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EFInA: Mobile Money, Agent Banking Acceptance Still Low

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Money Transfer - Investors King
  • EFInA: Mobile Money, Agent Banking Acceptance Still Low

Despite the rapid growth in many emerging markets and the high penetration rate of mobile phones in Nigeria, the uptake and awareness of Mobile Money and Agent Banking have been persistently low, Programme Specialist, Agent Networks at EFInA, Henry Chukwu, has said.

Statistics show that 60.4 per cent of adults in the country have access to mobile phones, but only one per cent use mobile money and 16 per centagent banking, according to the EFInA Access to Financial Services in Nigeria 2016 Survey.

Chukwu, who is an expert in Digital Financial Services (DFS), Inclusive products, Banking, Agent Networks, Project Management, Business Development and Operational Strategies, explained that EFInA is a financial sector development organisation focused on making the financial sector work better for the poor. The body is funded by the Bill and Melinda Gates Foundation and the UK Department for International Development.

“Mobile money is an obvious channel for Nigerians at the bottom of the pyramid to use as they adopt financial services for the first time. Up to 25 mobile money Operators (MMOs) have been licensed since the launch of mobile money service in Nigeria in 2009. Despite this large number of MMOs, high mobile phone and SIM card ownership, mobile money uptake and usage is still low in Nigeria.

“The Central Bank of Nigeria (CBN) issued the Guidelines for Agent Banking and Agent Banking Relationships in Nigeria in 2013; and the Operating Framework for Super Agent in 2015 in its bid to deepen the uptake of mobile money and agent banking products. However, the uptake of mobile money and agent banking services still remain low in Nigeria,” he said.

Continuing, he said low awareness, access and trust were some of the key obstacles affecting the uptake of mobile money in the country. Awareness and understanding however remain important drivers of mobile money uptake and usage. Customers need to be fully aware of the mobile money service and understand how it could be beneficial to them. To ensure mobile money and agent banking services get the best visibility possible in Nigeria, operators need to consider a wide variety of marketing strategies and options.

“Based on findings from the EFInA Access to Financial Services in Nigeria 2016 Survey, the fact that 73.4 per cent of adults who have not heard of mobile money are prepared to use new technology shows an immense opportunity for mobile money and agent banking penetration in Nigeria.

‘’EFInA has, therefore, developed and engaged in different initiatives, working closely with financial services providers and the regulator to promote awareness, uptake and usage of these services in Nigeria,” he added.

Some of the low-cost options which have been identified for improving mobile money awareness in Nigeria include word of mouth/confidence, which usually result from up-and-running platforms, liaisons/collaboration with community or market leaders, campaigns through Local Transport Systems such as slogans and pictures displayed in buses and mass awareness campaigns through market storms, road shows, use of branded items and leveraging on existing market clusters or the different associations.

Other avenues, Chukwu said, include referral method (Loyalty) which could be effective as 41.5 per cent of those aware of, mobile money heard through family and friends and set up awareness booths at local festivals/fairs/community events.

He said EFInA recently collaborated with the CBN and financial services providers to conduct mass awareness campaigns in selected local government areas in the North. These awareness campaigns have helped the industry to deepen the understanding, uptake and usage of mobile moneyand agent banking services in the campaign locations. Some of the impacts which have been reported include recruitment of over 500 new financial services agents; On-boarding of new customers on the mobile money wallets and banks’ financial products.

It also include activation of financial services in Kiru community of Kano State which had no bank presence before the awareness campaign and; positioning of financial services agents in locations where there are insufficient bank presence.

“We plan to conduct these campaigns in phases, as we make progress on these different collaborations and initiatives being implemented with stakeholders in the mobile money and agent banking space,” he added.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Loans

Akinwumi Adesina Calls for Debt Transparency to Safeguard African Economic Growth

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Akinwumi Adesina

Amidst the backdrop of mounting concerns over Africa’s ballooning external debt, Akinwumi Adesina, the President of the African Development Bank (AfDB), has emphatically called for greater debt transparency to protect the continent’s economic growth trajectory.

In his address at the Semafor Africa Summit, held alongside the International Monetary Fund and World Bank 2024 Spring Meetings, Adesina highlighted the detrimental impact of non-transparent resource-backed loans on African economies.

He stressed that such loans not only complicate debt resolution but also jeopardize countries’ future growth prospects.

