- Vodacom Canvasses Gender Equality for Women in ICT
Vodacom Business Nigeria in its bid to address the gap between women and men in the ICT sector, where, according to the Nigerian National Bureau of Statistics says that the ratio of Nigerian female workers to men in ICT was 3.3:1 in 2012; organized a one day ICT field trip for female students from Baptist Girls Academy, in Lagos to motivate girls to choose future careers in ICT.
According to the National Bureau of Statistics, the share of Nigerian females in the ICT workforce rose steadily from 19.02% in 2010 to 22.96% in 2012, with 78,757 Nigerian females employed in the sector at that time.
With companies like Vodacom who are actively accelerating gender equality in the workplace, it is expected that the number of Nigerian females in the ICT sector must have grown substantially between 2012 and now.
When it comes to gender equality in the workplace, Vodacom leads. Currently, 43% of Vodacom’s workforce is female. In the last year, promotions of female employees rose by 9%, while 17% of the executive workforce is female.
Vodacom’s working policies also allow women more flexibility around maternity leave and returning to work.However, with the decline in the number of female candidates admitted into Engineering, Technology and ICT faculties between 2014 and 2015, it is important that more companies join in the promotion of females in ICT education in Nigeria.
Speaking at the Girls in ICT workshop organized by Vodacom Business Nigeria, Mrs. Funke Atanda, Senior Product Manager, of the company, said that “Gender equality remains a challenge, particularly in the ICT sector, and so we realize that we should do more to bridge the disparity between male and female in this sector.
By supporting ICT skill acquisition for girls, bringing females into our organizations to learn about new technologies and helping them further develop their ideas, we are able to encourage more girls to choose courses and careers in ICT. This will help increase the number of women in the ICT sector in the near future”
According the National Bureau of Statistics, of the 564 candidates admitted into the Faculty of Engineering in Lagos State, in 2014, only 129 were female. The numbers declined in 2015 with only 84 females admitted of the 414 candidates admitted into the faculty of engineering in Lagos state. By providing donations, training and support to ICT driven programs, Vodacom Business Nigeria is accelerating the removal of barriers for girls and women in the ICT field.
Vodacom has created youth empowerment programs like the Power to You project and #ConnectedSheCan, a campaign that targets a broad spectrum of women who face a range of challenges around work.
Also, over the years, Vodacom Business Nigeria has supported Girls in ICT Day; an initiative of the ITU which aims to create a global environment that empowers and encourages girls and young women to consider careers in the growing field of ICTs, enabling both girls and technology companies to reap the benefits of greater female participation in the ICT sector.
Atanda added that “Vodacom will continue to support and advocate for gender equality for women in and through ICT; this will strengthen their stance in the sector while continuing to improve lives of all around the world”.
MILO Cereal Launches New Online Campaign, ‘Beast Mode – Activated’
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots.
Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports.
This aims to celebrate how MILO Protein helps active kids unleash their own full potential, take their training to the next level and successfully compete with their peers.
The campaign launched on 16 April and will run across various social channels and online videos.
Connecting Plots creative partner Dave Jansen said the approach to the MILO Protein cereal campaign was about tapping into the teen mindset and being less overt and more authentic.
“Creating advertising that doesn’t feel like a ‘sell’ is the challenge when targeting teens,” Jansen said in a statement.
“We’ve shied away from the polished tropes of traditional, achievement driven sports ads to bring this to life in a way that hopefully gives life to a teenager’s desire to do their best, feel like they are stepping into their future adult self and showing how MILO Protein Cereal can help on that journey.”
Cereal Partners Worldwide’s marketing manager, Keara Deignan, added: “Aussies grew up with MILO cereal, it’s a staple of every Australian pantry.
“However, we’ve seen that as teens start to carve out their own identities, their consumption habits change so this product aims to keep pace with their active on-the-go lifestyle.”
Global Digital Consumer Spent $900B In 2020 – Mastercard
According to Mastercard’s latest Recovery Insights report, this amounted to an additional $900bn being spent in retail online around the world in 2020. Put another way: in 2020, e-commerce made up roughly $1 out of every $5 spent on retail, up from about $1 out of every $7 spent in 2019.
For retailers, restaurants and other businesses large and small, being able to sell online provided a much-needed lifeline as in-person consumer spending was disrupted.
Roughly 20-30% of the Covid-related shift to digital globally is expected to be permanent, according to Mastercard’s Recovery Insights: Commerce E-volution. The report draws on anonymised and aggregated sales activity in the Mastercard network and proprietary analysis by the Mastercard Economics Institute. The analysis dives into what this means by country and by sector, for goods and services, and within countries and across borders.
“While consumers were stuck at home, their dollars traveled far and wide thanks to e-commerce,” says Bricklin Dwyer, Mastercard chief economist and head of the Mastercard Economics Institute. “This has significant implications, with the countries and companies that have prioritized digital continuing to reap the benefits. Our analysis shows that even the smallest businesses see gains when they shift to digital.”
Venmo Launches Cryptocurrency Trading
Venmo, owned by PayPal, is launching cryptocurrency trading for four major coins: Bitcoin (BTC), Ether (ETH), Litceoin (LTC) and Bitcoin Cash (BCH).
This service set to be widely available within the new few weeks, Venmo’s 70 million+ customers will be able to buy, hold and sell crypto directly within the Venmo app. The launch is offering users access to in-app guides to help them to better navigate the cryptocurrency trading space and will encourage them to share their cryptocurrency experiences via the Venmo feed.
Venmo users will be able to buy as little as $1 worth of cryptocurrency and can use either funds from their Venmo balance or from a linked bank account or debit card to buy and sell their holdings.
Over 30% of Venmo customers have already begun to purchase cryptocurrency or equities, according to the company’s research into 2020 customer behavior. Of these, 20% began their purchase during the COVID-19 pandemic, suggesting that the public health and concurrent economic crisis has accelerated trends in digitization and experimentation with new financial technologies.
Support for cryptocurrency on Venmo is facilitated through a partnership with Paxos Trust Company, a regulated provider of crypto products such as its stable coin and other services. Venmo owner PayPal is also the holder of a conditional Bitlicense from the exacting New York State Department of Financial Services. Conditional licensees, such as PayPal, are required to pair off with firms that have already been granted full-blown licenses — as, in this case, has Paxos.
Just under a week ago, PayPal CEO Dan Schulman hinted at developments underway since the payments giant first went live with its crypto offering in the United States in November of last year. Schulman said that PayPal aims to support the use of crypto for everyday transactions and to tap into smart contracts and other, more expansive features of blockchain technology. He also pitched the company’s vision of leveraging crypto for the attainment of a more “inclusive economy,” in which “things will be done much differently than today.”
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