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Germany’s Business Success Keys Revealed During Chancellor Merkel’s Visit

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  • Germany’s Business Success Keys Revealed During Chancellor Merkel’s Visit

As President Muhammadu Buhari met with Chancellor Angela Merkel behind closed doors last week, a lively business roundtable was holding in The Brown Room, one of the many meeting rooms in the Aso Rock Villa. It was there the secret behind the success of German businesses was revealed by the visitors. It could not be ignored; it dominated the talks for several minutes.

“Size is not why our businesses are successful; we are successful because we are mostly family businesses, not just small-scale enterprises,” a member of the German delegation, who is a founder and CEO of a company, said. “German businessmen are extremely focused, extremely serious, and we also focus on communication.”

Some other members of the 16-member business delegation, led by Dr Ulrich Nussbaum, Secretary of State, Federal Ministry for Economy and Energy spoke in the same vein.

These founders and/or CEOs of successful German brands spoke passionately about Mittelstand, said to be the backbone of the German economy.

The Mittelstand are a core of small and medium-sized firms, many of which have existed for generations and noted for their durability and resilience.

According to Wikipedia, Mittelstand companies are “highly focused, achieving unprecedented efficiencies by designing a business model with a razor-thin focus and learning to do the one thing really well”; then to “compensate for their razor-thin focus, they diversify internationally and enjoy great economies of scale”.

Although the term could be more loosely applied, Mittelstand companies share the following features: Family ownership or family-like corporate culture, generational continuity, long-term focus, emotional attachment, flexibility, and lean hierarchies.

Among other things, the German delegation was also apprised of the strength of the Nigerian economy as well as opportunities for investments and partnerships.

On the Nigerian side were Minister of Industry, Trade and Investment, Dr. Okey Enelamah, who chaired the talks; Finance Minister, Kemi Adeosun; CEO of the Nigeria Export Promotion Council, Segun Awolowo, and members of the private sector, among others.

In his opening remarks, Enelamah enjoined participants of the round table to take advantage of the Forum to partner with the government to build synergies that will translate to increased trade and investment flows between Nigeria and Germany, help establish and strengthen business relationships, and provide practical lessons.

He explained the objectives of the forum as: “presenting the case for why we believe that Nigeria is the investment destination of choice. And we believe the German business community will continue to take advantage of the massive investment opportunity that Nigeria represents. Nigeria remains the number one investment destination in Africa, with announced investments of US$66.36 Billion in 2017. Apart from our domestic market of over 180 million, the largest in Africa, we are also the main gateway to the regional West African consumer market that is about as large as ours.

“Discussing and learning about two underlying strengths of the German Economy – the small and medium scale businesses (SMEs) and technical training.

“It is a well known fact that Germany enjoys a leading position among the world’s exporting nations because of your successful SMEs. Germany boasts an exceptional number of ‘hidden champions’ – companies which rank among the top three on the global market or are European leaders but are little known to the public. It is estimated that SMEs in Germany constitute more than 3.6 million companies and provide more than 60 percent of all jobs in your country.”

In a presentation, Awolowo, Executive Director/Chief Executive Officer of the Nigerian Export Promotion Council, highlighted Nigeria’s economic performance under the Buhari administration and outlined foreign investment opportunities and incentives in Nigeria.

He said Nigeria’s zero-oil plan was aimed at generating “ an extra US$25-30 billion from non-oil exports, and eliminate the country’s over dependence on crude oil prices.”

“Germany is expected to play a significant role in providing foreign investments to boost the Nigerian exports agenda,” he added.

Towards the end of the forum, President Buhari and his guest, Chancellor Merkel, joined in from an adjoining room. It was interesting to behold the two powerful leaders draped in simplicity, and as they took their seats on their respective sides of the aisle, their optics showed contentment about the success of the day.

After a briefing of the two leaders by Dr, Enelamah, they commended the outcome of the deliberations.

The forum had started earlier in the meeting room of Vice President Yemi Osinbajo with the signing of Memorandums of Understanding between the two countries.

Speaking after signing the MOUs, Enelamah said the agreements would increase collaboration between Nigeria and Germany to grow small and medium enterprises in Nigeria.

