- NNL Announces N200m Partnership With Bet9ja
It was another big plus for Nigerian football after the Nigeria National League on Thursday announced a three-year partnership with leading sports betting company in the country, Bet9ja.
The announcement was made at a press briefing in Lagos with the partnership deal worth N200m.
The chairman of the NNL, Chidi Ofor, said it was a timely intervention for the league and hopefully more private companies will come to the league.
“Bet9ja is a Nigerian brand and the NNL is also a Nigerian brand. It’s a win-win for all us,” he said.
“This is like a partnership made in heaven because it will afford the NNL to improve on the league which serves as the bedrock of the country’s football.
“I really want to appreciate the management of Bet9ja for coming into the league and hopefully it will be a lasting relationship.”
The Managing Director of Bet9ja, Ayo Ojuroye, while announcing the partnership said it would help in development of the league.
Ojuroye said: “It is our goal to support what is our own hence the decision to support the NNL, it is a testament of our plans for the Nigerian youths. We want to support grassroots development and promoting the league will help us in achieving that.
“The sponsorship value is N200m for the next three years and we are committed to seeing it to the end.”
While thanking the leadership of the Bet9ja for their support, the CEO of NNL, Bukola Olopade, revealed that more organisations were on the cards to further boost the league.
According to the former Commissioner for Sports in Ogun State, the NNL already sealed and agreement with Pay TV network, StarTimes, and also an oil company, Fatgbems Oil, and the unveiling will be done soon.
He added that discussions were ongoing with a financial institution to also partner with the league and place the NNL on the world map.
2021 Maltina Teacher Of The Year Contest Begins
The Nigerian Brewery Plc, on Tuesday in Lagos, announced the commencement of entries for the 2021 edition of the Maltina Teacher of the Year competition.
Entries for the 7th edition of the competition begin today, Tuesday 20th April to Friday, June 25th, 2021.
Mrs. Shade Morgan, Corporate Affairs Director, Nigerian Breweries Plc, organiser and sponsor of the competition, announced the kick-off at a press conference in Lagos.
Morgan declared that the seven-year-old initiative had continued to impact, motivate teachers, promote the teaching profession and quality learning across the country.
The competition that had been on the Felix Ohiwerei Education Trust Fund, is to identify, showcase and celebrate exemplary teachers in both the public and private secondary schools nationwide.
The 2021 winner of the competition would go home with a trophy and a N6.5million cash prize.
Besides, the winner would also benefit from an all-expense paid capacity development training abroad, while the school represented would equally get a block of six classrooms or computer laboratory depending on the needs of the school.
A breakdown of the winning prize shows that aside from the N500,000 as state champion, the winner also wins N1 million as a national champion and would also be paid N1 million yearly for the next five years provided he or she remains in the teaching profession.
Morgan explained that all participants must be certified by the Teachers Registration Council of Nigeria (TRCN).
According to her, the first and second runner-ups would receive N1 million and N750,000 respectively, in addition to another N500,000 as champions from their respective states, saying that other state champions would go home with N500,000 each.
Since its inception, the Maltina Teacher of the Year initiative has produced six grand winners; Rose Nkemdilim Obi, Anambra (2015), Imoh Essien, Akwa Ibom (2016), Felix Ariguzo, Delta State (2017), Olasunkanmi Opeifa, FCT (2018), Ezem Collins (2019) and Anani Olubunmi Adamawa (2020).
At the hybrid event, Registrar of the Teachers Registration Council of Nigeria (TRCN), Professor Josiah Ajiboye, in his remarks online, lauded NBL through the Felix Ohiwerei Education Trust Fund for sustaining the competition that had promoted excellence and put the names of teachers in Nigeria in the global arena.
Ajiboye described the Maltina Teacher of the Year Competition as a permanent feature in the nation’s education calendar and pledged continued support of TRCN in uplifting the rating of teachers in the country.
In the same vein, the National President of the Nigeria Union of Teachers(NUT), Dr. Idris Nasir, represented by Mr. Segun Raheem, the National Treasurer urged other corporate organisations to take a queue from the NBL initiative that had become a platform for demonstration of excellence by teachers in Nigeria.
Besides, the reigning champion, Anani Oluwabunmi of Concordia College, Jimeta, Yola, Adamawa State, who was part of the briefing online, said the award had added to her confidence and enhanced her rating as a teacher.
MILO Cereal Launches New Online Campaign, ‘Beast Mode – Activated’
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots.
Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports.
This aims to celebrate how MILO Protein helps active kids unleash their own full potential, take their training to the next level and successfully compete with their peers.
The campaign launched on 16 April and will run across various social channels and online videos.
Connecting Plots creative partner Dave Jansen said the approach to the MILO Protein cereal campaign was about tapping into the teen mindset and being less overt and more authentic.
“Creating advertising that doesn’t feel like a ‘sell’ is the challenge when targeting teens,” Jansen said in a statement.
“We’ve shied away from the polished tropes of traditional, achievement driven sports ads to bring this to life in a way that hopefully gives life to a teenager’s desire to do their best, feel like they are stepping into their future adult self and showing how MILO Protein Cereal can help on that journey.”
Cereal Partners Worldwide’s marketing manager, Keara Deignan, added: “Aussies grew up with MILO cereal, it’s a staple of every Australian pantry.
“However, we’ve seen that as teens start to carve out their own identities, their consumption habits change so this product aims to keep pace with their active on-the-go lifestyle.”
Global Digital Consumer Spent $900B In 2020 – Mastercard
According to Mastercard’s latest Recovery Insights report, this amounted to an additional $900bn being spent in retail online around the world in 2020. Put another way: in 2020, e-commerce made up roughly $1 out of every $5 spent on retail, up from about $1 out of every $7 spent in 2019.
For retailers, restaurants and other businesses large and small, being able to sell online provided a much-needed lifeline as in-person consumer spending was disrupted.
Roughly 20-30% of the Covid-related shift to digital globally is expected to be permanent, according to Mastercard’s Recovery Insights: Commerce E-volution. The report draws on anonymised and aggregated sales activity in the Mastercard network and proprietary analysis by the Mastercard Economics Institute. The analysis dives into what this means by country and by sector, for goods and services, and within countries and across borders.
“While consumers were stuck at home, their dollars traveled far and wide thanks to e-commerce,” says Bricklin Dwyer, Mastercard chief economist and head of the Mastercard Economics Institute. “This has significant implications, with the countries and companies that have prioritized digital continuing to reap the benefits. Our analysis shows that even the smallest businesses see gains when they shift to digital.”
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