Connect with us

Markets

Experts Laud Effectiveness of Chivita 100% Breakfast Campaign

Published

on

chivita
  • Experts Laud Effectiveness of Chivita 100% Breakfast Campaign

The ongoing #BreakfastwithChivita100% campaign which has trended for months on influential social media platforms is a pointer that it is important to prepare a good communication campaign.

The campaign has also enjoyed positioning on strategic out of home platforms, as well as a blitz of television advertisement on terrestrial and satellite channels. However, it is fundamental to know how to distribute it for effectiveness, some experts have said.

With its key message of making breakfast complete with Chivita 100% Fruit Juice gaining traction, the brand has through effective communication endeared itself to consumers by offering a highly attractive value proposition. Its partnership with Manchester United and deployment of some of the club’s internationally renowned stars like Wayne Rooney, Marcus Rashford, Eric Bailly and Juan Mata in the television advertisement to project the brand’s breakfast narrative is seen as a masterstroke through its showcasing of some of the best players in football making healthy and complete breakfast choices.

According to Ikem Onyeka, a Brand Consultant with Wingplus Communication, a communication campaign succeeds when the brand owner is able to persuade consumers that the brand has benefits that they want or need; hence, it is not every time a brand achieves the objective of exciting the consumer in ways that ignite conversation.

“The Chivita 100% breakfast campaign has ticked all the boxes for a good communication campaign. Firstly, the brand puts forward an appealing and beneficial value proposition, and essentially enriched our idea of a healthy complete breakfast,” Onyeka said.

“Secondly, it is effectively marketing its breakfast narrative with deployment via primetime television and radio advertisement, banner adverts on influential online websites, social media promotions, strategic billboard placements and reviews in national print publications. Thirdly, these efforts have generated renewed consumer interest, conversations around a complete healthy breakfast like never before”

Biodun Balogun, a health nutrition expert said, “As a nutritionist, my job involves offering dietary advices to people. In recent times, I have seen a noticeable trend in enquiries around the benefits of 100% fruit juice for breakfast. Many of my clients attribute their enquiries to the Chivita 100% breakfast communication campaign, which shows that the brand is doing a good job of owning the breakfast narrative.”

“It is a good sign that more people are becoming conscious of what they consume and seeking complete breakfast beverage choices that offers great taste, quality nutrition and a healthy alternative like Chivita 100%,” Balogun added.

Speaking on the effectiveness of the Chivita 100% breakfast Campaign, CHI Limited’s Head of Marketing, Mr. Probal Bhattacharya said, “Of importance to our robust communication campaign is the need to engage consumers through effective platforms and offer a value proposition that is in tandem with their needs.”

“We have done this in an efficient way, and our indicators of success is the increased awareness and growing consumer trend of making Chivita 100% the preferred beverage for their varied complete breakfast diets at homes, schools, offices and restaurants across the country.”

Made from real natural fruits with no added sugar, no artificial colours and no preservatives, Chivita 100% offers the range of nutrition whole fruits offer. It is available in six variants of Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mango, and come in 1ltr, 315ml, 200ml and 180ml pack sizes.

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

Crude Oil

Oil Dips Below $62 in New York Though Banks Say Rally Can Extend

Published

on

Oil

Oil Dips Below $62 in New York Though Banks Say Rally Can Extend

Oil retreated from an earlier rally with investment banks and traders predicting the market can go significantly higher in the months to come.

Futures in New York pared much of an earlier increase to $63 a barrel as the dollar climbed and equities slipped. Bank of America said prices could reach $70 at some point this year, while Socar Trading SA sees global benchmark Brent hitting $80 a barrel before the end of the year as the glut of inventories built up during the Covid-19 pandemic is drained by the summer.

The loss of oil output after the big freeze in the U.S. should help the market firm as much of the world emerges from lockdowns, according to Trafigura Group. Inventory data due later Tuesday from the American Petroleum Institute and more from the Energy Department on Wednesday will shed more light on how the Texas freeze disrupted U.S. oil supply last week.

