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How to Get The Most Out Of Trade Shows

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  • How to Get The Most Out Of Trade Shows

Trade shows provide prospective buyers with a chance to see what sellers in a particular industry have to offer. Typically, retailers who attend these types of events use the opportunity to showcase their latest wares and innovations.

Although attending trade shows can be a great way to connect with new buyers, it can be a little bit hard to stand out from the crowd. Fortunately, there are some ways that you can make your booth as eye-catching and effective as possible. Try using these tips to capture the attention of attendees as they pass by:

  1. Choose the Right Location for Your Booth

Although premium locations usually come with a premium price tag at trade shows, it may be worth paying extra to get one of the most visible spots.

If you are planning on going this route, make sure to reserve your space as early as possible. That way, someone else won’t get the spot you want before you have a chance to. The best spots usually go quickly, which is why it is important to make your reservation as far in advance as you can.

If you are planning on becoming a regular participant in a trade show that occurs annually, you may want to talk to the event organizer to see if you can reserve one of the best spots on a recurring basis.

  1. Make Your Booth as Attractive as Possible

People are drawn to tradeshow booths that are as eye-catching as possible. Usually, that means using vibrant colors and innovative designs. The more creative and attractive your booth is, the more likely people are to check out what you have to offer.

Make sure that your booth looks good no matter which direction you approach it from. You should use signs, roller banners and imagery to make it easy for people to tell at a glance what your business is all about.

  1. Create a Welcoming Environment

Along with making your booth attractive, you should also find ways to make it welcoming. The people who operate the booth should be friendly and approachable.

You should also make a variety of different promotional materials available. For instance, you should have printed materials like brochures on hand that people can take with them. You should also consider having videos running that people can watch to learn more about your products or services.

Always have someone available who can talk to visitors and answer any questions that they may have.

  1. Consider Bringing in a Host

If you really want your booth to stand out, you may want to hire someone to act as a host for the people who drop by.

For instance, hiring a spokesmodel or a performer can allow you to provide entertainment for your visitors while at the same time answering their questions.

  1. Consider Offering Special Promotions

During the tradeshow, you should offer limited-time specials. Make sure to prominently advertise these specials to encourage people to take action. Don’t forget to remind people that the special ends when the show ends so that they don’t wait too long and miss out.

  1. Hold a Contest

If you really want to generate a lot of buzz about your business, consider holding a contest during the tradeshow.

For instance, you could allow people to enter the contest by providing you with their contact information or by leaving behind a business card. This is an easy way to build a list of leads while at the same time getting people to notice your business.

  1. Provide Refreshments

If you have ever attended a tradeshow, you know that it can be quite tiring. By the time you have walked around for hours checking out all of the booths, you can start feeling a bit exhausted.

One way to help people overcome this problem is by providing refreshments at your booth. For instance, you could hand out bottled water that has labels that are branded with your business information.

  1. Give Away Valuable Information

You can position yourself as an authority in your field by giving away information to people attending the tradeshow. Handing out publications that feature some of the latest research in your industry or information on some of the newest innovations can go a long way toward giving people the impression that you are an industry leader.

 

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Seplat Energy Unveils Ambitious Drilling Program for 2024, Aims for 13 New Wells

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seplate to announce financial results on July 29, 2020

Seplat Energy, one of Nigeria’s prominent energy companies, has set its sights on an ambitious drilling program for 2024, with plans to deliver 13 new oil and gas wells across its operated and non-operated assets.

This announcement comes as part of the company’s unaudited results for the first quarter ending March 31, 2024.

The breakdown of the new wells reveals a strategic focus, with 11 dedicated to oil production and 2 aimed at gas production.

Seplat Energy highlights the successful commencement of its drilling program by delivering one well, Ovhor21, in the first quarter of 2024.

Also, two wells, Okporhuru-9 and Sapele-37, which were initiated towards the end of 2023, have been completed.

Both Okporhuru-9 and Sapele-37 have yielded promising results. Okporhuru-9 has discovered multiple hydrocarbon-bearing intervals in deeper formations, while Sapele-37 encountered hydrocarbons in deeper reservoirs, along with proving up a northern extension to the Sapele field.

Seplat Energy is now conducting further technical analysis to assess the commercial potential of these discoveries and the wider implications for OML 41.

Looking ahead, Seplat Energy is committed to delivering the remaining 12 wells on the 2024 drilling plan.

Three wells, namely Ovhor-22, Sapele-38, and OBEN KIKB-02, are expected to be completed during the second quarter, with the aim of supporting production volumes later in the year.

Roger Brown, the Chief Executive Officer of Seplat Energy, expressed optimism about the discoveries, emphasizing the promising initial results and highlighting the quality of Nigeria’s geological resources.

