- Coca-Cola to Launch Alcoholic Drink
Soft drinks giant Coca-Cola says it is planning to produce an alcoholic drink for the first time in the 125 years of its existence.
In September, the West African arm of the company had announced plans of spending $600 million on expanding its production lines.
The president of the West Africa operation at Coca-Cola, Peter Njonjo, had said the company wants to be a total beverage company and reduce reliance on carbonated soft drinks.
The planned alcoholic drink, which will be launched in Japan, will contain between three and eight per cent alcohol by volume.
The drink will be marketed as an alcopop — a term used to describe sweet but alcoholic drinks. Popular examples are Smirnoff Ice and Snapp.
According to BBC reports, Coca-Cola Japan President Jorge Garduno said the drink will be a “modest experiment for a specific slice of our market. We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas. It is unlikely the drink would be sold outside of Japan.”
