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Toyota Flaunts Features of New Corolla

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Toyota Car - Investors King
  • Toyota Flaunts Features of New Corolla

Toyota Motor Corporation is not relenting in its continued upgrade of its unarguably most popular model, the Corolla, with the intent of positioning the vehicle as a consistent global leader in the compact car segment.

Introduced in November 1966, the Corolla has been one of the best-selling cars in the world since 1974 and the automaker has succeeded in making the brand a household name in many countries of the world including Nigeria.

Generally acknowledged as the most fuel efficient car, the legendary Corolla is said to have an interior that begs to be admired with an ideal blend of comfort, value and safety.

The Toyota’s Vice President (Marketing), Jack Hollis, was quoted as saying that the Americans and indeed the world’s love affair with the Corolla began in 1968, adding, “The passion is still burning.”

He made the remark five years ago when the Corolla sale hit the 40 million vehicle mark and described its styling as expensive with a premium interior, and terrific driving dynamics.

“It’s built for the way we live today and the places we go. From urban chic to family road trip, at 40 million, we’re just getting started,” he stated.

In Nigeria, Toyota Corolla has on many occasions won the coveted Car of the Year award at an annual auto industry event organised by motoring journalists, auto reviewers and other stakeholders.

The Corolla effortlessly generates the power for driving pleasure, delivering subtly smooth and stable performance, according to Toyota Nigeria Limited, adding that its “short-nose proportions highlight the advanced styling. Together with its expansive cabin space, it exudes a distinctive presence.”

Engine

The Corolla sedan is available in L, LE, LE Eco, XLE, SE, and XSE trim levels, all with 4-cylinder power and a high level of standard safety equipment, reports the Car Connection in its review of the 2018 edition of the vehicle.

It also says the Corolla iM is only offered in one configuration that slots in about equivalent to the Corolla SE sedan, adding that regardless of body style, the Corolla scores well for its comfort and efficiency, as well as its crash-test record.

According to the auto reviewer (the Car Connection), the 2018 Corolla range is fitted with a 1.8-litre inline-4 engine rated at 132 horsepower in most sedans; the Eco sedan, as its name implies, is tuned for efficiency and, oddly enough, its version of the 4-cylinder engine offers eight more horse-power.

“Most Corolla variants are equipped with a continuously variable transmission, although a six-speed manual is available on the SE sedan and the iM hatchback,” says the Car Connection.

Interior

In its review of the 2018 edition of the Corolla, an online auto journal, Edmund, says slipping in and out of the vehicle’s cabin is easy, and once you are in, there is ample room to stretch out. “All cabin controls are straightforward, and the touchscreen is responsive, if not a bit oversensitive,” it notes.

Providing some other interior details of the car, the Car Connection says inside a nearly vertical dashboard presents all controls in a logical, easy to sort through manner.

“The Corolla’s interior is nicely done with interesting use of blue lighting, attractive seat fabrics on most models and pleasant contrasting stitching running across the dashboard’s edges,” it states.

Infortainment

Toyota Nigeria says that there is plenty of in-car technology to assist riders during every journey and keep everyone entertained.

It says, “Its music playback can be controlled safely through buttons mounted to the steering wheel. Also, it comes with more features such as power windows, cruise control and Bluetooth connectivity. The next grades impressed with the push start button, a multi-information display and rear parking sensors as a local accessory.

“Super Intelligent 4-Speed Automatic Transmission provides excellent response and smooth shift feeling. The uphill/downhill shift control automatically selects the optimum gear on uphill and downhill roads.”

Exterior

According to Car and Driver, the Corolla’s front end has been restyled with a new grille and LED headlamps.

It also says the LE Eco trim level and below feature bi-LED lights, while the SE, XLE, and XSE use multi-LED projectors with LED accent lights.

The SE and XSE are said to wear a unique front end with a glossy-black mesh grille that is meant to look sporty.

“We can appreciate the design team’s attempt to spice up the Corolla with interesting body lines and large fake brake-cooling ducts on the sportier trims,” it notes.

Performance

Toyota Nigeria says people should expect excitement to grow with every drive in Corolla due to its agile, sporty and responsive performance as well as superb fuel efficiency.

It also says the vehicle’s lightweight engine harnesses advanced technologies to deliver exhilarating performance and outstanding fuel economy.

“The MacPherson strut suspension on the front and torsion beam suspension on the rear are newly adopted, helping to realise both excellent driving stability and ride comfort at a high level,” says the TNL.

Safety

With an abundance of standard active safety assists and top marks in crash tests, the Corolla has been described as a safety superstar

Its airbags help reduce the impact to occupants in a collision. Specifically, the vehicle has been equipped with the SRS driver airbag, the SRS front passenger airbag; the SRS driver knee airbag, the SRS side airbags and the SRS curtain shield airbags.

The WIL Concept Seat used in the front seats helps to reduce injury to the vertebra in the neck in a rear-end collision.

When sensors detect a strong impact in a frontal collision, pretensioners rewind the seat belts instantly to help assist occupant restraint. In addition, force limiters help to relieve the force on the upper torso.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Startups

Madica Empowers African Startups with $200,000 Investments Each

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Madica, a structured investment program dedicated to nurturing pre-seed stage startups in Africa, has announced its inaugural investments in three innovative ventures.

Each of these startups is set to receive up to $200,000 in funding from Madica and will participate in the program’s comprehensive 18-month company-building support initiative.