Oil has surged this year after Saudi Arabia pledged to unilaterally cut 1 million barrels a day in February and March, with Goldman Sachs Group Inc. predicting the rally will accelerate as demand outpaces global supply. Russia and Riyadh, however, will next week once again head into an OPEC+ meeting with differing opinions about adding more crude to the market.

“The freeze in the U.S. has proved supportive as production was cut,” said Hans van Cleef, senior energy economist at ABN Amro. “We still expect that Russia will push for a significant rise in production,” which could soon weigh on prices, he said.

PRICES

  • West Texas Intermediate for April fell 27 cents to $61.43 a barrel at 9:20 a.m. New York time
  • Brent for April settlement fell 8 cents to $65.16

Brent’s prompt timespread firmed in a bullish backwardation structure to the widest in more than a year. The gap rose above $1 a barrel on Tuesday before easing to 87 cents. That compares with 25 cents at the start of the month.

JPMorgan Chase & Co. and oil trader Vitol Group shot down talk of a new oil supercycle, though they said a lack of supply response will keep prices for crude prices firm in the short term.

Continue Reading

Crude Oil

Oil Prices Rise With Storm-hit U.S. Output Set for Slow Return

Published

on

Crude oil

Oil Prices Rise With Storm-hit U.S. Output Set for Slow Return

Oil prices rose on Monday as the slow return of U.S. crude output cut by frigid conditions served as a reminder of the tight supply situation, just as demand recovers from the depths of the COVID-19 pandemic.

Brent crude was up $1.38, or 2.2%, at $64.29 per barrel. West Texas Intermediate gained $1.38, or 2.33%, to trade at $60.62 per barrel.

Abnormally cold weather in Texas and the Plains states forced the shutdown of up to 4 million barrels per day (bpd) of crude production along with 21 billion cubic feet of natural gas output, analysts estimated.

Shale oil producers in the region could take at least two weeks to restart the more than 2 million barrels per day (bpd) of crude output affected, sources said, as frozen pipes and power supply interruptions slow their recovery.

“With three-quarters of fracking crews standing down, the likelihood of a fast resumption is low,” ANZ Research said in a note.

For the first time since November, U.S. drilling companies cut the number of oil rigs operating due to the cold and snow enveloping Texas, New Mexico and other energy-producing centres.

OPEC+ oil producers are set to meet on March 4, with sources saying the group is likely to ease curbs on supply after April given a recovery in prices, although any increase in output will likely be modest given lingering uncertainty over the pandemic.

“Saudi Arabia is eager to pursue yet higher prices in order to cover its social break-even expenses at around $80 a barrel while Russia is strongly focused on unwinding current cuts and getting back to normal production,” said SEB chief commodity analyst Bjarne Schieldrop.

Continue Reading

Crude Oil

Crude Oil Rose Above $65 Per Barrel as US Production Drop Due to Texas Weather

Published

on

oil

Crude Oil Rose Above $65 Per Barrel as US Production Drop Due to Texas Weather

Oil prices rose to $65.47 per barrel on Thursday as crude oil production dropped in the US due to frigid Texas weather.

The unusual weather has left millions in the dark and forced oil producers to shut down production. According to reports, at least the winter blast has claimed 24 lives.

Brent crude oil gained $2 to $65.47 on Thursday morning before pulling back to $64.62 per barrel around 11:00 am Nigerian time.

U.S. West Texas Intermediate (WTI) crude rose 2.3 percent to settle at $61.74 per barrel.

“This has just sent us to the next level,” said Bob Yawger, director of energy futures at Mizuho in New York. “Crude oil WTI will probably max out somewhere pretty close to $65.65, refinery utilization rate will probably slide to somewhere around 76%,” Yawger said.

However, the report that Saudi Arabia plans to increase production in the coming months weighed on crude oil as it can be seen in the chart below.

Prince Abdulaziz bin Salman, Saudi Arabian Energy Minister, warned that it was too early to declare victory against the COVID-19 virus and that oil producers must remain “extremely cautious”.

“We are in a much better place than we were a year ago, but I must warn, once again, against complacency. The uncertainty is very high, and we have to be extremely cautious,” he told an energy industry event.

Continue Reading

Trending