- Unity Bank Unveils Platform to Empower Youths
Unity Bank Plc has introduced a new technology-driven banking platform to empower youths in the country.
According to the bank, the initiative, known as Unifi, and launched at the University of Lagos on Thursday, is one of the products designed to drive more financial inclusion in different market segments.
The Executive Director, Finance and Operations, Unity Bank, Mr. Ebenezer Kolawole, explained that Unifi was a lifestyle product with an innovative app that could appeal to undergraduates, young school leavers and professionals in early career life as well as young and educated craftsmen setting up workshops and businesses.
He said, “Unifi is a product aimed at empowering the youth. At a time like this, we need a platform to build our youths and prepare them for the future. You can start banking early, and not wait until you start working. Unifi creates the platform for the youth to grow.
“We want to deepen our market base and a lot of thought process has been put into creating this product. We want to create awareness that banking can go beyond retail, Small and Medium Enterprises and so on. The product is a unifying force of value. Our youths do not need to always look for paid jobs; they can also create value for themselves. There are so many challenges in the country but plugging into this initiative will create a whole new world of opportunities.”
The General Manager, Products and Channels Directorate, Unity Bank, Mr. Bonaventure Okhaimo, said Unifi was developed to enable customers to do more banking on digital platform from anywhere and at anytime.
According to him, the platform enables automatic enrolment onto mobile banking and customised youth banking app, among others.
“We are aligning with the government’s social development, part of which is financial inclusion. According to the World Bank, Nigeria has a young population and that means that the youth are a major part of economic growth. Most of them are in the university and running small businesses, and they need support,” he said.
He added that the product would be launched in the six geopolitical zones with the potential of adding to the growth of the country’s economy.