Adesina explained the urgent need for accountability and transparency in debt management, citing the continent’s debt burden of $824 billion as of 2021.

With countries dedicating a significant portion of their GDP to servicing these obligations, Adesina warned that the current trajectory could hinder Africa’s development efforts.

One of the key concerns raised by Adesina was the shift from concessional financing to more expensive and short-term commercial debt, particularly Eurobonds, which now constitute a substantial portion of Africa’s total debt.

He criticized the prevailing ‘Africa premium’ that raises borrowing costs for African countries despite their lower default rates compared to other regions.

Adesina called for a paradigm shift in the perception of risk associated with African investments, advocating for a more nuanced approach that reflects the continent’s economic potential.

He stated the importance of an orderly and predictable debt resolution framework, called for the expedited implementation of the G20 Common Framework.

The AfDB President also outlined various initiatives and instruments employed by the bank to mitigate risks and attract institutional investors, including partial credit guarantees and synthetic securitization.

He expressed optimism about Africa’s renewable energy sector and highlighted the Africa Investment Forum as a catalyst for large-scale investments in critical sectors.

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Banking Sector

UBA, Access Holdings, and FBN Holdings Lead Nigerian Banks in Electronic Banking Revenue

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UBA House Marina

United Bank for Africa (UBA) Plc, Access Holdings Plc, and FBN Holdings Plc have emerged as frontrunners in electronic banking revenue among the country’s top financial institutions.

Data revealed that these banks led the pack in income from electronic banking services throughout the 2023 fiscal year.

UBA reported the highest electronic banking income of  N125.5 billion in 2023, up from N78.9 billion recorded in the previous year.

Similarly, Access Holdings grew electronic banking revenue from N59.6 billion in the previous year to N101.6 billion in the year under review.

FBN Holdings also experienced an increase in electronic banking revenue from N55 billion in 2022 to N66 billion.

The rise in electronic banking revenue underscores the pivotal role played by these banks in facilitating digital financial transactions across Nigeria.

As the nation embraces digitalization and transitions towards cashless transactions, these banks have capitalized on the growing demand for electronic banking services.

Tesleemah Lateef, a bank analyst at Cordros Securities Limited, attributed the increase in electronic banking income to the surge in online transactions driven by the cashless policy implemented in the first quarter of 2023.

The policy incentivized individuals and businesses to conduct more transactions through digital channels, resulting in a substantial uptick in electronic banking revenue.

Furthermore, the combined revenue from electronic banking among the top 10 Nigerian banks surged to N427 billion from N309 billion, reflecting the industry’s robust growth trajectory in digital financial services.

The impressive performance of UBA, Access Holdings, and FBN Holdings underscores their strategic focus on leveraging technology to enhance customer experience and drive financial inclusion.

By investing in digital payment infrastructure and promoting digital payments among their customers, these banks have cemented their position as industry leaders in the rapidly evolving landscape of electronic banking in Nigeria.

As the Central Bank of Nigeria continues to promote digital payments and reduce the country’s dependence on cash, banks are poised to further capitalize on the opportunities presented by the digital economy.

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Loans

Nigeria’s $2.25 Billion Loan Request to Receive Final Approval from World Bank in June

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IMF - Investors King

Nigeria’s $2.25 billion loan request is expected to receive final approval from the World Bank in June.

The loan, consisting of $1.5 billion in Development Policy Financing and $750 million in Programme-for-Results Financing, aims to bolster Nigeria’s developmental efforts.

Finance Minister Wale Edun hailed the loan as a “free lunch,” highlighting its favorable terms, including a 40-year term, 10 years of moratorium, and a 1% interest rate.

Edun highlighted the loan’s quasi-grant nature, providing substantial financial support to Nigeria’s economic endeavors.

While the loan request awaits formal approval in June, Edun revealed that the World Bank’s board of directors had already greenlit the credit, currently undergoing processing.

The loan signifies a vote of confidence in Nigeria’s economic resilience and strategic response to global challenges, as showcased during the recent Spring Meetings.

Nigeria’s delegation, led by Edun, underscored the nation’s commitment to addressing economic obstacles and leveraging international partnerships for sustainable development.

With the impending approval of the $2.25 billion loan, Nigeria looks poised to embark on transformative initiatives, buoyed by crucial financial backing from the World Bank.

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