He also acknowledged the progressive actions taken by President Tinubu and industry regulators to support the energy sector.

Furthermore, Seplat Energy has made strides in enhancing its operational efficiency and shareholder value.

The company has released the applicable exchange rate for determining its final and special dividend payout to shareholders who opt to receive their dividends in naira.

With an exchange rate of N1,309.88 per $1, shareholders can expect clarity and transparency in dividend payments.

Seplat Energy’s ambitious drilling program underscores its commitment to driving growth and innovation in Nigeria’s energy landscape while maintaining a strong focus on operational excellence and value creation for stakeholders.

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APM Terminals in Talks with Government for Terminal Upgrade in Apapa

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APM Terminals is engaging in discussions with the government for a significant upgrade at its Apapa terminal.

Keith Svendsen, the Chief Executive Officer of APM Terminals, disclosed the company’s ambitious plans aimed at accommodating vessels with deep drafts and large ship-to-shore cranes.

The upgrade is part of APM Terminals’ long-term vision to bolster import and export opportunities in the country, create employment, and diversify local opportunities.

Svendsen emphasized the importance of fortifying existing port infrastructure, especially in Lagos, to manage increasing trade volumes effectively.

“While greenfield terminals like Lekki and later on Badagry would support economic growth in the long run, the more urgent requirement is in our view to upgrade the existing port infrastructure,” Svendsen commented.

The proposed upgrades seek to facilitate smoother operations, providing seamless connectivity through road, rail, and barge networks to mainline shipping.

Svendsen highlighted the unique position of the Apapa port in offering access to international markets for Nigerian importers and exporters, leveraging not only road but also rail and waterways, utilizing barges.

APM Terminals has been a pivotal player in Nigeria’s maritime sector for close to two decades. The company’s commitment to the nation’s economic growth is underscored by its proposed investment of over $500 million, subject to a long-term partnership with the government.

The Apapa terminal is a vital gateway for trade, handling a significant portion of Nigeria’s container traffic.

Furthermore, APM Terminals’ operations in Lagos and Onne collectively manage about half of the containers in Nigeria, demonstrating their pivotal role in the country’s logistics landscape.

The proposed upgrades signify APM Terminals’ dedication to supporting Nigeria’s economic reforms and attracting international investments.

The company has already invested over $600 million since its inception in Nigeria in 2006, directly employing approximately 2,500 Nigerians and indirectly contributing to employment for about 65,000 individuals.

“At APM Terminals, we believe strongly in the prospects for the Nigerian economy and the long-term opportunities that the current economic reforms and invitation for international investments will generate,” Svendsen affirmed.

As talks between APM Terminals and the government progress, stakeholders are optimistic about the positive impact of the proposed terminal upgrades on Nigeria’s maritime sector and overall economic development.

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Uber Rolls Out Flex Pay Feature: Daily Earnings for Nigerian Drivers

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Uber has rolled out a feature in Nigeria that promises to revolutionize the way drivers receive their earnings.

Dubbed “Flex Pay,” this innovative initiative allows Uber drivers across the country to access their earnings daily, a significant departure from the previous weekly payment system.

The announcement came during a recent media briefing led by Tope Akinwumi, Uber Nigeria’s country manager.

Akinwumi expressed the company’s commitment to supporting its drivers by introducing Flex Pay, which aims to help drivers meet their financial obligations more promptly and efficiently.

With Flex Pay, drivers now have the flexibility to access their earnings directly through their mobile wallets on a daily basis.

This move is poised to bring about a host of benefits for drivers, offering them greater financial stability and control over their finances.

In addition to the introduction of Flex Pay, Uber also unveiled a set of new features designed to enhance the driver experience on the platform.

One such feature is the ability for drivers to see upfront details about a trip request, including the destination and expected fare.

This added transparency empowers drivers to make more informed decisions about which trips to accept, ultimately improving their overall experience on the platform.

Speaking about the new features, Akinwumi emphasized Uber’s commitment to prioritizing the needs and feedback of its driver-partners.

He highlighted the company’s ongoing efforts to innovate and develop solutions that enhance the driver experience and ensure their satisfaction with the platform.

“We are constantly listening to feedback from our driver-partners and striving to provide them with the tools and support they need to succeed,” said Akinwumi.

“The introduction of Flex Pay and other new features is a testament to our commitment to empowering our driver-partners and enhancing their experience on the Uber platform.”

The implementation of Flex Pay marks a significant milestone for Uber in Nigeria, demonstrating the company’s dedication to driving positive change and innovation in the ride-hailing industry.

As drivers begin to benefit from daily earnings and increased transparency, Uber is poised to strengthen its position as a leading provider of flexible earning opportunities in the country.

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