Theresa May

A few days before the visit of the Germans, British Prime Minister Theresa May led a delegation to Nigeria. Both in Abuja and Lagos, where they visited trade and investment featured prominently in his meetings.

“I was in Abuja and also in Lagos to see the thriving business community here. We want to see increased trade between Nigeria and UK, increased investment, bringing jobs here in Nigeria, jobs in the UK.”

FOCAC in China

In China where President Buhari attended the 7th Summit of the Forum on China-Africa Cooperation (FOCAC) shortly after the visit of the Germans, trade and investment also got prime attention. Indeed about 100 Nigerian businesses and 300 Chinese firms participated in the Nigeria-China business forum which took place a day after President Buhari began his visit,

President Buhari expressed satisfaction with the fruitfulness of FOCAC, disclosing that Nigeria has gained from China the execution of infrastructure projects worth $5bn across the country in the last three years

Conclusion

So in less than two weeks, Nigeria had high-profile engagements with three of the world’s leading economies.

Industry, Trade and Investment Minister unpacks the implications for Nigeria: “Naturally, these are strong stimuli to trigger excitement. The leaders of those powerful nations demonstrated belief in the potentials of the Nigerian economy; and endorsement of our efforts in exploiting the potentials in the various sectors of the economy for the benefit of all Nigerians.

“They also see in the economy investment opportunities for their nationals, which they didn’t mince words about.

“For sure, Nigeria is a strong economic force for partnerships in trade and investment. The several MoUs signed in the last few days testify to this.

“The ministry, and the federal government in general, is committed to ensuring that the country derives maximum benefits from the engagements and continue to improve the investment climate.”

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Dry Cleaners Set to Tap into $165 Billion Global Cleaning Industry

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The Fabric Professionals and Dry Cleaners Association of Nigeria (FPDA) is gearing up to host the “Clean Show Africa 2024” conference.

This conference aims to expose over 25,000 dry cleaners to the vast opportunities present in the global cleaning and hygiene industry, valued at a staggering $165 billion.

Scheduled to take place on May 28–29, 2024, in Lagos, the event is themed “Positioning Africa’s fabric and hygiene industry for excellence.”

It comes at a crucial time when Nigeria’s dry cleaning industry is experiencing steady growth, with projections indicating a 6.4% annual increase over the next decade.

According to Enibikun Adebayo, Chairman of FPDA, Nigeria’s dry cleaning industry was valued at $8.4 million in 2019.

However, this figure is expected to rise significantly, presenting a ripe opportunity for stakeholders to tap into.

Adebayo emphasized the importance of collaboration within the industry to fully leverage its potential.

“A year ago, we launched FPDA of Nigeria. We are also using the platform to educate our members to be better professionals,” stated Adebayo, highlighting the association’s commitment to enhancing professionalism and standards within the sector.

The conference will shine a spotlight on women in the dry cleaning business, recognizing their pivotal role in driving the industry forward. Reports have shown that dry cleaning businesses are often better managed by women, and the event aims to provide them with the necessary support and resources to thrive.

Ruth Okunnuga, Managing Director of Wasche Paint Nigeria, expressed the need to revolutionize Nigeria’s dry cleaning and laundry industry, emphasizing the lack of proper structure and investment.

She stressed the importance of data collection for effective planning and growth within the sector.

Joseph Oru, Managing Director of Zenith Exhibition, highlighted the conference’s objective of engaging the Federal Government to establish training institutions for dry cleaners. Such institutions would play a crucial role in equipping professionals with the skills and knowledge needed to meet global standards.

As Nigeria’s dry cleaning industry prepares to tap into the vast opportunities offered by the global cleaning market, the Clean Show Africa 2024 conference stands as a pivotal platform for collaboration, innovation, and growth within the sector.

With a focus on excellence and professionalism, stakeholders aim to position Nigeria as a key player in the dynamic and lucrative cleaning and hygiene industry.

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Nigeria-Taiwan Commerce Falls to $500m in 2023

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The Chief of Mission to the Taiwanese Government in Nigeria, Andy Liu, has said that the trade relations between Nigeria and Taiwan drop to $500 million in 2023 from $1 billion in 2021.

