- Chivita Active Promotes Healthy Lifestyle
Chivita Active has announced the introduction of a new campaign promoting healthy lifestyle.
According to a statement from Chi Limited, the campaign tagged ‘C’mon Get Active’ was designed to inspire consumers to get active and encourage wellness while reinforcing Chivita Active’s position as a high quality wholesome fruit juice and an enabler of a healthy, active life.
The statement read in part, “Deployed across different communication channels, the ‘C’mon Get Active’ campaign aligns with the growing consciousness among Nigerians to stay healthy.
The Chi Limited’s Marketing Director, Probal Bhattacharya, was quoted as saying that the new Chivita Active campaign was a call to consumers to get active by connecting with their aspiration for living healthy active life.
“In an era of growing health consciousness, when consumers are proactively looking for enablers for a fit healthy active life, Chivita Active is undoubtedly their brand of fruit juice. With this new communication, we want to give the fit and healthy at heart a friendly nudge to overcome their inertia and step right out to enjoy the aspired healthy active life, each one in their own special way,” he stated.
