can reposition our brand to give consumers a quality offering that is even better than what is in the market at a price that is significantly lower than what is currently on the shelves.”

He added, “Presently, KWV is a subsidiary of Niveus Investments, part of the HCI black empower investment group and the only South African producer listed on Drinks International’s Most Admired Wine Brands Global Register.

“KWV wines and grapes are sourced from the most sought-after viticulture regions of South Africa and grown from the world’s oldest earth. The company’s cellars, one of the largest complexes in the world featuring the world-famous Cathedral Cellar, have produced an award-winning range of products.”

The General Manager, Ekulo Group, sole distributors of the brand in Nigeria, Joseph Okonkwo, said that the brand had a bright future in the Nigerian market.

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

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Energy

Dangote Refinery Denies Legal Battle With NNPCL, Others, Reveals Plan to Withdraw Old Case From Court

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Dangote Refinery

Dangote Refinery has denied reports of filing a lawsuit against the Nigerian National Petroleum Corporation Limited (NNPCL), Aym Shafa Limited, A. A. Rano Limited, T. Time Petroleum Limited, 2015 Petroleum Limited and Matrix Petroleum Services Limited, as widely reported.

Dangote made this known in a statement published via its official X handle on Monday.

A viral report alleging that Dangote filed a suit against the NNPCL and five other companies over the importation of petroleum products emerged online sparking a huge controversy.

Reacting to the viral report, the Group Chief Branding and Communications Officer of Dangote Group, Anthony Chiejina, via the statement denied any legal battle with the NNPC.

According to Dangote, the alleged report was an old one and would be fully and formally withdrawn when the matter comes up in court next year.

Dangote revealed that after the president’s directive, they have been in discussions with all parties involved.

Dismissing that no party has been served with court notice, Dangote emphasized that the discussions have made significant headway and there were no intentions of going to court.

The statement read, “This is an old issue that started in June and culminated in a matter being filed on September 6, 2024.

“Currently, the parties are in discussion since President Bola Tinubu’s directive on Crude Oil and Refined products sales in Naira Initiative, which was approved by the Federal Executive Council (FEC).

“We have made tremendous progress in that regard and events have overtaken this development. No party has been served with court processes and there is no intention of doing so. We have agreed to put a halt to the proceedings.

“It is important to stress that no orders have been made and there are no adverse effects on any party. We understand that once the matter comes up January 2025, we would be in a position to formally withdraw the matter in court.”

Investors King reported that following Dangote’s failure to meet petroleum demand by marketers in the country, the oil dealers returned to their former mode of buying the product outside the country and shipping them into Nigeria for sale.

According to the marketers, the move was an effort to save the country from fuel scarcity which Dangote’s inability to meet the supply demand may push the country into.

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Gold

Gold Soars to Record $2,740/oz as Investors Seek Safe Haven Amid Economic Uncertainty

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gold bars - Investors King

Gold surged to a new all-time high of $2,740/oz, reflecting heightened demand by genuine buyers who are actively building positions, signaling confidence in gold’s value preservation over time.

The metal’s appeal lies in its ability to provide stability in a relativity fluid macroeconomic environment. With the U.S. election on the horizon, investors are preparing for potential market shifts, which could sustain gold’s upward momentum.

Regardless of the election outcome, expanded fiscal spending appears unavoidable. A red sweep could prioritize defense spending and traditional energy investments while a blue sweep may bring more expansive social programs and green energy investments.

Both scenarios point toward fiscal expansion, which may pressure the U.S. dollar over time, thereby enhancing the appeal of gold.

As Asian currencies remain sensitive to dollar movements, we could see increased demand for gold from these markets as investors seek value protection amidst currency fluctuations.

Gold’s strong rally could extend further toward $2,800-$2,900/oz in the coming months, especially if geopolitical risks persist or market participants anticipate slower monetary tightening.

However, periods of consolidation might occur, especially if higher bond yields temporarily reduce gold’s allure.

Still, buying interest seems well-established, with many investors adopting an accumulate-on-dips approach. If volatility remains elevated and fiscal policies continue expanding, gold’s role as a long-term store of value may solidify further, potentially paving the way for new highs.

Written by Ahmad Assiri Research Strategist at Pepperstone

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Crude Oil

Oil Prices Jump 2% as Israel Heightens Attack in Middle East

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Crude oil - Investors King

Oil prices traded 2 percent higher on Monday as the fight in the Middle East ragged on amid heightened Israel retaliation against attacks by Iran earlier this month.

Brent crude rose by $1.23 or 1.68 per cent to close at $74.29 per barrel while the US West Texas Intermediate (WTI) crude was $1.34 or 1.94 per cent higher at $70.56 a barrel.

On Monday Israel reportedly attacked hospitals and shelters for displaced people in the northern Gaza Strip as it continued its fight against Palestinian militants.

International media also reported that Israel carried out targeted strikes on sites belonging to Hezbollah’s funding arm in Lebanon.

Meanwhile, the US Secretary of State, Mr Antony Blinken said the Israel ally will push for a ceasefire as he embarks on a journey to the Middle East.

According to the US State Department, the American government will be seeking to kick-start negotiations to end the Gaza war and ensure it also defuses the possibility of escalation in Lebanon.

Mr Amos Hochstein, a US envoy, will hold talks with Lebanese officials in the Lebanon capital, Beirut on conditions for a ceasefire between Israel and Hezbollah.

Support also came from China, as the world’s largest oil importer cut its lending rate as part of efforts to stimulate the country’s economy and offer investors relief.

This development will soothe worries after data showed that China’s economy grew at the slowest pace since early 2023 in the third quarter, fuelling growing concerns about oil demand.

The head of the International Energy Agency (IEA), Mr Fatih Birol on Monday said China’s oil demand growth is expected to remain weak in 2025 despite recent stimulus measures from the government.

He said this is because the world’s second-largest economy has continued to accelerate its Electric Vehicles (EV) fleet and this is causing oil demand to grow at a slower pace.

Meanwhile, Saudi’s state oil company, Aramco remains fairly bullish in comparison as its Chief Executive Officer (CEO), Mr Amin Nasser said there is more demand for chemical projects on the sidelines of the Singapore International Energy Week conference.

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