Liu made these comments during the 2024 Taiwan Business Forum held in Lagos.

According to Liu, Nigeria’s status as a net exporter of agricultural products, particularly sesame seeds has historically fueled the trade between the two nations.

However, the peak in trade experienced in 2021, buoyed by increased demand for Nigerian agricultural goods, notably declined in subsequent years.

“The highest peak of trade reached about $1 billion in 2021. It was the peak of COVID-19, with Nigerians enjoying surplus trading with Taiwan. We imported more of Nigeria’s agricultural products, such as sesame, aside from oil-related products. In 2021, we had a huge demand for agricultural products for our food processing industries,” Liu stated.

However, the trade dynamics shifted in the following years, leading to a significant decline in trade volume.

Liu attributed this decline to a normalization of demand following the peak in 2021, resulting in a reduction in trade value to $500 million by 2023.

Despite this decrease, Liu remained optimistic about the future trajectory of trade relations between the two countries.

“We might see some level of increase in the near future,” Liu enthused, highlighting Nigeria’s continued significance as a destination for Taiwanese businesses.

In addition to discussing trade volume, Liu addressed the issue of counterfeiting and piracy, which has affected Taiwanese products globally.

He said the Taiwanese government is working to combat this challenge by showcasing the quality of Taiwanese products and providing after-sale services.

“We have been having our delegates visit the world to prove that we are victims of piracy, but we are going to use the platform to show that we have good and quality products to let the world know who the true providers of these quality goods are,” Liu affirmed.

The President of Globe Industries Corporation, David Hwang, echoed concerns about counterfeit products, attributing the decline in profit margins to the influx of counterfeit goods from China.

Hwang emphasized the need for partnerships to address this issue and foster mutually beneficial trade relations.

Responding to the developments, the Director-General of the Nigerian Association of Chambers of Commerce, Industry, Mines, and Agriculture (NACCIMA), Sola Obadimu, commended the Taiwanese focus on African businesses and the quality of their products.

He pledged NACCIMA’s continued collaboration with Taiwanese companies to drive business growth for both nations.

As Nigeria and Taiwan navigate the challenges posed by fluctuating trade volumes and counterfeit goods, stakeholders remain committed to fostering resilient and mutually beneficial economic ties.

The 2024 Taiwan Business Forum served as a platform for dialogue and collaboration, laying the groundwork for future cooperation between the two nations.

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Nigeria Advances Plans for Regional Maritime Development Bank

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Nigeria is making significant strides in bolstering its maritime sector with the advancement of plans for the establishment of a Regional Maritime Development Bank (RMDB).

This initiative, spearheaded by the Federal Government, is poised to inject vitality into the region’s maritime industry and stimulate economic growth across West and Central Africa.

The Director of the Maritime Safety and Security Department in the Ministry of Marine and Blue Economy, Babatunde Bombata, revealed the latest developments during a stakeholders meeting in Lagos organized by the ministry.

He said the RMDB would play a pivotal role in fostering robust maritime infrastructure, facilitating vessel acquisition, and promoting human capacity development, among other strategic objectives.

With an envisaged capital base of $1 billion, RMDB is set to become a pivotal financial institution in the region.

Nigeria, which will host the bank’s headquarters, is slated to have the highest share of 12 percent among the member states of the Maritime Organization of West and Central Africa (MOWCA).

This underscores Nigeria’s commitment to driving maritime excellence and fostering regional cooperation.

The bank’s establishment reflects a collaborative effort between the public and private sectors, with MOWCA states holding a 51 percent shareholding and institutional investors owning the remaining 49 percent.

This hybrid model ensures a balanced governance structure that prioritizes the interests of all stakeholders while fostering transparency and accountability.

In addition to providing vital funding for port infrastructure, vessel acquisition, and human capacity development, the RMDB will serve as a catalyst for indigenous shipowners, enabling them to access financing at favorable terms.

By empowering local stakeholders, the bank aims to stimulate economic activity, create employment opportunities, and enhance the competitiveness of the region’s maritime sector on the global stage.

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