The investment program provides a personalized curriculum, hands-on mentorship, founder immersion trips, executive coaching, and access to Madica’s extensive global network of investors for follow-on funding.

The primary objective of this support is to drive growth and ensure the long-term success of the startups.

Emmanuel Adegboye, Head of Madica, expressed his excitement regarding the investments, highlighting the abundant talent and innovation present in the African tech ecosystem.

He said Madica is committed to supporting African founders who often face challenges in accessing necessary support due to perceptions of risk among global investors.

Madica employs an open application process, collaborating closely with local ecosystem players such as incubators, accelerators, and angel networks to identify and support promising entrepreneurs.

The selection process remains rigorous, with investments made on a rolling basis throughout the year.

With plans to invest in up to 10 additional startups this year, Madica aims to expand the reach of venture capital and founder mentorship across Africa, addressing the existing imbalances in funding availability.

The announcement of these investments marks a significant milestone for the selected startups, providing them with vital financial support as well as access to invaluable resources and networks to propel their growth and success in the competitive landscape of the African startup ecosystem.

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Meta’s Revenue Woes Shake Tech Industry Confidence

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The tech industry faced a wave of uncertainty as Meta Platforms Inc., formerly known as Facebook, delivered a disappointing earnings report that sent shockwaves through the market and dented investor confidence.

Meta’s forecast of weaker-than-expected sales for the current quarter, coupled with plans for higher capital expenditures, rattled investors who were eagerly anticipating robust results.

Shares of Meta plummeted by as much as 19% in after-hours trading to trigger a cascade effect across the tech sector.

The tech-heavy Nasdaq 100 Index experienced a decline of up to 1%, reflecting broader concerns about the health of the industry.

Analysts and investors alike expressed dismay at Meta’s inability to meet revenue expectations, citing uncertainties surrounding the company’s adoption and monetization of artificial intelligence (AI) technologies.

Jack Ablin, Chief Investment Officer at Cresset Wealth Advisors, highlighted the disappointment on the revenue front, overshadowing any optimism about AI adoption.

Questions lingered regarding the efficacy of AI investments and their potential benefits to users, leading to increased skepticism among stakeholders.

The repercussions of Meta’s earnings miss extended beyond its own stock, impacting other tech giants slated to report earnings in the coming days.

Alphabet Inc., Amazon.com Inc., and social media companies like Snap Inc. and Pinterest Inc. all witnessed notable declines, signaling a broader sentiment shift within the industry.

The fallout from Meta’s revenue woes reverberated across the tech landscape, affecting chipmakers, server manufacturers, and software firms. Nvidia Corp., Micron Technology Inc., and International Business Machines Corp. were among the companies affected, as investor concerns over AI investment and revenue growth cast a shadow over the sector’s outlook.

As the tech industry grapples with Meta’s disappointing results, stakeholders are left to ponder the implications for future investments and strategic decisions.

The episode serves as a stark reminder of the inherent volatility and uncertainty within the tech sector, underscoring the importance of diligent risk management and strategic foresight in navigating turbulent markets.

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TikTok Vows Legal Battle Amid Threat of US Ban

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As the specter of a US ban looms large over TikTok, the popular social media platform has declared its intention to wage a legal battle against potential legislation that could force its Chinese-owned parent company, ByteDance Ltd., to divest its ownership stake in the app.

In what amounts to a fight for its very existence in one of its most crucial markets, TikTok is gearing up for a high-stakes showdown in the courts.

The alarm bells were sounded within TikTok’s ranks as Michael Beckerman, the company’s head of public policy for the Americas, issued a rallying cry to its US staff.

In a memo obtained by Bloomberg News, Beckerman characterized the proposed legislation as an “unprecedented deal” brokered between Republican Speaker and President Biden, signaling TikTok’s readiness to challenge it legally once signed into law.

“This is an unprecedented deal worked out between the Republican Speaker and President Biden,” Beckerman stated in the memo. “At the stage that the bill is signed, we will move to the courts for a legal challenge.”

The urgency of TikTok’s response stems from recent developments in the US Congress, where lawmakers have fast-tracked legislation mandating ByteDance’s divestment from TikTok.

The bill, intricately linked to a vital aid package for Ukraine and Israel, has garnered significant bipartisan support and is expected to swiftly pass through the Senate before landing on President Biden’s desk.

Beckerman minced no words in his critique of the proposed legislation, labeling it a “clear violation” of TikTok users’ First Amendment rights and warning of “devastating consequences” for the millions of small businesses that rely on the platform for their livelihoods.

TikTok’s defiant stance reflects the gravity of the situation facing the tech giant, which has spent years grappling with concerns from US officials regarding potential national security risks associated with its Chinese ownership.

Despite extensive lobbying efforts led by TikTok CEO Shou Chew to allay these fears, the company now finds itself at a critical juncture, where legal action appears to be its last line of defense.

ByteDance, TikTok’s Beijing-based parent company, has also signaled its intent to challenge any US ban in court, signaling a united front in the face of mounting pressure.

However, navigating the legal landscape will not be without its challenges, as ByteDance must contend with both US legislative measures and potential obstacles posed by the Chinese government, which has reiterated its opposition to a forced sale of TikTok.

As TikTok prepares to embark on what promises to be a protracted legal battle, the outcome remains uncertain.

For the millions of users and businesses that call TikTok home, the stakes have never been higher, as the platform fights to preserve its presence in the fiercely competitive landscape of social media.

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